# www.guestcentric.com llms-full.txt
- [en](https://www.guestcentric.com/ "English")
- [pt](https://www.guestcentric.com/pt/ "Português")
# GuestCentric
* * *
## Superpowers to Simplify your Hotel Sales
* * *
#### [Learn More](https://www.guestcentric.com/hypercommerce "HyperCommerce")
* * *
## The Trusted Reservation Solution for Premium Hotels In Over 50 Countries
* * *
If your goal is to work with a trusted partner to grow your online presence and maximize your direct revenue, then GuestCentric is the best solution for you.
A staggering 95% of GuestCentric customers would recommend our customer service. Our exceptional support team is globally renowned for consistently delivering responsive, efficient, and informative customer service whenever you need it.
#### Award-winning Web Design & Booking Solution
Our design team is specialized in award-winning hotel websites, with stunning content and images that capture the perfection and unique look of your hotel. If you need a simplified and holistic One-Stop-Shop that combines marketing & sales to grow your hotel's online business, this solution is all it takes!
[Learn More](https://www.guestcentric.com/hotel-website-design-booking-engine)
#### Central Reservation System & Booking Engine
If you already have a managed website and need an efficient and powerful booking tool to reduce OTA Commissions and increase direct revenue, this is the best package for you.
[Learn More](https://www.guestcentric.com/hotel-booking-engine-crs)
#### Connectivity Center
If highly effective and reliable connectivity is what you need to maximize your hotel’s distribution, find out more about 400+ integrations we have available.
[Learn more](https://www.guestcentric.com/channel-management)
* * *
#### \+ 6000
**HAPPY USERS**
#### \+ 250
**WEB DESIGN AWARDS**
#### +50%
**DIRECT REVENUE**
#### 95%
**CUSTOMERS RECOMMEND US**
#### $190M
**SAVED IN COMMISSIONS**
#### +150
**INNOVATIONS PER YEAR**
#### +400
**INTEGRATIONS AVAILABLE**
#### +8000
**UX RESEARCH HOURS**
#### What Our Customers Say About Us
#### Rita Machado
**VP of Sales & Marketing at Great Hotels of the World** _"Great Hotels of the World and Guestcentric share a passion for providing our partner hotels with innovative solutions that focus on customer success. We're delighted to work closely with a team that shares our mission to empower the greatest hotels in the world to service their guests better and achieve business success.”_
#### Tiana Nicolas
**Reservations Manager at Waikiki Sand Villa**“GuestCentric’s customer support team is both reliable and informative. In this demanding industry, having a responsive support team on hand to ensure we maximize the tools and resources available is highly valuable.”
#### Rita Machado
**VP of Sales & Marketing at Great Hotels of the World** _"Great Hotels of the World and Guestcentric share a passion for providing our partner hotels with innovative solutions that focus on customer success. We're delighted to work closely with a team that shares our mission to empower the greatest hotels in the world to service their guests better and achieve business success.”_
#### Tiana Nicolas
**Reservations Manager at Waikiki Sand Villa**“GuestCentric’s customer support team is both reliable and informative. In this demanding industry, having a responsive support team on hand to ensure we maximize the tools and resources available is highly valuable.”
[Prev](https://www.guestcentric.com/) [Next](https://www.guestcentric.com/)
[1](https://www.guestcentric.com/)
[2](https://www.guestcentric.com/)
* * *
#### Get to know who trusts us
From city center hotspots to multi-property brands, GuestCentric has been working with hotels from around the world since 2008. Each of our clients fills us with pride and these are their stories.
[Read Client Stories](https://www.guestcentric.com/client-stories)
* * *
#### **Latest News**
3 Hotel HyperCommerce Tactics for Faster Direct Bookings!
#### New article!
[Read more](https://blog.guestcentric.com/3-hotel-hypercommerce-tactics-for-faster-direct-bookings)
Guestcentric Strengthens presence in Denmark with the launch of HyperCommerce'24
#### New post!
[Read more](https://blog.guestcentric.com/guestcentric-strengthens-presence-in-denmark-with-the-launch-of-hypercommerce24)
* * *
#### Find out what we can do for you.
[Get started](https://www.guestcentric.com/request-a-demo)
* * *
#### Our Awards:
* * *
#### Our Partners:
* * *
Opens ChatThis icon Opens the chat window.
- [en](https://www.guestcentric.com/hypercommerce "English")
- [pt](https://www.guestcentric.com/pt/hypercommerce "Português")
# HyperCommerce
## Super-Charge your Hotel Business with HyperCommerce
* * *
HyperCommerce represents a new, simplified era in online business management for independent hotels! Addressing all e-commerce and online distribution needs, this solution is designed to consolidate and streamline all your commercial operations whilst empowering you with full autonomy over your brand and business growth. With HyperCommerce, you can easily manage your online presence, stay in control of your bookings, and connect with guests effortlessly. It’s all about making your life easier, so you can focus on what you do best—running your hotel.
### What is HyperCommerce?
HyperCommerce is a comprehensive and fully autonomous solution that consolidates all e-commerce and online distribution tools into a single, unified interface for independent hotels to seamlessly:
###### Maximize hotel profits; Boost direct bookings; Personalize guest interactions; Spread the hotel brand to other communication channels
* * *
#### Unified View to Simplify Hotel E-Commerce
\- Manages all Digital Platforms
\- Ensures Consistent Guest Journey
\- Easy Setup for Hassle-Free Use
\- Improve Performance with Actionable Data
[Request a Demo](https://www.guestcentric.com/request-a-demo)
* * *
#### RezLock - Unlock More Revenue Streams
With RezLock, offer your guests the unique opportunity to lock in room rates for future stays, providing them peace of mind and a reason to book directly. This innovative feature doesn't just benefit your guests; it opens up a new revenue stream for your hotel, ensuring that you stay ahead of market fluctuations and guest booking trends.
[Request a Demo](https://www.guestcentric.com/request-a-demo)
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#### DateSelect Pro - Effortless Bookings
Date Select Pro revolutionizes how guests choose their stay dates by showcasing the most attractive rates upfront, while still on the website. This intuitive feature simplifies the decision-making process for your guests, making it a breeze for them to select the best value dates, thereby maximizing your direct bookings and revenue.
[Request a Demo](https://www.guestcentric.com/request-a-demo)
#### Power Campaigns - Dynamic Deals, Happy Guests
Unlock the full potential of your promotions with Power Campaigns. This streamlined tool ensures that your guests are always presented with the best available deals, enhancing their satisfaction and fostering brand loyalty. With Power Campaigns, you can effortlessly customize and deploy enticing offers that captivate and convert.
[Request a Demo](https://www.guestcentric.com/request-a-demo)
#### Email Rewards - Engage More, Gain More
Transform how you collect guest emails with Email Rewards. This feature not only makes it easier to gather valuable guest information but also empowers you to nurture these relationships through exclusive offers. Strengthen your marketing arsenal and build lasting connections that encourage repeat business and referrals.
[Request a Demo](https://www.guestcentric.com/request-a-demo)
#### FlexMapping - Simplify Your Offer Strategy
Say farewell to the technical headaches of managing promotional offers. FlexMapping introduces an era of seamless connectivity, allowing you to easily create and synchronize offers across various platforms. Achieve autonomy in your marketing efforts, with the power to update and adapt your strategies in real-time, all without needing technical oversight.
[Request a Demo](https://www.guestcentric.com/request-a-demo)
#### Group Hub - Command your Hotel Empire
For those managing multiple properties, Group Hub acts as your strategic command center. This feature simplifies the complexities of overseeing several hotels, providing a unified dashboard for monitoring performance, streamlining operations, and deploying cohesive strategies across your entire portfolio. With Group Hub, centralize control and drive efficiency at scale.
[Request a Demo](https://www.guestcentric.com/request-a-demo)
#### More Features to Unleash the HyperCommerce Power:
#### Direct Boosters
- Shopping Activation
- Shopping Recovery
[Request a demo](https://www.guestcentric.com/request-a-demo)
#### Simplified Integrations & Direct Optimization
- Last Rooms Optimizer
- Channels Markup
- Active Promotions
[Request a demo](https://www.guestcentric.com/request-a-demo)
#### MetaSearch & Brand Expansion
- Google MetaSearch
- Google Hotel Ads
- TripAdvisor
[Request demo](https://www.guestcentric.com/request-a-demo)
#### Personalized Customer Interactions
- Click-to-Book
- Custom Booking Engines
- Customized Emails
[Request a demo](https://www.guestcentric.com/request-a-demo)
* * *
### Time to Switch?
#### GuestCentric can offer you:
√ Customized Onboarding and Setup
√ Awesome support team with 95% Satisfaction Score
√ Turn-Key Product Delivery By Digital & Hotel Specialists
√ One Centralized Interface To Manage Your Website, Reservations & Inventory
#### [Request a Demo](https://www.guestcentric.com/request-a-demo)
Opens ChatThis icon Opens the chat window.- [en](https://www.guestcentric.com/hotel-website-design-booking-engine "English")
- [pt](https://www.guestcentric.com/pt/hotel-website-design-reserva-motor "Português")
# Hotel Website & Booking Engine
## Hotel Website Design Solution
We proudly deliver intuitive, award-winning hotel website designs that both increase online visibility and make hotels stand out. Integrated with Guestcentric's Booking Engine, this powerful e-commerce solution enables hotels to easily convert online visitors into more direct bookings. Applying our specialist, in-depth knowledge of what visitors are searching for online, we work closely with your hotel to bring your brand and vision to life online, giving guests a wealth of opportunities to easily book directly on your website.
#### One-Click-Publish
Simplicity is what our customers love about us. Guestcentric's e-commerce driven CMS eliminates the hours spent manually updating and publishing your offers across multiple channels. Just one click is all it takes for hotels or groups to automatically update and engage guests with consistent content, special offers, and promotions across a multitude of channels and benefit from:
\- Consistent hotel brand information across multiple platforms
\- Automatic web pages
\- No need for multiple logins
\- Efficient publication of special offers on a multitude of channels, giving guests more direct links to your hotel website.
[Request a Demo](https://www.guestcentric.com/request-a-demo)
**What You See is What You Get**
#### WYSIWYG Content Editor
The GuestCentric content editor eliminates hours of writing, reviewing, viewing, and editing content to ensure it complements your hotel website design. Our visual content editor puts you in control of your hotel website image and communication with guests. Watch your website pages come to life with content as you write it!
[Request a Demo](https://www.guestcentric.com/request-a-demo)
#### Automatic SEO for Hotels
We configure and implement automatic SEO tools to keep your hotel website visible 24/7 on the Google search engine, giving you more time to focus on your guests. There are no limits to when or where to book your rooms when your hotel website includes:
\- Smart Schema Markup for search engines to better understand your hotel website
\- Property name frequently used in page elements
\- Keyword-optimized alt text in files and images
\- Sitemap.xml optimized for multiple devices and languages
[Request a Demo](https://www.guestcentric.com/request-a-demo)
#### Hotel Website Business Data Dashboards
Guestcentric's simplified web analytics and business data dashboards deliver 360-degree information about your hotel’s website traffic and online business performance. Get real-time website visitor behavior data, identify online buying trends, and respond with agility to increase direct conversions using the following performance metrics:
\- Visitor Behaviour
\- Traffic source overview
\- Visits by country
\- Multi-device performance analytics
\- Booking Engine metrics, including most popular offers and repeat guests
\- Business benchmark dashboards, including online channel performance
[Request a Demo](https://www.guestcentric.com/request-a-demo)
* * *
#### What Our Customers Think:
#### Denise Stilman
**General Manager at Foremost Resorts** "GuestCentric’s booking engine is optimized to drive direct reservations, from the way offers are presented to potential visitors, to the speed in which rates and availability synchronize and update across the wider central reservation system."
#### Rodrigo Machaz
**General Manager at Memmo Hotels** “GuestCentric’s growth management is excellent. The team is always contributing with new ideas to ensure we adapt and improve our performance. We've been consistently growing and our direct reservations are in a much better place."
#### Denise Stilman
**General Manager at Foremost Resorts** "GuestCentric’s booking engine is optimized to drive direct reservations, from the way offers are presented to potential visitors, to the speed in which rates and availability synchronize and update across the wider central reservation system."
#### Rodrigo Machaz
**General Manager at Memmo Hotels** “GuestCentric’s growth management is excellent. The team is always contributing with new ideas to ensure we adapt and improve our performance. We've been consistently growing and our direct reservations are in a much better place."
[Prev](https://www.guestcentric.com/hotel-website-design-booking-engine) [Next](https://www.guestcentric.com/hotel-website-design-booking-engine)
[1](https://www.guestcentric.com/hotel-website-design-booking-engine)
[2](https://www.guestcentric.com/hotel-website-design-booking-engine)
#### Integrated Hotel Booking Engine
Convert more direct bookings with GuestCentric's fully integrated booking engine that adjusts to the look & feel of your hotel website. As the only hotel technology provider offering this holistic integration, we make it easy for your guests to book directly without ever leaving your website, and we automate the process to ensure brand consistency across multiple channels:
\- Automatic rates
\- Automatic pages
\- Shopping widgets
[Learn More](https://www.guestcentric.com/hotel-booking-engine-crs)
* * *
* * *
#### +60%
**INCREASE IN CONVERSION**
#### $190M
**SAVED IN COMISSIONS**
#### 13M
**DIRECT NIGHTS BOOKED**
#### +50%
**DIRECT REVENUE**
* * *
#### +400
**INTEGRATIONS AVAILABLE**
#### +180
**HOURS SAVED**
#### 0.5
**CASES PER USER ANNUALLY**
#### 72%
**QUERIES SOLVED IN <** **24H**
* * *
### Time to Switch?
#### GuestCentric can offer you:
√ Customized Onboarding and Setup
√ Awesome support team with 95% Satisfaction Score
√ Turn-Key Product Delivery By Digital & Hotel Specialists
√ One Centralized Interface To Manage Your Website, Reservations & Inventory
#### [Request a Demo](https://www.guestcentric.com/request-a-demo)
- [en](https://www.guestcentric.com/client-stories "English")
- [pt](https://www.guestcentric.com/pt/historias-de-clientes "Português")
# Histórias de Clientes
### As Histórias dos clientes Conheça as histórias de quem confia em nós
Desde novas unidades no centro da cidade até cadeias hoteleiras, a GuestCentric trabalha com hotéis de todo o mundo desde 2008. Cada um dos nossos clientes enche-nos de orgulho e estas são algumas das suas histórias.
* * *
#### Covell Los Angeles
Depois de abrir o Bar Covell em 2010, Dustin Lancaster viu uma oportunidade para expandir o negócio para os 5 apartamentos acima do bar e transformou-nos numa acomodação boutique de luxo...
[Ler mais](https://www.guestcentric.com/pt/historias-de-clientes-covell-los-angeles)
#### Solar de Las Ánimas
Jose Cuervo, o maior produtor de tequila abriu esta propriedade no berço da mais famosa bebida mexicana, no coração da colorida cidade de Tequila, o Hotel Solar de Las Ánimas captura a história e tradição de seus arredores,…
[Ler mais](https://www.guestcentric.com/pt/historias-de-clientes-solar-de-las-animas)
* * *
#### Mercer Hotels
Mercer Hoteles é uma cadeia espanhola de hotéis de luxo em edifícios únicos e com uma localização privilegiada em importantes centros histórios. A cadeia tem como objetivo preservar o património histórico e de cada edifício onde os seus hotéis estão situados, cuidadosamente...
[Ler Mais](https://www.guestcentric.com/pt/historias-de-clientes-mercer-hoteles)
#### Fletcher Hotels
Fletcher Hotels é uma cadeia de hotéis holandesa fundada em 1997 por Chris Luken. Luken nomeou o primeiro hotel da cadeia em homenagem ao seu cão: Fletcher. Actualmente, a cadeia conta com 99 hotéis únicos em toda a Holanda, ...
[Ler Mais](https://www.guestcentric.com/pt/historias-de-clientes-fletcher-hotels)
* * *
#### Small Danish Hotels
Em 1981, os proprietários das pousadas de Jutland, Dinamarca, decidiram unir forças para atrair mais visitantes para a região. Mais tarde, proprietários de duas outras regiões dinamarquesas aderiram à cooperativa, originalmente chamada...
[Ler Mais](https://www.guestcentric.com/pt/historias-de-clientes-small-danish-hotels)
#### Memmo Hotels
Memmo vem da palavra memória e o principal objectivo da marca é oferecer aos seus hóspedes experiências inesquecíveis num sítio único. Desde a abertura ...
[LER MAIS](https://www.guestcentric.com/pt/historias-de-clientes-hoteis-memmo)
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#### Grandhotel Pupp
Este icónico hotel de cinco estrelas - cuja história remonta a 1701 - no coração de Karlovy Vary, encantou artistas, cientistas, estadistas e outros hóspedes excepcionais entre as principais figuras do mundo por mais de três séculos com o seu charme e atmosfera inesquecíveis...
[Ler mais](https://www.guestcentric.com/pt/cliente-historias-grand-hotel-pupp)
# GDS
## GDS Sistema de Distribuição Global
**Código GW, a solução de distribuição global**
Com uma rede de mais de 500 contas globais e os principais consórcios, em combinação com o nosso código de cadeia exclusivo e acesso a ferramentas de marketing, vendas e business intelligence, nós desbloqueamos o GDS para que o seu hotel possa competir numa escala global. Desenvolva relações fortes com agentes de viagens para aumentar o seu negócio corporate e de consórcios competindo numa escala global com o nosso reconhecido GDS.
#### Optimização através do código de cadeia exclusivo GW
Beneficie do nosso código GW altamente conectado e confiável para se tornar acessível a um vasto portfólio de agências de viagens de todo o mundo. Obtenha todo o prestígio e visibilidade de uma marca de renome, mantendo-se único e independente ao mesmo tempo.
[Solicite uma Demo](https://www.guestcentric.com/pt/solicite-uma-demo)
#### Global Sales Support
A nossa equipa de vendas, dinâmica e experiente tornar-se-á numa extensão da sua equipa do seu hotel. Ajudamo-lo a identificar novas oportunidades de negócio e a maximizar o seu revenue das contas já existentes. O complexo mundo dos RFPs deixará de ser um problema para si pois iremos ajudá-lo neste processo e a conseguir assim mais contractos de corporate travel buyers, consortia, TMCs, e grupos.
[Solicite uma Demo](https://www.guestcentric.com/pt/solicite-uma-demo)
#### Corporate & Consortia Targeting
Expanda o alcance do seu hotel nos mercados afluentes de corporate e de lazer high-end, com conexões a mais de 20 programas consortia globais e empresas de gestão de viagens (TMCs), incluindo parcerias preferenciais com Amadeus, Sabre, Travelport e Dhisco.
[Solicite uma Demo](https://www.guestcentric.com/pt/solicite-uma-demo)
* * *
#### +20
**CONEXÕES A PROGRAMAS DE CONSÓRCIO**
#### +400K
**AGENTES DE VIAGENS CONECTADOS**
#### +500
**CORPORAÇÕES**
**GLOBAIS**
#### 1
**POWERFUL**
**CHAIN CODE**
* * *
### O que nossos clientes pensam
#### Carles Macías
**Revenue Manager no Hotel Augusta Valles, Barcelona - Espanha** "O GDS da GuestCentric não só corresponde às nossas necessidades bem como é ainda reforçado pelo facto de termos um gestor de crescimento dedicado para nos ajudar a agilizar a nossa distribuição global e maximizar as vendas. Isto resume o significado de colocar o cliente em primeiro lugar!"
### Hora de mudar?
#### O GuestCentric Oferece-lhe:
√ Setup e Onboarding personalizados
√ Equipa de Suporte Fantástica com 95% de classificação de satisfação
√ Entrega de projecto chave na mão pela nossa equipa de Especialistas em Hotelaria e Marketing Digital
√ Um único interface centralizado para gerir o seu website, reservas & inventário
#### [Solicite uma Demo](https://www.guestcentric.com/pt/solicite-uma-demo) [Ver Outros Produtos](https://www.guestcentric.com/pt/produto)
[en](https://www.guestcentric.com/website-users-policy "English")
- [pt](https://www.guestcentric.com/pt/politica-de-utilizadores-do-website "Português")
# Website Users Policy
## Website Users Policy
Your privacy is important to us. This Website Users Policy covers what we collect and how we use, disclose, transfer and store the information you disclose when you visit our website. You may visit our website anonymously. If you choose to register on our website, four categories of data to and on behalf of you will be processed:
### “Account data”
When you register for an account on our site, place an order, subscribe to our newsletter or respond to a survey, basic contact details are collected such as the e-mail address and name of your contact person, company name, address, phone number, VAT number, preferred language and currency, any purchase order number, any e-mail address of invoice receivers and masked credit card or bank account details.
### “Configuration data”
We collect your direct input to our cloud service (the “ **Service**”) after login, like the domain name(s) of the website(s) where you implement the Service and configuration of the content, looks and behavior towards website visitors (“ **End Users**”).
### “End User Data”
Data generated by End Users browsing our website(s) using the Service. When an End User submits a request or a consent from our website(s), the following data are automatically logged at us: The End User’s IP number in anonymized form (last three digits are set to ‘0’). The date and time of the request/consent. User agent of the End User’s browser. The URL from which the request/consent was submitted. An anonymous, random and encrypted key value. The End User’s request/consent state, serving as proof of consent.
The key and request/consent state are also saved in the End User’s browser in cookies “ _Cookie Consent_” so that the website can automatically read and respect the End User’s consent on all subsequent page requests and future End User sessions for up to 12 months. The key is used for proof of request/consent and an option to verify that the request/consent state stored in the End User’s browser is unaltered compared to the original request/consent submitted to us.
If you activate the Service feature “ _bulk consent_” to enable consent for multiple websites by a single End User submission, the Service will also store a separate random, unique ID with the End User’s consent. If all of the following criteria are met, this key will be stored in an encrypted form in the third party cookie “ _Cookie Consent Bulk Ticket_” on the End User’s browser: You enable the bulk consent feature in the Service configuration. The End User allows third-party cookies through browser settings. The End User has disabled “ _Do Not Track_” through browser settings. The End User accepts all or at least “preferences” types of cookies when consenting.
### “System Generated Data”
The Service automatically creates and stores metadata on basis of the other types of data, e.g.: Subscription data, like start date, latest invoice date and the result of a mandatory VAT number validation. Issued invoices are stored so that you may access any issued invoices from within the Service Manager. Definitions of the cookies found when the Service has scanned your website(s), including reports on the result of each scan. Aggregated statistical data on End User consents.
You may send instructions to us through the email [dpo@guestcentric.com](mailto:dpo@guestcentric.com).
You will be informed by us about relevant changes concerning the Service, such as the implementation of additional functions, by e-mail.
Any of the information we collect from you may be used for one or more of the following purposes: To personalize your experience (the information will help us better respond to your individual needs); To enable you to control the user experience towards End Users and enable the Service to automatically apply the End User’s consent to other websites of yours; To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from our customers); To identify you as a contracting party; To enable secure login for you. To establish a primary channel of communication with you; To enable us to issue valid VAT invoices and to process transactions (your information will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the service requested); To enable automated handling of the subscriptions; To produce and display cookie declarations to End Users and store and display scan report(s) to you; To provide you with aggregated information on the choices of the End Users regarding accepted cookie types and generate a graphical representation; and/or to send periodic e-mails (the e-mail address you provide for order processing, may be used to send you information and updates pertaining to your order, in addition to receiving occasional company news (if accepted), updates, related product or service information, etc.).
In order to enter into a contract regarding the purchase of our service, you must provide us with the required personal data. If you do not to provide us with all the required information, it will not be possible to deliver the Service.
We will not intentionally collect any information from anyone under 18 years of age. Our website, products, and services are all directed at people who are at least 18 years old or older.
We utilize some of the most advanced technology for Internet security available today. We are hosted in a secure server environment that uses a firewall and other advanced technology to prevent interference or access from outside intruders. When you access our application, we use Secure Socket Layer (SSL) to ensure that your data is safe, secure, and available only to registered users. Your data will be completely inaccessible to other entities. We provide each user with a unique username and password that must be entered each time the user logs on.
- [en](https://www.guestcentric.com/newsletter-signup "English")
- [pt](https://www.guestcentric.com/pt/newsletter "Português")
# Subscrever Newsletter
## Fique por dentro das últimas novidades
Subscreva a nossa newsletter para obter conteúdo exclusivo, entregue diretamente na sua caixa de entrada: novas funcionalidades, eventos, artigos e muito mais.
Não se preocupe, prometemos que não enviamos spam!
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Aceito os Termos e Condições e a Política de Privacidade e Dados Pessoais, que é parte integrante do mesmo.
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# David Chestler
#### Interview of the Month
avid _Partner & Sr. Managing Director_
_at PROVision_ Chestler
In April 2021, hotel bookings in the US significantly exceeded 2019 levels - giving a strong indication around how revenge travel will develop globally. Thus, our 14th edition of The Hotelier PULSE Report showed increased optimism across the industry, with over 75% of hotels reopened or planning to reopen in May 2021. Average monthly occupancy expectations also increased substantially for all market segments, and for the first time in the series, the majority of hoteliers expected ADR to increase. As hotels worldwide gear up for the pent-up travel demand that’s coming, we catch up with David Chestler, Partner & Sr. Managing Director - Global Sales Execution at Provision-Partners, to learn how hotels can continue to strengthen their position and be at a competitive advantage in the upturn.
* * *
### Here in the US, we continue to see positive signs of travel resuming with a vengeance.
**Hotel bookings in the US in April 2021 significantly exceeded 2019 values. In your view, how will this signal of 'Revenge Travel' develop globally as more destinations reopen?**
Here in the US, we continue to see hopeful signs of travel resuming with a vengeance. We have even started to joke that the virus is now cured in most regions of North America. Certain locations, such as Orlando or Las Vegas, are currently running very high occupancies. Meanwhile, exclusive and remote resorts are also seeing an influx of bookings from US travelers.
In the short-term, travel will continue to be controlled by three crucial factors - government, vaccination, and consumer confidence - not only in terms of health, but also wealth. The good news is that barriers are falling away each day as vaccination distribution continues and more flights reopen, which in turn increases consumer confidence.
As travel confidence increases, businesses are starting to think about what strategies should be implemented to capitalize on the pent-up travel wave that’s coming. Destination marketers are looking closely at how Google will attract customers and what is needed to optimize visibility and attract the right audiences. Meanwhile, Central Reservations teams are thinking about the status of rates and availability.
While we are seeing more hotels reopen, many of the larger hotels properties remain closed, likely due to staffing challenges. These businesses need to rehire, retrain, and retain staff to cope with the demand that’s coming, whereas the smaller hotels are more agile.
It’s likely that properties that have already reopened will benefit from greater demand and a better control of rates, because they will have had more time to put the right strategies in place. This is where we will see some hotels performing really well, and others will struggle because they will still be running around trying to figure out how to make the most of the Revenge Travel economy and support the demand operationally.
**For the first time in the Hotelier PULSE series, the industry's expectations are that ADR may moderately increase. What pricing strategies should Hoteliers take now to capitalize on the demand in the upturn that's coming??**
Instead of lowering rates to stimulate demand, businesses should look closely at their competition set (if it still exists) to determine where to position. By doing the research, hotels will be better able to make data-driven decisions on whether to hold the line and stay in the middle, or become a market leader in one area. In their marketplace, hotels must determine where they have a competitive advantage in terms of offer, so they can hold or even increase rates slightly.
* * *
**Following the imminent travel wave, do you foresee an influx of complaints or bad reviews resulting from staff shortages?**
We now have a much broader vocal community, with direct access to social media networks where they can instantly share information with a wide audience. I remember the early days of TickTock and thinking about its growing potential to help or hurt brands. Nowadays we see many businesses scrambling to undo the damage caused by disgruntled customers on the platform.
With today’s vocal travel audience, who are comfortable using devices and instantly sharing information, it’s critical that hotels are prepared to respond. Many companies are developing voice to talk AI and chatbots that make it more efficient both for hotels to guide and engage with their guests.
Removing pressure from human resources will be a critical path to recovery. Businesses need to ensure their teams can manage the technologies to deliver more efficient experiences to very demanding consumers. Employees need to be supported so they are comfortable operating in the current environment and demand. Hotels need better-trained staff to engage with guests at levels befitting their brand and mission, not low, hourly wage staff.
As the industry navigates through recovery, travel will still be subjected to a degree of uncertainty. Travelers will continue to value information that efficiently guides their purchasing decisions. Hotels, and indeed all sectors of tourism, should focus on providing information to guide consumers as the world steadily returns to normal. Programs such as ‘Travel Safe’ currently do this really well, providing information on everything from how hotels are opening to how buffets are changing.
Therefore, hotels must continue direct conversations with guests, rather than just closing transactions. Hotels need to really engage their guests, and become a partner in their journey. It’s not enough to simply accept their credit card and be done with it, hotels need to deliver the full experience and they will gain many happy customers.
And now, after the lockdown, talk about revenge, consumer confidence is increasing each day. Hotels are now better positioned to have that direct conversation with their guests and provide the tools and platforms for communication and conversion.
**Throughout the economic fallout, the Direct Channel has been the most resilient - outperforming major OTAs and recovering faster ahead of the summer demand. What should hotels do to maintain control of distribution?**
For many years OTAs have pushed the boundaries to provide an informative and efficient booking experience for consumers. In more recent years, Google and TripAdvisor have democratized access to consumer eyeballs. But whether it’s Meta, Pay-Per-Click, or OTAs, all are available to help hotels in their distribution and as tools to acquire customers.
While I believe ‘Drive Direct’ is here to stay, the business mix, where hotels are located, and OTAs will continue to be critical factors in helping hotels acquire net new customers. If hotels use these channels wisely, and continue to engage new customers who will be open to experience their brand and vision, these same consumers will likely book directly next time. Hotels need to deliver a quality experience in the booking process and on property.
Hotels should also continue to optimize the direct booking experience. Widening direct distribution though multiple booking engines, and providing amenities, pictures, and other content in the booking process are just a few ways hotels can increase visibility and also get more direct bookings. Open communication throughout the customer journey is very important to maintaining confidence and trust, and will yield profitable benefits.
* * *
#### It’s critical that hotels are prepared to respond - in real time and not just to post-stay surveys or reviews.
### Open communication throughout the customer journey is key to maintaining confidence and trust and will yield tangible results in profit.
**As uncertainty prevails over the influx of reservations ahead of the summer, how can hotels reassure travelers and really give them that confidence to travel?**
Throughout the duration of the pandemic, most brands have done a wonderful job in proving safety and cleanliness. The American Hotel & Lodging Association (AHLA), as just one example, has rallied US hotels to uphold and clearly communicate cleanliness and their changes in safe protocols. Programs such as ‘Travel Safe’ also continue to get more real-time travel information out to corporations and consumers, which in turn increases confidence to travel.
The market is reopening, and all sectors of tourism must coordinate efforts to inform consumers and increase confidence to travel. The industry must continue to communicate real-time data that informs travelers, whether it’s information on what flights are available and when, or the different entry requirements per destination.
**Do you think that in the near future we will start to see more direct reservations from travel agents? Will travelers once again start to value their personal and direct input and opinion on which hotel to choose?**
In this day and age, influencers have become travel agents. We also see many publishing brands strongly influencing purchasing decisions, recommending what to buy and what people should like as a consumer. Influencer marketing and adding more data into the buying decision can only continue to grow from here.
Beyond the buzzword, personalization is now coming to fruition in the current climate. More hotels are building CRM and data lakes to better understand who their customers are and what they want. This will be important as e-commerce, distribution, and marketing continue to converge, and hotels aim to support real-time decision making.
We’ll likely see more hotels partnering with local influencers (Agents) to provide advice on where to go and where to stay. It’s exciting to see how these partnerships may redefine distribution in the future. Experience and knowledge of travel rules, restrictions and safeguards makes the Agent an informed partner in many transactions. Agents will play a role as they too embrace technology and support the complex traveler with their needs and by supporting the emerging experience enthusiast.
* * *
##### Join the Hotelier Pulse
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# Jorgen Christensen
#### interview of the month
ørgen _**CEO** Small_
_Danish Hotels_ Christensen
Since April 2020, we have been running the Hotelier PULSE Report series to track the evolution of hotel industry trends as hotels embark on the road to recovery. Each month we survey hundreds of Hotel industry leaders from CEOs to General Managers on hot topics that remain top-of-mind during these unprecedented times.
For the upcoming November edition of The Hotelier PULSE Report, we have launched a brand new Hotelier Spotlight segment, where we interview Hoteliers to get insight on how their businesses have responded to the crisis and what the sales and marketing priorities are for recovery and beyond.
For the first Hotelier Spotlight interview, we had the pleasure of catching up with Jørgen Christensen, CEO at Small Danish Hotels to understand the Group’s journey through 2020 and what’s on the agenda for 2021.
* * *
### One question I always ask myself is: Where will our next hotel guests come from?
**What was your initial reaction to the crisis and your hotel group’s short-term priorities to overcome it? Has this changed today?**
Shock was the initial reaction for all of us at Small Danish Hotels, and I am sure every other hotel and group worldwide. To suddenly go from a record-breaking 2019 to facing permanent closure, privately-owned or family-run hotels felt this shock more severely. In the first few weeks of the crisis, I felt more like a shrink than a Hotel CEO because everyone was very preoccupied with what was going on.
But fortunately for Small Danish and other hotels and groups here in Denmark, the Danish government was very quick to deliver help packages to the hotel industry.
One month into the crisis, after the initial shockwaves passed, we all began to think about the new world our hotels would reopen into and what the restrictions would be. More importantly, we wondered: “Will there be any guests visiting? Where will our revenue come from?”
In May, when most hotels reopened in Denmark, there was a significant shift in focus towards sales and marketing. Luckily for us, the boom came almost straight away and reservations poured in from local guests and travelers from surrounding markets such as Germany and Holland. This trend replaced our initial concern with hope for the summer months.
**What is top of mind for you and your Hotel Group right now?**
Over the past six months during this unprecedented period, our sales and marketing strategy has remained top-of-mind for our group of hotels in Denmark. One question I always ask myself is: “Where will our next hotel guests come from?”
Although Covid-19 is largely under control here in Denmark, we do see areas where cases increase more than we want them to. Immediately this affects our hotels, and we see the impact in the cancellations.
For the wider industry here in Denmark, a major concern is the extremely low levels of business travel, both domestic and international. Currently, leisure travel is the segment where most hotels in Denmark are generating business during this time.
**What has the industry implemented that you think will be an improvement to the industry going forward?**
There is certainly an even bigger focus on the customer journey right now. There is no doubt in my mind that many hotels are ramping up their sales and marketing efforts to tackle new markets, and particularly local guests, given how domestic travel is the number 1 segment for us right now.
There is also an increased focus on the reasons to visit a hotel. I expect more hoteliers will be actively creating special packages to set their hotels apart and communicate the benefits of booking a stay, such as local attractions in the area or discovering cultural experiences.
Direct bookings have also increased in importance because hotels are looking to save costs. Here in Denmark, we have already seen this trend over the summer, with some big campaigns urging guests to help local hotels by booking directly. I also expect many hotels will be reconsidering OTA partnerships, which don’t really distinguish one hotel from another, apart from price.
And of course, the industry is now increasingly focused on the wellbeing, health, and safety of guests. In Denmark, the industry launched an initiative called, “Safe to Visit”, where hotels that implement enhanced health protocols can showcase compliance to reassure guests.
* * *
**In your view, what will help hotels remain competitive in the current climate?**
There is undoubtedly a huge focus on Health & Safety at the moment. I expect this is where smaller, independent hotels and particularly resorts will have a huge advantage over larger hotel chains and city center hotels because today’s customers want to stay in properties where there are not so many people.
I think also we will see a major uptake of digital services to remain competitive, such as online check-in, for example. At the moment in Denmark, we see a lot of these guest communication systems where hotels stay in contact with guests before, during, and after the visit, and thus minimize the need for guests to interact directly with hotel staff.
Obviously price is a huge factor at the moment, and I am sure many Hotel Managers are considering lowering prices to remain competitive. However, I doubt that the prices will severely drop here in Denmark. We have the highest VAT for hotels in Europe at around 25%, whereas all the countries around us have lowered the hotel tax due to Covid-19. So, therefore, if Danish hotels lower their prices even more, well they may as well close their doors now.
**Despite the uncertain climate, is there anything you are looking forward to?**
Well, I am looking forward to a cure for Covid-19, that’s for sure!
But despite the times we live in, some positives have emerged from the pandemic. As a society, people are reflecting more on the quality of their lives and taking time to pause. From a commercial perspective, this could bode well for resorts, including Small Danish Hotels.
Although it’s a shame that not as many people are traveling the world as before, this will be the reality until things stabilize and hotels will need to adapt. We advise hotels to focus on their own activities, such as strengthening their websites or focusing on their social networks, to find new clients.
**What would you say are the top Sales & Marketing priorities for Small Danish Hotels over the next 12 months?**
Well, we need to focus on being as much of a support for increasing as much awareness about Small Danish Hotels as possible. Our number one priority is to ensure that our hotels will be what clients are searching for to book stays, which means that we have to optimize all our sales channels all the time.
Currently, we are prioritizing our loyalty programs, to make them even stronger and better than ever. Communication with our guests will also continue to be a major focus for us, particularly in the current climate.
* * *
#### I expect many hotels will be reconsidering OTA partnerships, which don’t really distinguish one hotel from another, apart from price.
### We advise hotels to focus on their own activities, such as strengthening their websites or focusing on their social networks, to find new clients.
**We are seeing a continuous increase in hoteliers who believe direct bookings will increase in importance. Why do you think that is?**
I believe this trend is strongly motivated by cost. It’s certainly more cost-effective to generate a direct booking rather than pay commission fees to third parties, especially when all other business channels are down. Given the economic state, in my opinion, hotels should primarily focus on their own sales channels.
**Since launching the Hotelier PULSE Report in April, the majority of Hoteliers surveyed expected to recover to 2019 levels in 2021. Today, we are seeing the expectation shift toward 2022, particularly in the City Center Hotel segment. Why do you think that is?**
While we are in unprecedented times, the economic impact of Covid-19 on the industry is actually very similar to what we saw in the financial crisis of 2008, where the first travel segment to disappear was business travel.
This of course leads to GDS business going tremendously down, and we are seeing how this is really critical for city center hotels. These properties are currently not generating a lot of business, and operating at only 25% or 30% occupancy. September is normally a huge conference month for all major cities in Denmark, but this market has vanished in 2020.
And let’s not forget that it is in cities that we really see the contagion threats of the pandemic, more than anywhere else due to the dense population. This too hits City Center Hotels.
On the flip-side, sales in the Leisure Travel market remain stable, especially for resorts which were fully booked from local markets throughout the summer. The Danes still want to go out on short-time holidays at home. This was the case in 2008, and it is the case again now.
That being said, I do agree with the 2022 forecast. Obviously 2019 was a major record for hotel stays in Denmark, and for our group it was the best year ever. But until we find a cure for Covid-19, uncertainty will still have an impact on consumer behaviours.
**What do you expect to happen when a cure to Covid-19 is found?**
When a cure is found, people will likely go crazy with excitement to travel and live life again. However, I do think travel to more exotic locations may be a bit slower to pick up again, because consumers will be concerned about the risks of falling ill in developing countries without access to proper healthcare. But ultimately, I think many people will be excited to travel again.
**And finally, what would be your advice to other Hoteliers navigating through this uncertain time?**
Hotels will need to be ready to engage with new types of guests and new markets. In Denmark, we are currently seeing an increase in young people - normally the number one demographic for international ‘big city trips’ - travelling domestically and booking local stays. Therefore, hotels will need to adapt in the coming months.
In addition, I think hoteliers need to prioritize new and hopefully more cost-effective sales channels in the months to come.
* * *
##### Join the Hotelier Pulse
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# Product I
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# GuestCentric Stories
### GuestCentric Stories
There are over 1,900 properties around the globe that rely on us on a daily basis. They trust us to maximize their revenue and make the most of their online presence.
Read the stories of a few selected customers that are just like you. Get to know some of the amazing hotels that rely on us.
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## Major OTA Integrations
* * *
Accommodation Guru
Acomodeo
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DayBreakHotels
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Discover Australia
dnata
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Emviagem
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Esquiades
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Etstur
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Evasion Voyage
Excite Holidays
Expedia
Explore
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Feratel
Feratel Deskline
Fiji Airways Holidays
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HostelsClub
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Hotel Bonanza
Hotel Connexions
Hotel Direct
HotelCompany / Alpharooms
Hoteliers.com
HotelOnline
HotelPartner YM
Hotels.com
Hotels.nl
Hotels.tv
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HotelshopUK
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HRS
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IBC.Travel
icastelli.net
Ignite Travel formerly RewardsCorp
ImperaTours
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Jet2holidays
Jetstar
JTB Hawaii
Jumbo Tours
Jumia Travel
KeytelHotels
KlikHotel
Kognitiv
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Lancashire Official Tourism Websites
Lastminute
LeisureCom
Lido
LimaTours
Logitravel
London30
Love Holidays
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Luxury Escapes
Mafengwo
MagicStay
Marsol
Meituan
Merseyside Official Tourism Websites
MG Holiday
Midlands of England Official Tourism Websites
Migoa
Mister Aladin
MisterFly
Mobile/Smartphone Devices
Mr & Mrs Smith
MyBookings
MyHotelBreak
NamuTravel
NeedItNow
Neobookings
North East England Official Tourism Websites
Not1Night
NZBedBank
ODIGEO Connect
Olympia Europe
On the Beach Beds
OneNight
OpenGDS
OpenHotelier (RoomAllot)
Ostrovok
otelz.com
OzAccom
PacificBedBank
Pan Pacific Travel
Panamericana de Viajes DMC
Paraty Hotels
PegiPegi
PetsPyjamas
Portimar
Prestigia
PriceTravel
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Rakuten
RentalsCombined
Reslogic
Resortime
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Roamfree
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Roomlia
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RTS - Realtime Travel Solution
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Ryanair Rooms
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Scotland Regions Official Tourism Websites
Secret Places
Sembo
Serhs Tourism
Serviced Apartments Worldwide
Shiji Information Technology
SilverDoor
SITU
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South East England Official Tourism Websites
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SpeedyBooker
Splendia
Stash Hotel Rewards
Staylists
Superbreak
Surfholidays
Tablet Hotels
TBOHolidays
TemptingPlaces
The Luxe Nomad
Thomas Cook China
Tiket.com
Time Design
TlTravel
TMS Tours Bali
Tomas
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Tourism eXchange Great Britain
Tourism eXchange Indonesia
Tradewinds Tours and Travel
TravelBird
Travelbook
Traveliko
Travelocity
Traveloka
TravelStay
Traveltool/Logitravel
Travelzoo
Trip.com
TripAdvisor
Tripster
Truro TIC
Tujia
Tumlare
Vacatia
VacayHome Connect
VeryChic
VeryLastRoom
Viajes Olympia
Viajes Urbis
VIP Backpackers
Voordeeluitjes
Wales Official Tourism Websites
Wanup
WebBeds - JacTravel / totalstay
Website Travel
Weekendesk
Weekendjeweg
Wel-Travel Australia
Welcome to West Cornwall Centre
Whistler.com
WHL
World 2 Meet
Worldview
Wotif
Xenia International
zanadu
Zuzzu
* * *
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# Steffi Breitsprecher
#### Interview of the Month
teffi _Director of Revenue &_
_Distribution, MEININGER Hotels_ Breitsprecher
Despite optimistic signals of pent-up travel demand, hotels are still at the mercy of ongoing travel restrictions and regulations. As a result, many hotels remain in complete shutdown. Furthermore, the expectation for financial recovery to 2019 levels continues to decline, with increasing numbers of Hotels now expecting this to take place in 2023. In this month’s Hotelier Spotlight Interview, we catch up with ‘Revenue Superstar’, Steffi Breitsprecher, Director of Revenue & Distribution at MEININGER Hotels and Member of Revenue Management Advisory Board at HSMA Deutschland. Here, she shares how her role in revenue management has adapted to the reactive and ever-changing landscape of the crisis. She also highlights how teams at MEININGER Hotels have used the downturn to review their tech-stack and collaborate to optimize the customer journey digitally.
* * *
### It is no longer a question of demand. Rather, it is a question of how quickly the vaccination program will role out globally and everyone is free to travel again.
**Swift vaccination distribution and partial reopenings across the UK and US have lead to a major influx of bookings from these regions to near-2019 levels. How have these market developments impacted MEININGER specifically?**
Based on the current signals from consumers, I think this is no longer a question of demand. Rather, it is a question of how quickly the vaccination program will role out globally and everyone is free to travel again. Apart from the more vulnerable groups, people are not afraid to travel. However, everyone is also waiting for travel bans to be lifted. When that happens will depend on many factors.
It’s also important to note that while these are certainly optimistic signals, city hotels (such as our hotel in London) are not seeing the impact yet. While the domestic market remains stable, city hubs and destinations dependent on international travel are crippled right now. It seems unlikely that the Americans will come in the summer given the slow vaccination pace and soaring cases across Europe. So while we hope for the best, I am also cautious about what the next few months may bring.
**Despite pent-up travel demand, increasing numbers of Hotels are still completely shutdown. What other areas is MEININGER focusing on during minimal commercial activity?**
The crisis hit us fast and hard in March 2020. We all fell into a hole that no one saw coming. As a result, revenue management underwent a complete overhaul, with all prior reports and forecasts tossed aside to react to the shock in the industry. A big part of adapting to ‘The New Normal’ was to educate ourselves and review our tech-stack to strengthen our position for the upturn.
We also increased inter-departmental collaboration to understand all facets of our business activity and the customer journey. A few of the key projects we focussed on in 2020 were to increase digital optimization on our website and IBE, including page loading speed to enhance the customer journey.
From the revenue management side, we adjusted our rates structure and consolidated all of our hotels into one PMS for more efficient, centralized inventory management. We also consolidated customer care and group sales, as many customers were reaching out to MEININGER directly.
I am proud to say that we have completed all the projects we set ourselves to fulfil back in 2020. It just goes to show that these times should be used as an opportunity to keep going, learning, and moving for when the demand picks up again. I am also grateful for the support of the owners and stakeholders in these endeavors. This year will open 5 new properties in Europe, across Switzerland, France, and Austria, and I feel confident that we have prepared ourselves for this new and exciting chapter.
* * *
**Increasing numbers of Hoteliers now expect to financially recover to 2019 levels in 2023. Does this sentiment mirror your experience? What do you think could happen to change this timeline - for better or worse?**
If you asked me this question 6 months ago, I would probably have a very different answer. But based on how the market is behaving currently, it’s highly likely consumer demand will be back in 2021. However, we must wait and see how regulations go.
While I cannot predict with certainty what may or may not happen in terms of financial recovery, I can speculate based on current knowledge and market signals. Currently, my expectation is that 2021 should not be worse than 2020. In autumn I hope most people will be vaccinated and free to travel.
In 2022 we may start to see more of the recovery, but a slow and steady ascent in terms of revenue. Based on our own system, we will likely see more group bookings and school bookings in 2022. In fact, our books already register a significant volume of bookings for the next school term - September onwards.
Only in 2023, we may begin to see some signs of revenue back to normal. Back to 2019 levels would be great, and the demand is likely to reach those levels. But although supply is coming, 2019 was a record-breaking year. Although we hope that 2023 will reach the 2019 benchmark, we must also acknowledge there have been significant changes to the industry during the pandemic. We need to see how recovery will develop globally, not just in some regions like Europe and the US but in Asia too. We will also need to review how corporate business develops because everything is now virtual.
Depending on vaccination distribution, I do believe City Center Hotels will be the first segment to financially recover in the upturn. People want to be around other people, and enjoy the little ‘city life’ experiences we once took for granted - such as drinking coffee in a vibrant and bustling downtown cafe. We will certainly see more families and young people coming into the city after being cooped up in lockdown. Supply is also coming in, with new openings for the next years. Let’s see how fast we recover.
Overall, I do believe it will likely take us longer than 4 years to completely reach 2019 levels. It is my view that the impact will be felt a little bit longer. But given how most hotels are reviewing their technologies, operations, and sales, implementing more consolidation, the impact could also be a positive one.
**Over 84% of Hoteliers are optimizing their direct channels to be the top source of hotel bookings. Is this a top priority for MEININGER? What steps are you taking to strengthen your hotel's direct channels during this time?**
Optimizing the direct channel is not a new concept. The ‘Direct is Best’ adage has been a widespread slogan for some time now. In 2019, we at MEININGER had already begun taking steps to regain control of distribution and optimize direct, including the cancellation of many wholesaler contracts pre-covid.
But in today’s uncertain climate, more customers are reaching out to hotels directly, and this is reflected in the Direct Channel’s powerful position. Since the start of the crisis, we have seen a huge increase in guests reaching out to us directly for advice on everything from cancellations to hygiene measures and safety regulations.
But overall, OTAs are still huge in the distribution share. Leisure travel, which is a primary source of OTA bookings, came to a complete standstill at the start of the crisis and this was reflected in OTA business performance. However, OTAs have also been redesigning distribution strategies and enhancing digital optimization in response to new market demands and to prepare for the upturn. In summer 2020 for example, we already saw OTAs adjust their rates and offers for children and families.
While I sincerely hope customers will remain loyal and book directly with hotels in the upturn, I believe hotels should also pick their battles. Many will not win the war against the technology and budgets of OTA giants. However, hotels can win by maintaining control of distribution - deciding what inventory to give OTAs and what to keep exclusive for direct customers.
For example, we don’t have rate parity now, so our IBE should have the best conditions that stimulate shopping behaviors and incentivize guests to book directly. Our marketing teams have also strengthened our organic online visibility through SEO and keywords, reviewing what kind of guests are booking and where.
Overall, I am excited to see how channel distribution will develop in the months and years to come. We have prepared teams and rates to be ready, yet we are sure to see many changes in the future.
* * *
#### Hotels can win by maintaining control of distribution - deciding what inventory to give OTAs and what to keep exclusive for direct customers.
### Automation should be used to free up humans to find solutions to complex business problems. It is not either-or, it must be both.
**Could Google be more Dangerous than the OTAs?**
The hospitality industry is one where partners and competitors work interchangeably. The best advice I can give to hotels to know your partner and research them. Don’t be naive, but also do not be afraid to test new methods. Everything in life is a risk, but if you do not try, you will not learn.
I hope the industry has learned the painful lessons of the past with the OTAs. We made them big, so now hotels need to make sure the relationship furthers business growth. Transparency between partners is crucial, but hotels should also do their homework first before signing up to long-term commitments which may hurt business in the long-run.
**We’ve spoken a great deal about technology optimization in this interview. To what degree will Automation replace humans at hotels?**
As a Revenue Director, I love automation and the efficiency it brings. However, I also have fantastic revenue management teams that I would never replace with optimization. Why? Because there needs to be a combination of both. We need humans to interpret the numbers and find the story behind them. Algorithms are great, but they need to be managed by humans with experience and an understanding of diverse inventory and customer profiles.
In short, automation should be used to free up humans to find solutions to complex business problems. It is not either-or, it must be both.
* * *
##### Join the Hotelier Pulse
###### Take this Month's Survey [Here](https://www.guestcentric.com/hotel-pulse-survey).
- [en](https://www.guestcentric.com/join-lab "English")
- [pt](https://www.guestcentric.com/pt/trabalhe-connosco "Português")
# Join Lab
## Ready to be amazed? Work with us
Fill out the form below to have one of our Account Managers call you within 3 business days to schedule a personalized assessment.
First
Name
Last Name
Email
Phone
Property / Company Name
\-\- Select --I know what I want and need help to get there.I need your help to establish goals and achieve them.I’m getting in touch with you because…
I accept the Terms and
Conditions and the Privacy and Personal Data Policy, which is an integral part
thereof.
I want to receive
information about GuestCentric.
Comments
- [en](https://www.guestcentric.com/billing-information "English")
- [pt](https://www.guestcentric.com/pt/pagamentos-europa "Português")
# Payments Europe
## Payments Europe
* * *
Hotel Name
Amount
All decimal values must be separated by a . (dot) and not a , (comma).
Pay in:
USDGBPEUR
Submit
- [en](https://www.guestcentric.com/hypercommerce "English")
- [pt](https://www.guestcentric.com/pt/hypercommerce "Português")
# HyperCommerce
## Superpoderes para simplificar as suas vendas
* * *
O HyperCommerce representa uma nova era de simplificação na gestão de negócios online para hotéis independentes! Atendendo a todas as necessidades de comércio eletrónico e distribuição online, esta solução foi desenhada para consolidar e simplificar todas as suas operações comerciais, enquanto lhe proporciona total autonomia sobre a sua marca e o crescimento do seu negócio. Com a HyperCommerce, pode gerir facilmente a sua presença online, manter o controlo das suas reservas e conectar-se com os hóspedes sem esforço. Tudo se resume a tornar a sua vida mais fácil, para que possa concentrar-se no que faz melhor: gerir o seu hotel.
### O que é HyperCommerce?
O HyperCommerce é uma solução abrangente e totalmente autónoma que consolida todas as ferramentas de comércio eletrónico e distribuição online numa única interface unificada para que os hotéis independentes possam:
###### Maximizar os lucros do hotel; Aumente as reservas diretas; Personalizar as interações com os hóspedes; Difundir a marca do hotel em outros canais de comunicação
* * *
#### Visão agrupada das operações de e-commerce
- Gere todas as Plataformas Digitais
- Garante uma Jornada Consistente para os Hóspedes
- Configuração Fácil para Uso Sem Complicações
- Melhora o Desempenho com _Actionable Data_
[Solicite uma Demo](https://www.guestcentric.com/pt/solicite-uma-demo)
* * *
#### RezLock - Desbloqueie mais fluxos de receita
Com o RezLock, ofereça aos seus hóspedes a oportunidade única de bloquear as tarifas dos quartos para futuras estadias, proporcionando-lhes tranquilidade e um motivo para reservar diretamente. Esta funcionalidade inovadora não beneficia apenas os seus hóspedes; abre uma nova fonte de receita para o seu hotel, garantindo que você se mantém à frente das flutuações do mercado e das tendências de reservas dos hóspedes.
[Solicite uma Demo](https://www.guestcentric.com/pt/solicite-uma-demo)
* * *
#### DateSelect Pro - Reservas Sem Esforço
O Date Select Pro revoluciona a forma como os hóspedes escolhem as datas da sua estadia, ao apresentar as tarifas mais atractivas logo de início, ainda no site. Esta funcionalidade intuitiva simplifica o processo de tomada de decisão para os seus hóspedes, tornando mais fácil a seleção das datas com melhor valor, maximizando assim as suas reservas diretas e a sua receita.
[Solicite uma Demo](https://www.guestcentric.com/pt/solicite-uma-demo)
#### Power Campaigns - negócios dinamicos, convidados felizes
Desbloqueie todo o potencial das suas promoções com o Power Campaigns. Esta ferramenta simplificada garante que os seus hóspedes serão sempre apresentados às melhores ofertas disponíveis, aumentando a sua satisfação e fomentando a fidelidade à marca. Com o Power Campaigns, pode personalizar e implementar facilmente ofertas atraentes que cativam e convertem.
[Solicite uma demonstração](https://www.guestcentric.com/pt/solicite-uma-demo)
#### Email Rewards - envolva-se mais, ganhe mais
Transforme a forma como recolhe e usa os emails dos hóspedes com o Email Rewards. Esta funcionalidade não só facilita a recolha de informações valiosas dos hóspedes, como também permite nutrir essas relações através de ofertas exclusivas. Fortaleça o seu arsenal de marketing e construa ligações duradouras que incentivem negócios repetidos e referências.
[Solicite uma demonstração](https://www.guestcentric.com/pt/solicite-uma-demo)
#### FlexMapping – Simplifique sua estratégia de oferta
Diga adeus às dores de cabeça técnicas na gestão de ofertas promocionais. O FlexMapping introduz uma era de conectividade perfeita, permitindo-lhe criar e sincronizar ofertas facilmente em várias plataformas. Alcance autonomia nos seus esforços de marketing, com o poder de atualizar e adaptar as suas estratégias em tempo real, tudo sem a necessidade de supervisão técnica.
[Solicite uma demonstração](https://www.guestcentric.com/pt/solicite-uma-demo)
#### Group Hub - Comande seus Hoteis
Para quem gere várias propriedades, o Group Hub actua como o centro de comando estratégico. Esta funcionalidade simplifica a complexidade de supervisionar vários hotéis, proporcionando um painel unificado para monitorizar o desempenho, agilizar operações e implementar estratégias coesas em todo o seu portfólio. Com o Group Hub, o controlo é centralizado e a eficiência é impulsionada em larga escala.
[Solicite uma demonstração](https://www.guestcentric.com/pt/solicite-uma-demo)
#### Libere o poder do HyperCommerce para o seu hotel com estas funcionalidades:
#### Boosters diretos
- Shopping Activation
- Shopping Recovery
[Solicite uma demonstração](https://www.guestcentric.com/pt/solicite-uma-demo)
#### Integrações simplificadas e otimização direta
- Otimizador de Últimos Quartos
- Marcação de Canais
- Promoções ativas
[Solicite uma demonstração](https://www.guestcentric.com/pt/solicite-uma-demo)
#### MetaSearch e expansão da marca
- Google MetaSearch
- Anúncios Hotel Ads
- TripAdvisor
[Solicitar demonstração](https://www.guestcentric.com/pt/solicite-uma-demo)
#### Interações personalizadas com o cliente
- Clique para reservar
- Motores de reserva personalizados
- E-mails personalizados
[Solicite uma demonstração](https://www.guestcentric.com/pt/solicite-uma-demo)
[en](https://www.guestcentric.com/careers "English")
- [pt](https://www.guestcentric.com/pt/oportunidades-de-emprego "Português")
# Careers
## Join the greatest team in the industry
GuestCentric is revolutionizing the way the travel industry works. We are looking for talented people across all functions who share our passion for technology and innovation.
If you’re up for the challenge, we want to hear from you!
* * *
#### Sales Executive - EMEA
Full-time - Lisbon Office or Hybrid
[Learn More](https://cezanneondemand.intervieweb.it/guestcentriccom/jobs/sales-executive-european-markets-lisbon-office-45373/en/)
* * *
Feel free to send us your resume even if you do not see an opening in your field if you feel you are a good fit for our company. We will contact you when the right position becomes available. GuestCentric is an equal opportunity employer. Any unsolicited agency resume will be considered a gift. Please review the open opportunities and or send your resume to [hr@guestcentric.com](mailto:hr@guestcentric.com) with the title of the position you are applying for in the subject line.
- [en](https://www.guestcentric.com/awards "English")
- [pt](https://www.guestcentric.com/pt/premios "Português")
# Prémios
* * *
* * *
## Destaque deste mês
[](https://www.hoteldabaixa.com/ "Hotel da Baixa")
#### _Desenvolvido por GuestCentric_
_Branding · Fotografia · Website · Motor de Reservas_
_Power Convert · Gestor de Canais · Lab_
* * *
* * *
* * *
## Os nossos prémios
O nosso compromisso com a excelência e altos padrões de design coloca-nos no topo do jogo de design de website de hotéis.
É por isso que os sites desenvolvidos pela GuestCentric conquistaram mais de 280 prémios importantes do mercado desde 2010.
Somos especializados em design de websites de hotéis que combinam um design visionário, conteúdo cuidadosamente criado e navegação orientada a vendas para maximizar a conversão e gerar reservas diretas.
* * *
[en](https://www.guestcentric.com/channel-management "English")
- [pt](https://www.guestcentric.com/pt/gestao-de-canais "Português")
# Channel Management
## One-Click Global Connectivity and Channel Management
Our hotel channel manager is designed to make your life easier with 1 click global connectivity. With our platform, you'll be able to automate all your online distribution channels, from your website to popular OTAs like Booking.com, Expedia, GTA, and Hotelbeds. Our system also seamlessly integrates with your PMS, RMS, and other software, allowing you to easily manage your hotel distribution channels. We work with leading providers like Siteminder to offer PMS integrations and OTAs integrations.
## See our integrations:
#### 10+ Channel Manager Integrations
SiteMinder
D-Edge
ROIBack
RateGain
[See All](https://www.guestcentric.com/channel-manager-integrations)
#### 50+ PMS Integrations
Webrezpro
Host
Protel
Mews
Techotel
Octopus
SkyTouch
BookingCenter
Lodgical Solution
OnRes
[See all](https://www.guestcentric.com/pms-integrations)
* * *
#### 40+ Wholesalers Integrations
GTA
Hotelbeds
W2M
Portimar
Jactravel
[See all](https://www.guestcentric.com/wholesalers-integrations)
#### 300+ OTAs Integrations
Booking
Expedia
Agoda
HRS
Welcomebeds
[See all](https://www.guestcentric.com/ota-integrations)
* * *
#### 10+ Boutique Channel Integrations
Mr. & Mrs. Smith
Prestigia
Secret Places
i-escape
TabletHotels
[See all](https://www.guestcentric.com/boutique-channel-integrations)
#### RMS Integrations
Duetto
IDeaS
Rate Manager++
RevParGuru++
pricepoint.co
* * *
#### Direct Conversion Tools
Hotelinking
Google Free Booking Links
Triptease
HiJiffy
The Guestbook
Sojern
Flip.to
123 compare
* * *
## Manage your distribution
GuestCentric provides total control of daily availability, rates, and inventory (ARI), allowing hoteliers to quickly respond to changes in market conditions.
If your source of ARI data is already elsewhere, you’ll be glad to know that our fantastic system integrates with all the top PMS and CRS.
* * *
#### You call the shots.
**Control your channels.**
GuestCentric's online distribution management empowers hotels to increase their occupancy without sacrificing their gross margins. With our platform, you have the flexibility to open and stop sales channels as needed, whether it's across all channels simultaneously or channel by channel.
#### Maximum occupancy.
**All of your rooms online.**
GuestCentric's channel manager provides a remarkable solution that centralizes inventory for all your most important online distribution channels. With PMS integrations and OTA integrations, your inventory is automatically updated with every new reservation, in real-time. This spectacular solution maximizes occupancy while avoiding overbookings.
* * *
#### Run the strategy you choose.
**Price parity, or not.**
With GuestCentric you can run the pricing strategy that best fits your needs. Effortless integration with leading revenue management systems, such as Duetto, provides maximum return for your hotel. Clever tools like minimum sale price enforcement avoid mistakes that could prove costly.
#### List with wholesalers and GDS.
**Centralize all reservations, not just OTAs.**
GuestCentric provides you with extraordinary control over all reservations, whether online, offline or from travel agents. You can even go as far as your telephone agents creating reservations. Smart overbooking alerts warn you if a certain channel is misbehaving.
* * *
#### Take back control of your distribution.
[Get started](https://www.guestcentric.com/request-a-demo)
* * *
#### The world is yours.
Exclusive GDS connectivity + representation.
[Learn more](https://www.guestcentric.com/gds-global-distribution-system)
#### All clicks lead to reservations.
Your website and booking engine work as one.
[Learn more](https://www.guestcentric.com/hotel-booking-engine)
- [en](https://www.guestcentric.com/wholesalers-integrations "English")
- [pt](https://www.guestcentric.com/pt/integracoes-com-wholesalers "Português")
# Wholesalers Integrations
## Wholesalers Integrations
* * *
All In Travel
ANZCRO
AOTGroup
Apartool
Argenway
Asian Overland Services
Australian Accommodation Data Exchange(AADX)
B4ITALY / Giglio Travel
Bedswithease
Bonotel Exclusive Travel
Booking2Hotels
Buffalo Tours
CBS Travel Asia
CNBooking.net
CNTravel
Connected Destination
Delta (MLC) Vacations
Djoca Travel
Egypt Express
Egypt Express Travel
Explorer Technologies
FastPayHotels
FollowMe2Africa
Fusion Holidays
Go2Africa
GoQuo
Grupo Opentours
GTA
Guest Incoming SA
H-Résa
Haoqiao.com
Helloworld Travel
Hong Kong Convergent
Hotel Consolidator: The Leisure Connector
Hotelbeds
HotelsPro
HS Travel
Hua Min Tourism Reservation
Irish Welcome Tours
IVH Travel
IXPIRA
JTB Group
Jumbo Tours
Kaluah Tours
Manor Houses
Meeting Point Global
Miki Travel
MTC Group SA
Nextel.travel
Nexus Tours
Nites.travel
NT Incoming
Olympia Europe – Voyages
Open Travel Service
OpenHotelier
P.T.C Express Travel
Reslogic
RezLive.com
Roombeast
SERHS
Serviced Apartments Worldwide
Setours
SidetoursIncoming Services
Smartbox Group
Solférias
Special Tours
Special Tours Wholesalers
Sun Series Travel
TA Network
TBO Holidays
Thompson Holidays
Thompsons Africa
Top Atlantico DMC
Toptown Shanghai
Tour10
Tourico
Tourism Exchange
Tourplan
Transhotel
Trav Travel
Travco
Travelbullz
Travelsens
Trend Operadora (International only)
TripU Vietravel Group
Veturis Travel
Viajes Interrias
Viajes Urbis
VIPAC
Virgin Holidays
WebBeds - Destinations of the World
WebBeds - JacTravel
WebBeds - Lots of hotels
WebBeds - Sunhotels
WeKnowLondon
Wel-Travel
Welcomebeds
WHLAlba Travel
Withinearth.com
Wozozo
* * *
### Boost Connectivity!
Explore our additional integrations to enhance your hotel operations and business performance.
#### [Other Integrations](https://www.guestcentric.com/channel-management)
- [en](https://www.guestcentric.com/pms-integrations "English")
- [pt](https://www.guestcentric.com/pt/integracoes-com-pms "Português")
# Integrações com PMS
## Integrações PMS
* * *
3RPMS
5stelle
Abode Booking
ABS Hotel Management System
ACI Hotel
acomos
Admintour
Agilysys++
Aida.X
Airyrooms
Alacer
Alexandros
AM Hotel
AmonRa Software
AMS (Go Native)
Angelfish Cloud
apaleo
Apex PMS
aqHolder
Arhon
ARION
Armitage Technologies
Arpón PMS
ASI Frontdesk
Astro Hotel
Athena
ATRIO
Avalon (Antfor)
Avirato
Avon Data
Avvio
Axis Property Manager (Exnelo)
Baylakes ++
bbnet
BedLoop
BEMATECH CMNet Hotal Full++
Benson
BIRD by ENGISOFT
BOCS Hotel Management System
Bookegluu
BookingCenter++
BookNowHotel
BookXprss
Brilliant
BrilliantEz Solutions
Cakrasoft Hotel Suite
Callista
Calypso System
Cambridge
Casablanca
Cenium Hospitality
Cerberu
ChartsBeds
Check-in Informatica
CHLOË
Ciirus
Citadel desk
Clarity Hotel Manager
Clock PMS
Cloud IPMS
Cloud-hotel
CloudHMS
CloudHotelier
CloudPM
CMS GuestCentrix
Comanche
CompuSoft
CM Net
Concierge
Counter
Cover PMS
CQR HOTEL
CTM Hotel
Desbravador
Deversor
Ease
Easy InnKeeping
Easy-Rez
EASYFO
EHORS
Elektra
Elina PMS
Emerald Hotel System
EPH & R
Epitome (HIS)
EVOTEL
ezCloudhotel (ezCloud)
eZee Frontdesk
ezFolio (ezCloud)
EzyRez
Family Hotel
Fidelio Suite8
Fiesta HMS
Filox
fnsHotelDesk
Front2Go
Frontdesk Anywhere
G-Hotel
Galaxy Hotels
GASTROdat
Gearco CPMS
GENiUS iHotel
GHM GESTHOTEL
GHPMS
GiHoTech
Global Luxury Suites
Glovia Smart Hotel
GoldenUp
Green Hotel
GsHotel
GUEST Hotel Software
Guesthouse Manager
GuestPoint
GuestTracker
Guesty
HART-PMS
Heraton
HESTIA
hetras
High Level Software
HiRUM
Horizontel (Horizontes Informatica)
Hospitality Solutions
Host++
HostelOffice (Dormproject/alixon)
Hostify
HOTEC++
Hotel 81
Hotel Expert
Hotel Link Solutions
Hotel Perfect
HOTELCUBE
Hotelerum
Hotelgest
Hotelier
Hoteliga
Hotelinco/Fidelity by MAIS
Hotelist
Hotellinx Systems Ltd
HotelManager
Hotelogix
HOTELOplus
HotelPartner YM
HotelTime
Hotelware Theova++
Hotline Frontoffice
Hotsoft
HQBeds
HS/3 Hotelsoftware
Hyatt
Ibelsa.rooms
iBooking Reservas Inteligentes
ICSolutions++
ICG FrontHotel
IDB
IDPMS
IDS Next
IFCA HMS
iHotel @ TicTec
iHotelligence
In1 Solutions
Indra
Infor HMS
Infortur
InHotel
Inn Style
Innovguest++
Innfinity
INNkeeper
Innkey
Innsist
Innstant B2S
InnVision
Inovguest Wareguest
Insoft
InspiredHMS
Intelio
Intellotel
Inntender++
IQWare
iSustav
ITS-RezExchange
JTW Informhotel++
KCSYS PMS
Keystone Hotel
KWHotel
Kymboo
Leonardo
Little Hotelier
LMS (Agilysys)
LodgeGate
Lodging System
Lodgit Desk
Luopan Qtels
Maestro PMS
ManCloud
Master Camping
MasterYield
MastriPMS
Maxial
Maxxton (Newyse)
Medaillon PMS (Sulcus Solutions)
Medialog
Mews Commander
micHotel
Micro Gestion Software (MGWRES)
MicrowinPMS
Millennium Soft
Mini Hotel
MisterBooking
MONOLITH
MotelMate
MyCloud
MyFidelio.net
myHMS by AutoClerk
MyVR
Newbook
NewHotel++
Newsoft (FROMAS)
NewWay
Nitesoft
Noetic
Noray
Novohit
NS Hoteles
Oasis Hospitality Software
Occupancy Plus
OfiHotel (Ofimatica)
OnaSystem
OpenHotelier (RoomAllot)
Opera Light
Opera PMS
Optima
ORCA Hospitality Suite
Orchestra Hôtel
Oscar Enterprise
Otello
Palladium Hotel Group (MR)
PANhospitality
PANstrat Solutions
Passepartout Welcome
PazosPMS
Pelican Hotel Solutions
Penthotel++
Piccotello
Power Pro Solutions
Preno
Pricematch SAS
Prologic First
Prologic First WISH.net
Protel PMS++
Proxenos PMS (LogiSoft)
Pyxis
QuoHotel
r360
RDPWin
Rebnis Jupiter
REI Master
Res:Harmonics
Resbook
ResClick
Reservation Master / Le Gérant
Resort Manager (Little Fish)
Resort Suite
RezBook/RubberTree
RezEasy
RezExpert
rGuest Stay (Agilysys)
Rhapsody
RMS Hospitality
Roomatik
RoomBoss
Roomer
RoomKey PMS
roomMaster
RoomRaccoon
RoomRanger
Roomsy
RoomTracker (Fusion Software)
Roonsoft
Ruta
Satin
Semper
Seven Stars
Seven Suite
Shalom PMS
SIHOT
Sirvoy Reservation System
SisHotel.Net
Skill Suite
SkyTouch Hotel OS
Skyware Systems++
SmartFinder
SmartFX
SmartShare (ResortShare)
Smile PMS
Snowrez
SoftConcept
SoftHotel++
Softinn
Solace
Soulsuite (Gruphotel)
SPI Timeshare Software
Springer-Miller Systems (SMS\|Host)
Standard ERP (Hansaworld)
Starfleet
Starlight PMS
StayNTouch
Streamline VRS
Suite PMS (Innovaciones Informáticas)
Suitech
Sulcus Spain
SWITCH.CM
TAO
Tecsoft++
Tesipro++
Thais-Soft
The Booking Factory
Theova/Hotelware++
TimeShareWare
Timon Hotel
TK System
TMRW System
Topsys
TSS Rhea
Unicamp
uProperty
VEGA
Verial Hotel PMS
VHP
VIPS (Freetime Hospitality)
VisBook
Visual HOTIX
Visual Matrix
Visual One (Agilysys)
VRI Americas
WavePM
WebRezPro++
WebroomsPMS
Wedasys
Welcome Anywhere
Welcome PMS
WellBooked
WinHMS
Winhotel
WINHOTEL.MX
WinksHotel
Wise Webhotel Manager
Wish.net
Xenia
Xn Hotel Systems
Xpert Hotel System
YouRent
Zalion
Zavia ERP
Zeus Tecnologia
ZimmerSoftware
* * *
### Aumente a sua conectividade!
Veja todas as nossas integrações e descubra um mundo de parcerias desenhadas para melhorar a performance do seu hotel
#### [Outras integrações](https://www.guestcentric.com/pt/gestao-de-canais)
- [en](https://www.guestcentric.com/client-stories "English")
- [pt](https://www.guestcentric.com/pt/historias-de-clientes "Português")
# Client Stories
### Client Stories Get to know the stories of who trusts us
From city center hotspots to multi-property brands, GuestCentric has been working with hotels from around the world since 2008. Each of our clients fills us with pride and these are some of their stories.
* * *
#### Covell Los Angeles
After opening Bar Covell in 2010, Dustin Lancaster saw an opportunity to expand his business to the 5 apartments above the bar and transformed them into a luxury boutique accommodation. Hotel Covell, a retro hideaway ...
[Read More](https://www.guestcentric.com/client-stories-covell-los-angeles)
#### Solar de Las Ánimas
Jose Cuervo, the biggest tequila producers opened this property in the cradle of the most famous Mexican beverage, in the heart of the colourful town of Tequila, the Hotel Solar de Las Ánimas captures the history and tradition of its surroundings, …
[Read More](https://www.guestcentric.com/client-stories-solar-de-las-animas)
* * *
#### Mercer Hotels
Mercer Hoteles is a Spanish luxury hotels chain of unique buildings with privileged locations in historical city centres. The chain aims to preserve the heritage and historical significance of each building where it’s hotels are set, carefully...
[Read more](https://www.guestcentric.com/client-stories-mercer-hoteles)
#### Fletcher Hotels
Fletcher Hotels is a Dutch chain of hotels founded in 1997 by Chris Luken. Luken named the first hotel of the chain after his dog - Fletcher. Nowadays, the chain counts with 99 unique hotels across the Netherlands, including...
[Read more](https://www.guestcentric.com/client-stories-fletcher-hotels)
* * *
#### Small Danish Hotels
In 1981, the innkeepers of Jutland, Denmark decided to join forces to attract more guests to the region. Later on, innkeepers from two other Danish regions joined the cooperative, originally named...
[Read more](https://www.guestcentric.com/client-stories-small-danish-hotels)
#### Memmo Hotels
Memmo stands for memory and reflects the aim of the brand to provide its guests with unforgettable experiences in a unique location. Since the opening...
[Read More](https://www.guestcentric.com/client-stories-memmo-hotels)
* * *
#### Grandhotel Pupp
This iconic five-star hotel - whose history dates back to 1701 - in the heart of Karlovy Vary with its charm and unforgettable atmosphere have enchanted artists, scientists, statesmen and other exceptional guests from among the world’s leading figures for more than three centuries...
[Read More](https://www.guestcentric.com/client-stories-grand-hotel-pupp)
- [en](https://www.guestcentric.com/hotel-central-reservation-system "English")
- [pt](https://www.guestcentric.com/pt/hotel-central-reservation-system "Português")
# Hotel Central Reservation System
## Hotel Central Reservation System
Guestcentric’s Hotel Central Reservation System is a state-of-the-art hotel technology solution that offers unmatched support for managing large-scale reservation needs. Our hotel CRS empowers both large independent hotels and small groups to control and expand their global distribution.
With our advanced central reservation system, you can streamline your operations and take your hotel business to the next level.
#### White Label Global Distribution System
Guestcentric's Hotel Central Reservation System offers a white label Global Distribution System (GDS) that eliminates the middle-man and streamlines your rate loading and negotiation processes. With access to hundreds of global companies and all major consortia.
We deliver this through:
- An Exclusive GW Chain Code
- In-House Global Sales Support
- Comprehensive Negotiated Rates Support
- Corporate & Consortia Targeting
[Learn More](https://www.guestcentric.com/gds-global-distribution-system)
#### Efficient & Flexible Customer Support
At GuestCentric, we prioritize your hotel's business success and work to help you achieve your vision for growth. With powerful hotel technology and dedicated customer support, we maintain a 95% customer satisfaction rate.
Partner with us for:
- Support Cases solved in under 24 hours on Average
- Dedicated Account Management
- Digital Agency Services exclusively designed for Hotels by Hospitality Specialists
- Business reports and consultations
[Request a Demo](https://www.guestcentric.com/request-a-demo)
#### Lower Total Cost of Ownership
GuestCentric's cloud-based Hotel CRS helps reduce your hotel's TCO in multiple ways. Our intelligent synchronization feature eliminates the need for manual data entry across multiple channels, while zero mappings between your Hotel CRS and Booking Engine reduce the chance of overbookings. You can also expect to save hours on updating reservation information. By consolidating all your reservations data in one system, you can lower your TCO with the following benefits:
- Zero mappings between your Hotel CRS and Booking Engine
- Intelligent Synchronization to eliminate manual data entry
- Reduced time spent updating reservation information
- Reduced risk of overbookings
[Request a Demo](https://www.guestcentric.com/request-a-demo)
#### Consolidated Distribution Management Tools
Manage your hotel bookings and distribution channels with ease using GuestCentric's Consolidated Distribution Management Tools. Our comprehensive solution allows you to update rates, availability, and promotions across multiple channels, and even re-import reservations from external channels using a single system.
Key features of our tools include:
- Simplified multi-property rates & availability management tools
- Call Center Reservation System
- Reserve rooms - exclusively for direct bookers
- Update rates & availability and impose restrictions across all channels
- Re-import channel reservations data with ease
- Manage inquiries, hotel bookings, and cancellations efficiently
[Request a Demo](https://www.guestcentric.com/request-a-demo)
#### Agile & Scalable Reservations Interface
Guestcentric's cloud-based Central Reservation System provides unparalleled agility, scalability, security, and support for managing rates, availability, and reservations. With Guestcentric's CRS, your hotel can benefit from:
- Open API - Enable smarter rates, availability, inventory, and reservations connectivity between your PMS & CRS
- AWS Hosting - A move away from Legacy systems + improved performance, reliability, and scalability
- Total Security - PCI + GDPR Compliance
[Request a Demo](https://www.guestcentric.com/request-a-demo)
#### Partner Integrations Marketplace
Discover a world of seamless integration possibilities with GuestCentric's Hotel CRS Partner Integrations Marketplace. Our cloud-based CRS is tightly integrated with the world's top channel managers, OTAs, wholesalers, and revenue management systems, among other hotel technology providers. With GuestCentric, you can easily expand your distribution network and gain access to global markets, all while enjoying superior agility, scalability, and security.
- Channel Manager Integrations - including Siteminder and D-Edge
- Revenue Management Integrations - Including Duetto & IDeaS
- PMS Integrations - including Opera and Skytouch
- OTA Integrations - including Booking and Expedia etc
- Wholesaler Integrations - Including GTA and HotelBeds
- MetaSearch Integrations - including Google and TripAdvisor
- Social Marketing Networks/Accounts - including Duetto, Nor1, Instagram
[Learn More](https://www.guestcentric.com/channel-management)
#### CRM Tools - Guest Personalisation & Loyalty
Discover how to personalize experiences for your hotel guests and boost their loyalty with GuestCentric's CRM tools. Our Hotel CRS is the ONLY one in the industry that allows you to seamlessly view guest behaviors and implement smarter communication strategies for more direct sales. With our CRM tools, you can:
- Build epeat Client Promotions - you can easily build on the go with just a few clicks
- Use Automatic Email Templates - pre-stay information and vouchers
[Request a Demo](https://www.guestcentric.com/request-a-demo)
#### Website + Booking Engine Integrated
Our cloud-based CRS streamlines your reservations and content management under one interface, so you can effectively manage guests throughout their entire journey, from search to booking. With a white-label booking engine and website integration, you'll have everything you need to efficiently manage your hotel's online presence.
[Request a Demo](https://www.guestcentric.com/request-a-demo)
- [en](https://www.guestcentric.com/ben-thomas "English")
- [pt](https://www.guestcentric.com/pt/ben-thomas "Português")
# Ben Thomas
#### Interview of the Month
en _Chief Commercial Officer_
_Penta Hotels_ Thomas
Pent-up travel demand is here, and hotel bookings have exceeded 2019 values for the first time since April 2020. But as the appetite for revenge travel rapidly increases on a global scale and consumers grow more demanding for the experiences they have been denied since the start of the pandemic, it’s vital that hotels have the necessary skills and digital strategies in place to capture the demand. As Hoteliers shift focus toward upskilling the workforce to leverage the demand in the upturn, we catch up with Ben Thomas, Chief Commercial Officer at Penta Hotels to get his take on what hotels should do to support their teams and optimize the guest’s online journey and experiences.
* * *
### June 2021 will be our strongest month since February 2020 in terms of revenue.
**For the first time since the pandemic became a global crisis in March 2020, hotel bookings worldwide exceeded 2019 levels in May 2021. Are you seeing this in your hotel?**
In May 2021, we saw our hotel bookings steadily increase towards pre-pandemic levels. June 2021 will be our strongest month since February 2020 in terms of revenue, and we continue to see growth in bookings for July and August, exceeding the booking pace of previous months.
Although May yielded a significant uptick in leisure bookings and stays over the weekends and bank holidays, weekdays were slower due to low levels of business travel. While leisure travel will continue over the summer, we hope that vaccination continues to ramp up and that we will see business travel pick up in September 2021.
Reopening the transatlantic corridor will be critical to underpin business travel and sustain it going forward. Leisure travel will see us through the summer months, but we really need business travel to resume so that the economy as a whole can recover.
**As international travel demand grows and hotel bookings exceed pre-pandemic levels, what should hotels be thinking about in terms of upskilling their workforce?**
Upskilling the workforce is absolutely essential during this time. Historically our industry has faced skill shortages worldwide, and even more so now as hotels recover from the economic fallout of 2020.
Although occupancy levels are steadily recovering, they remain lower than pre-pandemic levels. Pricing has also changed significantly, which means consumers are spoilt for choice when it comes to booking a hotel. Furthermore, the events of 2020 have also made consumers more demanding, which means every step of the customer experience needs to be optimized, from pre-booking to check-out and beyond.
All of this adds additional pressure to the workforce. Therefore, it is vital for our hotels to ensure we have the right skills in place to meet the demands.
* * *
* * *
**What have been your priorities to ensure your hotels are fit to capture the pent-up demand?**
We took the opportunity of the downturn to really think about who we are as a brand and whether we would be fit for purpose in a post-pandemic world. Over the past eight months, we closely analyzed new customers to target and how we could reach them, identifying short-term digital buying behaviours and the rise of younger travelers.
Given the ongoing market uncertainty, we saw booking pace decrease drastically from 28 days to just 5 days or less. With mobile bookings on the rise, one of our first steps was to deploy a new mobile first website. From there, we identified where prospective guests were searching for us online, and implemented steps to increase visibility in these channels. All of our efforts have holistically focused on funneling the customer journey from search to transaction.
From a commercial perspective, the bottom line is that until travel and hotels fully reopen, we need to think about how to continue attracting guests and meeting their demands so that they return in the future.
**In what ways has your hotel revamped your digital marketing strategy to reach and engage the influx of younger and more demanding travelers?**
Rather than go to market with a cheap deal, our focus has really been to tell stories about our destinations. The local market is still critical for us in the short-term, so we communicate in a way that inspires guests to dream about exploring homesoil.
We changed our communication with the younger audience in mind, speaking in a more aspirational language through blogs that promote the destination and experiences on offer. We also deliver more experience-lead packages that cater to a younger crowd, with live music involved. We’ve live-streamed numerous concerts and created a playlist which has really engaged this audience.
Managing operational costs without compromising service is also a strong priority for us. With dining, for example, we’ve partnered with food delivery services such as Uber Eats to continue delivering dining experiences while maintaining the payroll cost. For us, it’s crucial to continue reinventing ways to deliver the best experiences to guests during these times.
* * *
#### The local market is still critical for us in the short-term, so we communicate in a way that inspires guests to dream about exploring homesoil.
### Ultimately, we continuously look for ways to protect the customer while still delivering a great experience.
**Although travel demand is here, prevailing uncertainty and changing restrictions continue to disrupt consumer confidence and travel. How do you create a viable marketing strategy to increase consumer confidence and also keep your teams motivated during these times?**
Ultimately, we continuously look for ways to protect the customer while still delivering a great experience.
From a commercial perspective, total flexibility is still critical in terms of cancellations and moving bookings to future dates. Therefore, we maintain a policy that allows flexible movement of bookings which extends to small meetings, groups, and events. Given the stringent Covid-19 testing requirements in various destinations, we have also partnered with labs to provide onsite service to guests in selected properties.
Focusing on the mental health and wellbeing of our employees is essential during these times. For Sales teams in particular, watching all the business you have worked so hard to build disintegrate over the course of 18 months is extremely challenging.
To manage this, we currently set smaller goals and celebrate the achievements along the way. At our worst, when our business reached the lowest revenue levels imaginable, we celebrated 15% occupancy. Despite the ongoing barriers and disruptions, we really strive to promote resilience by staying upbeat and strengthening the morale of our teams.
In the short term, we must continue to look for ways to also overcome these restrictions until vaccination reaches the necessary levels for destinations to fully reopen. I also believe it’s important to remember that travel will resume with a vengeance when that day comes.
For me, this reminder presented itself when I recently visited London for a leisure weekend. For the first time in 18 months, I saw packed restaurants and bars again. As is the case in the US, it was almost as though life had returned to normal, and everyone was buzzing from this feeling. Because it was my first leisure break in a long time, price was less of an issue. I returned poorer and heavier, but happier.
* * *
##### Join the Hotelier Pulse
###### Take this Month's Survey [Here](https://www.guestcentric.com/hotel-pulse-survey).
- [en](https://www.guestcentric.com/pms-integrations "English")
- [pt](https://www.guestcentric.com/pt/integracoes-com-pms "Português")
# PMS Integrations
## PMS Integrations
* * *
3RPMS
5stelle
Abode Booking
ABS Hotel Management System
ACI Hotel
acomos
Admintour
Agilysys++
Aida.X
Airyrooms
Alacer
Alexandros
AM Hotel
AmonRa Software
AMS (Go Native)
Angelfish Cloud
apaleo
Apex PMS
aqHolder
Arhon
ARION
Armitage Technologies
Arpón PMS
ASI Frontdesk
Astro Hotel
Athena
ATRIO
Avalon (Antfor)
Avirato
Avon Data
Avvio
Axis Property Manager (Exnelo)
Baylakes ++
bbnet
BedLoop
BEMATECH CMNet Hotal Full++
Benson
BIRD by ENGISOFT
BOCS Hotel Management System
Bookegluu
BookingCenter
BookNowHotel
BookXprss
Brilliant
BrilliantEz Solutions
Cakrasoft Hotel Suite
Callista
Calypso System
Cambridge
Casablanca
Cenium Hospitality
Cerberu
ChartsBeds
Check-in Informatica
CHLOË
Ciirus
Citadel desk
Clarity Hotel Manager
Clock PMS
Cloud IPMS
Cloud-hotel
CloudHMS
CloudHotelier
CloudPM
CMS GuestCentrix
Comanche
CompuSoft
CM Net
Concierge
Counter
Cover PMS
CQR HOTEL
CTM Hotel
Desbravador
Deversor
Ease
Easy InnKeeping
Easy-Rez
EASYFO
EHORS
Elektra
Elina PMS
Emerald Hotel System
EPH & R
Epitome (HIS)
EVOTEL
ezCloudhotel (ezCloud)
eZee Frontdesk
ezFolio (ezCloud)
EzyRez
Family Hotel
Fidelio Suite8
Fiesta HMS
Filox
fnsHotelDesk
Front2Go
Frontdesk Anywhere
G-Hotel
Galaxy Hotels
GASTROdat
Gearco CPMS
GENiUS iHotel
GHM GESTHOTEL
GHPMS
GiHoTech
Global Luxury Suites
Glovia Smart Hotel
GoldenUp
Green Hotel
GsHotel
GUEST Hotel Software
Guesthouse Manager
GuestPoint
GuestTracker
Guesty
HART-PMS
Heraton
HESTIA
hetras
High Level Software
HiRUM
Horizontel (Horizontes Informatica)
Hospitality Solutions
Host++
HostelOffice (Dormproject/alixon)
Hostify
HOTEC++
Hotel 81
Hotel Expert
Hotel Link Solutions
Hotel Perfect
HOTELCUBE
Hotelerum
Hotelgest
Hotelier
Hoteliga
Hotelinco/Fidelity by MAIS
Hotelist
Hotellinx Systems Ltd
HotelManager
Hotelogix
HOTELOplus
HotelPartner YM
HotelTime
Hotelware Theova++
Hotline Frontoffice
Hotsoft
HQBeds
HS/3 Hotelsoftware
Hyatt
Ibelsa.rooms
iBooking Reservas Inteligentes
ICSolutions++
ICG FrontHotel
IDB
IDPMS
IDS Next
IFCA HMS
iHotel @ TicTec
iHotelligence
In1 Solutions
Indra
Infor HMS
Infortur
InHotel
Inn Style
Innovguest++
Innfinity
INNkeeper
Innkey
Innsist
Innstant B2S
InnVision
Inovguest Wareguest
Insoft
InspiredHMS
Intelio
Intellotel
Inntender++
IQWare
iSustav
ITS-RezExchange
JTW Informhotel++
KCSYS PMS
Keystone Hotel
KWHotel
Kymboo
Leonardo
Little Hotelier
LMS (Agilysys)
LodgeGate
Lodging System
Lodgit Desk
Luopan Qtels
Maestro PMS
ManCloud
Master Camping
MasterYield
MastriPMS
Maxial
Maxxton (Newyse)
Medaillon PMS (Sulcus Solutions)
Medialog
Mews Commander
micHotel
Micro Gestion Software (MGWRES)
MicrowinPMS
Millennium Soft
Mini Hotel
MisterBooking
MONOLITH
MotelMate
MyCloud
MyFidelio.net
myHMS by AutoClerk
MyVR
Newbook
NewHotel++
Newsoft (FROMAS)
NewWay
Nitesoft
Noetic
Noray
Novohit
NS Hoteles
Oasis Hospitality Software
Occupancy Plus
OfiHotel (Ofimatica)
OnaSystem
OpenHotelier (RoomAllot)
Opera Light
Opera PMS
Optima
ORCA Hospitality Suite
Orchestra Hôtel
Oscar Enterprise
Otello
Palladium Hotel Group (MR)
PANhospitality
PANstrat Solutions
Passepartout Welcome
PazosPMS
Pelican Hotel Solutions
Penthotel++
Piccotello
Power Pro Solutions
Preno
Pricematch SAS
Prologic First
Prologic First WISH.net
Protel PMS++
Proxenos PMS (LogiSoft)
Pyxis
QuoHotel
r360
RDPWin
Rebnis Jupiter
REI Master
Res:Harmonics
Resbook
ResClick
Reservation Master / Le Gérant
Resort Manager (Little Fish)
Resort Suite
RezBook/RubberTree
RezEasy
RezExpert
rGuest Stay (Agilysys)
Rhapsody
RMS Hospitality
Roomatik
RoomBoss
Roomer
RoomKey PMS
roomMaster
RoomRaccoon
RoomRanger
Roomsy
RoomTracker (Fusion Software)
Roonsoft
Ruta
Satin
Semper
Seven Stars
Seven Suite
Shalom PMS
SIHOT
Sirvoy Reservation System
SisHotel.Net
Skill Suite
SkyTouch Hotel OS
Skyware Systems++
SmartFinder
SmartFX
SmartShare (ResortShare)
Smile PMS
Snowrez
SoftConcept
SoftHotel++
Softinn
Solace
Soulsuite (Gruphotel)
SPI Timeshare Software
Springer-Miller Systems (SMS\|Host)
Standard ERP (Hansaworld)
Starfleet
Starlight PMS
StayNTouch
Streamline VRS
Suite PMS (Innovaciones Informáticas)
Suitech
Sulcus Spain
SWITCH.CM
TAO
Tecsoft++
Tesipro++
Thais-Soft
The Booking Factory
Theova/Hotelware++
TimeShareWare
Timon Hotel
TK System
TMRW System
Topsys
TSS Rhea
Unicamp
uProperty
VEGA
Verial Hotel PMS
VHP
VIPS (Freetime Hospitality)
VisBook
Visual HOTIX
Visual Matrix
Visual One (Agilysys)
VRI Americas
WavePM
WebRezPro++
WebroomsPMS
Wedasys
Welcome Anywhere
Welcome PMS
WellBooked
WinHMS
Winhotel
WINHOTEL.MX
WinksHotel
Wise Webhotel Manager
Wish.net
Xenia
Xn Hotel Systems
Xpert Hotel System
YouRent
Zalion
Zavia ERP
Zeus Tecnologia
ZimmerSoftware
WinTouch
* * *
### Boost Connectivity!
Dive into our rich ecosystem and discover a world of additional integrations designed to help business performance
#### [Other Integrations](https://www.guestcentric.com/channel-management)
- [en](https://www.guestcentric.com/request-a-demo "English")
- [pt](https://www.guestcentric.com/pt/solicite-uma-demo "Português")
# Request a demo
## Ready to be amazed? Request a demo
Get a personalized demo with one of our Account Managers to understand why 95% of our clients would recommend us!
We are going to:
• Understand your hotel business needs and the issues you want to solve
• Explain how to solve your issues with a product walkthrough in a one-on-one conversation with you
• Determine the best plan for your hotel
Please fill out the form on this page, and we will call you within 1 business day.
* * *
First
Name
Last Name
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Property / Company
Name
Job RoleProperty Manager / OwnerGeneral ManagerAssistant Hotel ManagerSales / Marketing DirectorSales / Marketing ManagerFront Office ManagerRevenue ManagerHotel ReceptionistConsultant / AdviserOther
Website· Optional
Property TypeProperty TypeHotelHotel groupInn, B&BMotel, HostelResortVacation RentalMarketing agencySpecialized OTATechnology partnerOther
Message· Optional
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- [en](https://www.guestcentric.com/hotel-booking-engine "English")
- [pt](https://www.guestcentric.com/pt/motor-de-reservas-para-hoteis "Português")
# Motor de Reservas
* * *
## O seu mundo está a mudar
Uma nova era em que as reservas directas são a principal fonte de receitas do seu hotel.
* * *
#### Todos os cliques levam a reservas
Com a experiência unificada da GuestCentric, o seu website e motor de reservas funcionam como um só, o que permite aos seus hóspedes pesquisar e reservar facilmente com apenas um clique e sem terem que sair do seu website.
**Intuitivo.**
#### O caminho mais rápido para o lucro.
Assim que os visitantes se apaixonam pelo seu website, o nosso inovador calendário de tarifas e disponibilidade permite-lhes identificar as ofertas mais atrativas num piscar de olhos, em qualquer dispositivo. E pode receber pagamentos de forma segura com dezenas de métodos de pagamento, totalmente automatizados.
**Eficaz.**
#### Uma experiência de compra exclusiva.
A nossa suite de ferramentas de activação de compra personalizáveis proporciona uma impressionante experiência de compra, que aumenta as taxas de conversão. A nossa criativa ferramenta de criação de pacotes e promoções permite que aumente as vendas diretas e responda rapidamente às mudanças nas exigências do mercado.
**Ágil.**
#### Controlo manual completo ou totalmente integrado.
A GuestCentric oferece controlo total da disponibilidade diária, tarifas e inventário (IRA), permitindo que os hoteleiros respondam rapidamente às mudanças nas exigências e condições de mercado. No entanto, se já definiu a fonte dos dados ARI no seu sistema de gestão de propriedade, sistema central de reservas ou gestor de canais, o nosso fantástico sistema de reservas é integrado com todos os líderes de PMS, CRS e Channel Managers.
**Surpreendentemente portátil.**
#### Obtenha reservas de todos os lugares.
Canais de meta-search como Google, TripAdvisor e Trivago estendem imensamente o alcance do nosso motor de reservas portátil. Além disso, a nossa exclusiva ferramenta click-to-book permite que venda os seus quartos não só em redes sociais como Facebook e Twitter, mas também diretamente por e-mail e newsletters.
* * *
#### Maximize a sua receita direta.
[Saiba como](https://www.guestcentric.com/pt/solicite-uma-demo)
* * *
#### Cadeias hoteleiras e grupos.
Todas as reservas numa só plataforma.
[Saiba mais](https://www.guestcentric.com/pt/cadeias-hoteleiras)
#### Expanda o seu negócio.
Conectividade exclusiva de GDS + representação.
[Saiba mais](https://www.guestcentric.com/pt/gds)
[en](https://www.guestcentric.com/hotel-central-reservation-system "English")
- [pt](https://www.guestcentric.com/pt/hotel-central-reservation-system "Português")
# Sistema Central de Reservas
## Central de Reservas de Hotéis
O Hotel Central Reservation System da Guestcentric é uma solução de tecnologia hoteleira de última geração que oferece suporte inigualável para a gestão de necessidades de reserva em larga escala. O nosso CRS para hotéis permite que grandes hotéis independentes e pequenos grupos controlem e expandam a sua distribuição global.
Com o nosso avançado sistema central de reservas, você pode agilizar as suas operações e levar o seu negócio hoteleiro para o próximo nível.
#### Código próprio de GDS
O Sistema Central de Reservas de Hotéis (CRS) da Guestcentric oferece um Sistema de Distribuição Global (GDS) próprio que elimina intermediários e agiliza seus processos de carregamento e negociação de tarifas. Com acesso a centenas de agencias globais e a todos os grandes consórcios.
Somos capazes de o fazer porque temos:
- O código exclusivo de cadeia GW
- Suporte interno de vendas globais
- Suporte para taxas negociadas
- Segmentação Corporate e Consortia
[Saiba Mais](https://www.guestcentric.com/pt/gds-sistema-de-distribucao-global)
#### Suporte Eficiente e Flexível
Na GuestCentric, damos prioridade ao sucesso empresarial do seu hotel e trabalhamos para o ajudar a alcançar a sua visão de crescimento. Com tecnologia hoteleira poderosa e suporte dedicado ao cliente, mantemos uma taxa de satisfação de cliente acima de 95%.
Faça parceria conosco para ter:
- Casos de suporte resolvidos em média em menos de 24 horas
- Gestão de conta dedicado
- Serviços de [LAB](https://www.guestcentric.com/pt/lab) projetados exclusivamente para hotéis por especialistas
- Relatórios de negócios e ajuda
[Solicite uma Demo](https://www.guestcentric.com/pt/solicite-uma-demo)
#### Baixe o custo operacional
O CRS Guestcentric ajuda a reduzir o TCO (Total Cost of Ownership) do seu hotel de várias maneiras. A funcionalidade de sincronização inteligente elimina a necessidade de entrada manual de dados em vários canais, enquanto nenhum mapeamento entre seu CRS e o motor de reserva reduz as hipoteses de overbookings.Também irá economizar horas na atualização das informações de reserva. Ao consolidar todos os seus dados de reservas num único sistema, irá reduzir seu TCO com os seguintes benefícios:
- Zero mapeamentos entre o seu Hotel CRS e o Booking Engine
- Sincronização inteligente para eliminar a entrada manual de dados
- Redução drástica de tempo para atualizar informações de reserva
- Risco reduzido de overbooking
[Solicite uma Demo](https://www.guestcentric.com/pt/solicite-uma-demo)
#### Ferramentas de Gestão de Distribuição Centralizadas
Faça a gestão das reservas do seu hotel e canais de distribuição com facilidade usando as Ferramentas de Gestão de Distribuição Centralizadas da Guestcentric. Nossa solução abrangente permite atualizar tarifas, disponibilidade e promoções em vários canais e até mesmo reimportar reservas de canais externos usando um único sistema.
As principais funcionalidade da nossa plataforma incluem:
- Tarifas simplificadas para várias propriedades e ferramentas de gestão de disponibilidade
- Sistema de Reservas de Call Center
- Reservar quartos - exclusivamente para reservas directas
- Actualizar tarifas e disponibilidade e impor restrições em todos os canais
- Reimportar dados de reservas de canais com facilidade
- Gerir consultas, reservas de hotéis e cancelamentos com eficiência
[Solicite uma Demo](https://www.guestcentric.com/pt/solicite-uma-demo)
#### Interface de Reservas Ágil e Escalável
O Sistema Central de Reservas (CRS) da GuestCentric oferece agilidade, escalabilidade, segurança e suporte incomparáveis para a gestão de tarifas, disponibilidade e reservas. Com o CRS da GuestCentric, o seu hotel pode beneficiar de:
- Open API - Use taxas mais inteligentes, disponibilidade, inventário e conectividade de reservas entre seu PMS e CRS
- Hospedagem AWS - Sesempenho, confiabilidade e escalabilidade aprimorados
- Segurança Total - Conformidade com PCI e GDPR
[Solicite uma Demo](https://www.guestcentric.com/pt/solicite-uma-demo)
#### Partner Integrations Marketplace
Descubra um mundo de possibilidades de integração perfeitas com o Hotel CRS Partner Integrations Marketplace da GuestCentric. O nosso CRS está totalmente integrado aos principais gestores de canais, OTAs, Wholesalers e Revenue Management Systems (RMS) do mundo. Com a GuestCentric, pode expandir facilmente sua rede de distribuição e obter acesso a mercados globais, ao mesmo tempo que desfruta de agilidade, escalabilidade e segurança superiores.
- Integrações do Channel Manager - incluindo Siteminder e D-Edge
- Integrações de RMS - incluindo Duetto e IDeaS
- Integrações PMS - incluindo Opera e Skytouch
- Integrações OTA - incluindo Booking e Expedia
- Integrações com Wholesalers - incluindo GTA e HotelBeds
- Integrações MetaSearch - incluindo Google e TripAdvisor
- Redes/contas de marketing digital - incluindo Duetto, Nor1, Instagram
[Saiba mais](https://www.guestcentric.com/pt/gestao-de-canais)
#### Ferramentas CRM - Personalização & Loyalty
Descubra como personalizar experiências para os hóspedes do seu hotel e aumentar a sua fidelidade com as ferramentas de CRM da GuestCentric. Nosso CRS de hotel é o ÚNICO no setor que permite visualizar perfeitamente o comportamento dos hóspedes e implementar estratégias de comunicação mais inteligentes para mais vendas directas. Com nossas ferramentas de CRM, você pode:
- Criar promoções para clientes - pode criar facilmente em qualquer lugar com apenas alguns cliques
- Usar modelos de e-mail automáticos - informações pré-estadia e vouchers
[Solicite uma Demo](https://www.guestcentric.com/pt/solicite-uma-demo)
#### Site + motor de reservas integrados
Além de consolidar as reservas do seu hotel com um CRS na cloud, oferecemos um motor de reservas de marca branca e integração com o site. Com as suas reservas e ferramentas de gestão de conteúdo num único interface, pode gerir os seus hóspedes com mais eficiência em todas as fases da jornada do comprador, da pesquisa à transacção.
[Solicite uma demo](https://www.guestcentric.com/pt/solicite-uma-demo)
[en](https://www.guestcentric.com/hotel-gdpr.html "English")
- [pt](https://www.guestcentric.com/pt/hotel-gdpr.html "Português")
# Privacy and Data Policy
**Privacy and Personal Data Policy - applicable to Users of this Hospitality Business when making a reservation**
**Data Controller (we):** The Hospitality Business which will provide to you, the user, the requested service. Our identification and contact details are available on the website you used to make your reservation / to pose your questions to us. They will also appear on our invoice which we'll send to you.
**Data Compliance Officer:** Not applicable to Data Controllers' activities.
**User**: You, who filled-in the reservation form or any other documentation related to it.
**Purpose:** The purpose of processing the data provided through this form is to manage the reservations made by you, user and/or to answer to the questions / requests you posed.
**Legal basis:**
\- Either the need to perform our contract with you, user / the need to take steps at your request prior to entering into a contract.
\- Or the consent of you, the user, by ticking in the box of acceptance of the Terms and Conditions of which this Privacy and Personal Data Policy is an integral part.
**Duration:** We will store the data provided by you, the user, during the time necessary for the management of the reservation you made, as well as of the accommodation services you requested. Once the management is finished, your data will be kept for six (6) months. If you consent to receive marketing and/or commercial information, your data will be stored until you revoke your consent.
**Processor:** We engage our partner Guestcentric Group ( [www.guestcentric.com](https://www.guestcentric.com/) ) for carrying out the reservations engine of our business. Guestcentric acts under our authority and we have signed a contract with Guestcentric Group for the provision of their services. We have instructed Guestcentric Group in written as per how the processing should be done.
**Data subjects different from the users:** Where you, user, provide us with personal data pertaining to a different data subject from yourself, you are responsible for such acts as well as for obtaining the respective consent of such data subjects for the provisioning of their data.
**Transfer of Data:** We shall not transfer personal data to a third country outside the EEA (European Economic Area).
**Data Subject Rights:** Data Subjects can exercise their rights of access, rectification, cancellation and opposition by sending an email or through the postal service to the contact details on our reservation website and on our invoices.
**Supervisory Authority:** If a data subject considers their rights affected, they can also appeal to the competent supervisory authority of the Member State concerned. More info at: [https://ec.europa.eu/info/law/law-topic/data-protection/data-protection-eu\_en](https://ec.europa.eu/info/law/law-topic/data-protection/data-protection-eu_en)
- [en](https://www.guestcentric.com/testimonial-orion-varkert "English")
- [pt](https://www.guestcentric.com/pt/ "Português")
# Testimonial Orion Várkert
#### Success Stories
otel Orion _with Kalman_
_Kintli_ Várkert
* * *
## **Hotel Orion Várkert is the first privately owned and operated hotel in Budapest. Surrounded by medieval houses, it has been redecorated and refurbished several times over the years.**
## **The Hotel Orion Várkert has a unique location on the Buda side of the town in the district I. Traditional thermal baths, well-known monuments – the Citadel, the Castle District with small restaurants and shops in medieval buildings, the Royal Castle, Mattias Church, Fisherman’s Bastion are all nearby, most of them within walking distance.**
* * *
**Prior to partnering with Guestcentric, how did you feel about your previous Hotel Website and booking engine?**
With our initial website provider, the web design service was too rigid and not very flexible. We were obligated to have our homepage set up and designed by them, but they were very strict on design, fonts, and colors. Because we did not have much influence over our own homepage and website, we decided to end the contract and move to different providers for our website and booking engine.
But this too had some pitfalls, namely that the provider discontinued their service in September 2020, and also did not deliver on deploying the Hungarian language on our website. It was at this point that we were contacted by the Guestcentric team.
* * *
**What influenced your decision to partner with Guestcentric?**
Orion Varkert is the first Hungarian hotel, so it was critical for us to have the Hungarian language option available on our website. Our previous provider promised this, but ultimately did not deliver. When we engaged with Guestcentric, the team told us: 'As the first Hungarian hotel, you should have a Hungarian website.' This was a very attractive offer for us, and a key factor in our decision-making process.
In Hungary, some hotel chains have their own design and homepages which look better than independents. Although we briefly considered joining a small chain for this reason, we ultimately chose Guestcentric as we felt the integrated website and booking engine solution was a better fit for our hotel.
* * *
#### When we engaged with Guestcentric, the team told us: 'As the first Hungarian hotel, you should have a Hungarian website.' This was a very attractive offer for us, and a key factor in our decision-making process.
* * *
**How has Guestcentric's Integrated Website & Booking Engine Solution improved the daily operations of your hotel?**
Guestcentric’s integrated website and booking engine platform are not only easy to use, but we also have continuous help and support from Guestcentric’s team - from the setup of the website to setting rates on our booking engine. We especially appreciate the online training sessions where we have the opportunity to learn best practices and how to make the best use of Guestcentric’s integrated website and booking engine platform.
**How Likely are you to Recommend Guestcentric’s Customer Service and Product to your peers in the industry and why?**
I am highly satisfied with Guestcentric’s customer support, and the live chat continues to be extremely valuable for our business. However, I would like to give a special mention to Marta Pinheiro from the customer support team. She is always super hands-on with any queries we may have. After learning what we were trying to achieve on our hotel website, she set up a Google Meet on the spot to help me through the process. Every time we have a doubt or small issue, she is there to help. We have nothing but good experiences with her and Guestcentric’s customer support team.
* * *
#### I am highly satisfied with Guestcentric’s customer support, and the live chat continues to be extremely valuable for our business.
### We are the first Hungarian hotel, and thanks to Guestcentric, our hotel website speaks Hungarian.
**What is your favorite feature from Guestcentric’s Integrated Website & Booking Engine Solution?**
We are the first Hungarian hotel, and thanks to Guestcentric, our hotel website speaks Hungarian, in addition to two more languages. We are excited to see that Czech and Norwegian are in the pipeline for the platform. Overall, we are very happy with Guestcentric’s continuous development.
* * *
###### Become our next success story. [Request a Demo.](https://www.guestcentric.com/request-a-demo)
- [en](https://www.guestcentric.com/channel-integrations "English")
- [pt](https://www.guestcentric.com/pt/integracoes-de-canais "Português")
# Channel Integrations
## Channel Integrations
* * *
Abreu Online
Accommodation Guru
Acomodeo
Adventures Group
Agoda
AIC Travel Group
Airbnb
Alba Travel
Altura Destination Services
Amsterdam30
Andalucia Autentica
AsiaYo
ATEL Hotels
Atrapalo
aura.travel
AustraliaBedBank
AzoresGetaways
Barcelo Viajes
BestDay
Bico
Bidroom
Book That Place
BookEasy (VIC’s)
Bookerclub
Booking
Bookit
Bookit.co.nz
BookVisit \| Citybreak \| Nozio
Bridgestreet
British Airways Holidays
CanadaStays
CBS Travel Asia
centraldereservas.com
CentralLondonApartments
Charming Italy
CHECK24
Cheshire Official Tourism Websites
Chic Retreats
Cisalpina Tours
City base Apartments
CityZenBooking
Comair Travel (Kulula.com)
Condor Travel
Cradle Coast Tourism
Crown Tours Maldives
Darmawisata Indonesia
DayBreakHotels
Despegar
Destinia
DidaTravel
Discover Australia
dnata
Dorms
EasyBookings
EasyTravel
EC Travel
ECCO Tours
eLong.com
Emviagem
Epoque Hotels
Esquiades
Estiber
eTourism Holidays
Etstur
Europlayas
Evasion Voyage
Excite Holidays
Expedia
Explore
eXplorer Tech
Ezibed
EzTravel
facebook
Feratel
Feratel Deskline
Fiji Airways Holidays
Fincahotels
Fliggy
Flight Centre Travel Group
followme2africa
Fusion Holidays
Getaroom
Go2Africa
goibibo
Golden Tour
GTA
GuestCentric
GuestLeader
Guestlink
Guestlink NVG
HalalBooking
HanaTour
Hero Travel
HiHostels
Holiday City
Hoojoozat
hooroo
HostelBookers
HostelCulture
HostelsClub
Hostelworld Group
Hotel Bonanza
Hotel Connexions
Hotel Direct
HotelCompany / Alpharooms
Hoteliers.com
HotelOnline
HotelPartner YM
Hotels.com
Hotels.nl
Hotels.tv
HotelsClick
HotelsCombined
HotelshopUK
HotelSpecials
HotelsPro
HotelSwaps
HotelTonight
Hoterip
Hotusa Hotels
Hotwire
HRS
Hutchgo
i-escape
IBC.Travel
icastelli.net
Ignite Travel formerly RewardsCorp
ImperaTours
InfiniteHotel
InnTopia
Intertravel Viaggi
Jet2holidays
Jetstar
JTB Hawaii
Jumbo Tours
Jumia Travel
KeytelHotels
KlikHotel
Kognitiv
Kurzurlaub
Lancashire Official Tourism Websites
Lastminute
LeisureCom
Lido
LimaTours
Logitravel
London30
Love Holidays
Lusanova
Luxury Escapes
Mafengwo
MagicStay
Marsol
Meituan
Merseyside Official Tourism Websites
MG Holiday
Midlands of England Official Tourism Websites
Migoa
Mister Aladin
MisterFly
Mobile/Smartphone Devices
Mr & Mrs Smith
MyBookings
MyHotelBreak
NamuTravel
NeedItNow
Neobookings
North East England Official Tourism Websites
Not1Night
NZBedBank
ODIGEO Connect
Olympia Europe
On the Beach Beds
OneNight
OpenGDS
OpenHotelier (RoomAllot)
Ostrovok
otelz.com
OzAccom
PacificBedBank
Pan Pacific Travel
Panamericana de Viajes DMC
Paraty Hotels
PegiPegi
PetsPyjamas
Portimar
Prestigia
PriceTravel
Qantas
Quantum Reservations
Rakuten
RentalsCombined
Reslogic
Resortime
RestelHotels
Roamfree
Roomex
Roomlia
RootRez
RTS - Realtime Travel Solution
Rusticae
Ryanair Rooms
SafariNow
Sawadee
Scotland Regions Official Tourism Websites
Secret Places
Sembo
Serhs Tourism
Serviced Apartments Worldwide
Shiji Information Technology
SilverDoor
SITU
South African Hotels
South East England Official Tourism Websites
South West England Official Tourism Websites
SpeedyBooker
Splendia
Stash Hotel Rewards
Staylists
Superbreak
Surfholidays
Tablet Hotels
TBOHolidays
TemptingPlaces
The Luxe Nomad
Thomas Cook China
Tiket.com
Time Design
TlTravel
TMS Tours Bali
Tomas
Tourism eXchange Australia
Tourism eXchange Great Britain
Tourism eXchange Indonesia
Tradewinds Tours and Travel
TravelBird
Travelbook
Traveliko
Travelocity
Traveloka
TravelStay
Traveltool/Logitravel
Travelzoo
Trip.com
TripAdvisor
Tripster
Truro TIC
Tujia
Tumlare
Vacatia
VacayHome Connect
VeryChic
VeryLastRoom
Viajes Olympia
Viajes Urbis
VIP Backpackers
Voordeeluitjes
Wales Official Tourism Websites
Wanup
WebBeds - JacTravel / totalstay
Website Travel
Weekendesk
Weekendjeweg
Wel-Travel Australia
Welcome to West Cornwall Centre
Whistler.com
WHL
World 2 Meet
Worldview
Wotif
Xenia International
zanadu
Zuzzu
- [en](https://www.guestcentric.com/hotel-chains1 "English")
- [pt](https://www.guestcentric.com/pt/ "Português")
# Hotel Chains
## Website & Booking Engine Solution for Hotel Groups
* * *
In the dynamic world of online travel, Hotel Groups and Chains face unique challenges in the digital landscape. From ensuring a seamless online booking experience for guests to effectively marketing their diverse properties, hotels often find themselves in need of a powerful and tailored solution. GuestCentric understands these challenges and has crafted a specialized hotel website and booking engine solution designed exclusively for Hotel Groups.
Our platform streamlines the online booking process, making it intuitive and hassle-free for both hoteliers and guests. By choosing GuestCentric, hoteliers and guests alike enjoy a multitude of advantages:
* * *
**Brand Consistency. Unified Experience.**
#### Hotel Group Web Portals for Seamless Bookings
Our custom-designed hotel group portal websites are gateways to enhanced visibility, brand consistency, and increased bookings. Each property is showcased with precision, inviting guests to explore and book effortlessly. Elevate your online presence with our solutions, ensuring your hotels leave a lasting digital impression.
- Tailored Property Showcase: Individual websites highlighting each property's unique offerings and charm."
- Unified Branding: Maintain consistent brand identity, reinforcing your hotel group’s reputation and credibility.
- Streamlined Booking Experience: User-friendly interfaces that encourage swift, secure reservations, enhancing guest satisfaction and boosting revenue.
[Request a demo](https://www.guestcentric.com/request-a-demo)
**Manage Bookings, Delight Guests, Boost Loyalty!**
#### Multi-Property Selling Tools
Our intuitive interface ensures that hotels can manage bookings, track performance, and tweak their marketing and sales strategies to optimize direct business with ease. Hoteliers can effortlessly manage bookings, availability, and rates for multiple properties through a centralized dashboard, streamlining operational efficiency.
- HyperCommerce - Seamlessly manage commercial operations
- Multi-property Booking Engines - Suggest alternative properties in case of unavailability
- Magnetic Rate Plans - Perform bulk operations in just a few clicks – (Open/close sales, Cancellations & Guarantees, Offers, Availabilities etc)
- Direct Boosters - Shopping Activation & Shopping Recovery
[Request a demo](https://www.guestcentric.com/request-a-demo)
**Enhanced Guest Satisfaction. Increased Loyalty. Repeat Bookings**
#### Personalized Guest Experiences
Elevate your customer interactions with our powerful customization tools. Tailor every experience, creating unique connections that resonate with your guests. Empower your business with the ability to engage customers on a personal level, leaving a lasting impression that drives loyalty and growth.
- Click-to-Book
- Custom Booking Engines
- Customized Emails
[Request a demo](https://www.guestcentric.com/request-a-demo)
* * *
## Our Commitment to your Business Success
GuestCentric operates on a simple yet powerful principle. Upon partnering with us, Hotel Groups undergo a streamlined setup process where our experts customize our hotel website and booking engine to align with the unique needs of each property within the group.
Through ongoing support and training, we empower hotel staff to utilize our platform to its fullest potential, maximizing the benefits for both the Hotel Group and its guests.
* * *
## Success Stories from our Hotels
#### Foremost Resorts - USA
[See more](https://www.guestcentric.com/testimonial-foremost-resorts)
#### Torel Boutiques Collection
[See more](https://www.guestcentric.com/testimonial-torel-boutiques)
#### MUZE Hotels - Germany
[See more](https://www.guestcentric.com/testimonial-muze-hotels)
* * *
#### Ready to take Hotel Group's online presence and booking processes to the next level?
Partner with GuestCentric and experience the ease of seamless bookings, the power of data-driven marketing, and the joy of satisfied guests. Contact us now to embark on a journey toward unparalleled success in the hospitality industry.
[Request a demo](https://www.guestcentric.com/request-a-demo)
- [en](https://www.guestcentric.com/request-a-demo-filipa-hyper "English")
- [pt](https://www.guestcentric.com/pt/solicite-uma-demonstracao-filipa-hyper "Português")
# Request a demo - filipa-hyper2
## Request a demo
Get a personalized demo with one of our Account Managers to understand why 95% of our clients would recommend us!
We are going to:
• Understand your hotel business needs and the issues you want to solve
• Explain how to solve your issues with a product walkthrough in a one-on-one conversation with you
• Determine the best plan for your hotel
Please **fill out the form** on this page, and we will call you within **1 business day.**
* * *
First
Name
Last Name
Email
Phone
Property / Company
Name
Job RoleProperty Manager / OwnerGeneral ManagerAssistant Hotel ManagerSales / Marketing DirectorSales / Marketing ManagerFront Office ManagerRevenue ManagerHotel ReceptionistConsultant / AdviserOther
Website· Optional
Property TypeProperty TypeHotelHotel groupInn, B&BMotel, HostelResortVacation RentalMarketing agencySpecialized OTATechnology partnerOther
Message· Optional
CountryCountryAfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntigua & BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaireBosnia & HerzegovinaBotswanaBrazilBritish Indian Ocean TerBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCanary IslandsCape VerdeCayman IslandsCentral African RepublicChadChannel IslandsChileChinaChristmas IslandCocos IslandColombiaComorosCongoCook IslandsCosta RicaCote D'IvoireCroatiaCubaCuracaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerGabonGambiaGeorgiaGermanyGhanaGibraltarGreat BritainGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuineaGuyanaHaitiHawaiiHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiKorea NorthKorea SouthKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacauMacedoniaMadagascarMalaysiaMalawiMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMidway IslandsMoldovaMonacoMongoliaMontserratMoroccoMozambiqueMyanmarNambiaNauruNepalNetherland AntillesNetherlands (Holland, Europe)NevisNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorwayOmanPakistanPalau IslandPalestinePanamaPapua New GuineaParaguayPeruPhilippinesPitcairn IslandPolandPortugalPuerto RicoQatarReunionRomaniaRussiaRwandaSt BarthelemySt EustatiusSt HelenaSt Kitts-NevisSt LuciaSt MaartenSt Pierre & MiquelonSt Vincent & GrenadinesSaipanSamoaSamoa AmericanSan MarinoSao Tome & PrincipeSaudi ArabiaSenegalSeychellesSerbia & MontenegroSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSpainSri LankaSudanSurinameSwazilandSwedenSwitzerlandSyriaTahitiTaiwanTajikistanTanzaniaThailandTogoTokelauTongaTrinidad & TobagoTunisiaTurkeyTurkmenistanTurks & Caicos IsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuelaVietnamVirgin Islands (Brit)Virgin Islands (USA)Wake IslandWallis & Futana IsYemenZaireZambiaZimbabwe
I accept the Terms and
Conditions and the Privacy and Personal Data Policy, which is an integral part
thereof.
I want to receive
information about GuestCentric.
[iframe](https://www.google.com/recaptcha/api2/anchor?ar=1&k=6Ld_oiAUAAAAAFcxRSDFdXcficXtWRWu_Q8jVYix&co=aHR0cHM6Ly93d3cuZ3Vlc3RjZW50cmljLmNvbTo0NDM.&hl=en&v=rW64dpMGAGrjU7JJQr9xxPl8&size=normal&cb=garmylwslnb)
Comments
- [en](https://www.guestcentric.com/about-us "English")
- [pt](https://www.guestcentric.com/pt/sobre-nos "Português")
# About Us
### A unified experience The GuestCentric difference
GuestCentric is a leading provider of cloud-based digital marketing software and services that help extraordinary hoteliers promote their brand, drive direct bookings and connect with customers on all digital platforms. GuestCentric's all-in-one platform provides hotels with the only unified solution for managing their guests’ online journey: award-winning, high impact websites; an integrated, easy-to-use booking engine; social media marketing and publishing tools; a GDS chain code and a channel manager to offer rooms on Amadeus, Booking.com, Expedia, Galileo, Google, Sabre, TripAdvisor and hundreds of other channels.
GuestCentric is a proud provider of solutions that maximize direct bookings to hotel groups and independent hotels from collections such as Design Hotels, Great Hotels of the World, Leading Hotels of the World, Relais & Chateaux, Small Luxury Hotels, and Small Danish Hotels.
Pedro Colaço is the president and CEO of Guestcentric and has been instrumental in revolutionising the hospitality industry since the establishment of the company in October 2006, along with Filipe Manchaz which is currently Guestcentric VP of north america.
* * *
### At GuestCentric, we believe our people are our biggest asset
We have a great team that shares a set of unique values. We make it mandatory to have fun while working. We put customer exhilaration above and beyond anything else.
#### Excellence
We strive for recognizable quality in all our actions, products, and business practices. We set challenging goals and are dedicated to meeting our commitments and achieving our objectives through creative approaches and innovative technology. We embrace change as an essential element of success and market leadership and are resilient to navigate through challenges.
#### Respect
Respect is a cornerstone of the GuestCentric culture. We treat each other, our customers, partners, and competitors with respect and dignity. We strive to create a positive and inspiring work environment by providing all employees with the trust, tools, and support they need to excel. We appreciate and reward the efforts and accomplishments of individuals and teams.
#### Team Spirit
GuestCentric is based on strong teamwork, where all team members can have an immediate impact on the success of the company. We work together to achieve common goals and foster a spirit of personal responsibility and accountability. We believe in the open and constructive communication of ideas, observations, and concerns and promote a collaborative environment.
#### Customer Focus
We value our customers, both internal and external, and strive to create a strong brand by being the best at understanding our customers’ needs through strong partnership and ongoing involvement. We understand that our financial success depends upon earning our customers’ trust.
* * *
### A team focused on innovation
#### Pedro Colaco
President & CEO
#### Filipe Machaz
VP of North America
#### Joao Trindade
VP of Marketing and Product
#### Sergio Serra
Chief Technology Officer
#### Cremilda Saraiva
Director of Finance and Human Resources
#### Filipa Campos
Commercial Director EMEA
#### Rita Machado
VP Hotel Success
* * *
#### Exceed your expectations.
[Get started](https://www.guestcentric.com/request-a-demo)
* * *
- [en](https://www.guestcentric.com/testimonial-vila-foz "English")
- [pt](https://www.guestcentric.com/pt/ "Português")
# Testimonial Vila Foz
#### Success Stories
ila _with Susana_
_Tavares_ Foz
* * *
## Vila Foz Hotel & Spa is a gem in the city of Porto, facing the infinite blue of the Atlantic Ocean. The walls of Casa Palaciana tell centuries-old stories, beautiful and happy memories of other times. Today, together with a new additional building, those walls tell new stories of comfort and welcome, always with the sea on the horizon. Vila Foz also counts with a unique SPA and an authentic restaurant Called Flor de Lis.
* * *
**What influenced your decision to partner with Guestcentric?**
Prior to opening Villa Foz Hotel & Spa, I initially worked with Guestcentric to develop a hotel website for another property. At the time we had a total of four hotel websites, the last of which was delivered by Guestcentric. I could immediately see the difference between Guestcentric and other providers we had previously worked with. This is ultimately why Guestcentric was our first partner of choice when we opened Villa Foz Hotel & Spa in 2019.
* * *
**In your view, what are some of the benefits you have received or expect to receive from using Guestcentric's solutions?**
Guestcentric’s integrated website and booking engine are both intuitive and user-friendly, which is very important for our operations. The fact that Guestcentric has a call center with an efficient response time has also been extremely helpful for us. In my view, these are the strongest value-adds Guestcentric has delivered to our business.
We really value the direct line of communication with Guestcentric’s support team. And I am not talking about the live chat, but the ability to call and speak to a real person who handles a case from start to finish. The response time is extremely efficient, and queries are often resolved either on the spot or within less than 24 hours.
* * *
#### I could immediately see the difference between Guestcentric and other providers we had previously worked with.
* * *
**How has Guestcentric's Integrated Website & Booking Engine Solution improved the daily operations of your hotel?**
One of the main reasons why we chose to partner with Guestcentric is the full integration between the hotel website, booking engine, and channel manager. Having one company provide these three tools has been extremely beneficial for our business. The backoffice of the platform is extremely intuitive too.
* * *
#### One of the main reasons why we chose to partner with Guestcentric is the full integration between the hotel website, booking engine, and channel manager.
### The most important component of our partnership is the extensive support we receive.
**How Likely are you to Recommend Guestcentric’s Customer Service and Product to your peers in the industry and why?**
For the human side of the support and contracting teams, I would highly recommend Guestcentric to my peers in the industry. The most important component of our partnership with Guestcentric is the extensive support we receive.
* * *
###### Become our next success story. [Request a Demo.](https://www.guestcentric.com/request-a-demo)
- [en](https://www.guestcentric.com/global-distribution-system "English")
- [pt](https://www.guestcentric.com/pt/ "Português")
# Global Distribution System
## Global Distribution System
##### [What is a GDS Systems?](https://www.guestcentric.com/global-distribution-system\#systems) [What are the benefits of a Guestcentric's Globa Distribution System for Hotels?](https://www.guestcentric.com/global-distribution-system\#benefits) [What is a good GDS strategy?](https://www.guestcentric.com/global-distribution-system\#gdsstrategy)
[Guestcentric’s global distribution system](https://www.guestcentric.com/gds-global-distribution-system) (GDS) solution is a centralized computerized network that connects travel agencies, online booking platforms, and other travel service providers to a vast database of travel-related products and services, such as flights, hotels, car rentals, and more.
A Global Distribution System enables travel professionals to search, compare, and book these offerings in real time, facilitating reservations and transactions between suppliers and agents worldwide. Global Distribution Systems play a pivotal role in the travel industry by providing a unified platform for information exchange and distribution, making it easier for travel agents to access and offer a wide range of travel options to their clients.
## What are the Benefits of a Guestcentric’s Global Distribution System for Hotels?
Guestcentric’s Global Distribution System solution offers several advantages for hotels, which are as follows:
#### Optimization with Exclusive GW Chain Code
Benefit from our highly connected and trusted and exclusive GW chain code that will make your hotel accessible to a vast portfolio of preferred travel agencies across the globe. Gain all the prestige and visibility of an established hotel brand whilst remaining uniquely independent.
[See more](https://www.guestcentric.com/gds-global-distribution-system)
#### Wider Market Reach
Our GDS solution connects hotels with a vast network of travel agencies and online booking platforms globally, expanding their reach to a broader audience of potential customers.
#### Efficient Distribution
Our GDS streamlines the process of distributing travel services by providing a centralized platform for agents to access and book flights, accommodations, car rentals, and more, reducing the need for multiple separate connections.
#### Real-Time Information
Our GDS solution offers up-to-date information on availability, pricing, and reservations, ensuring that travel agents have accurate and current data when assisting clients.
#### Comparative Shopping
Travel agents can compare different options from various providers, allowing them to offer clients the best-suited options based on their preferences and budget.
#### Dynamic Pricing
Our GDS solution enables travel providers to implement dynamic pricing strategies, adjusting rates based on demand, supply, and market trends, helping optimize revenue.
#### Convenience
Travel agents can efficiently book multiple components of a trip (flights, accommodations, transfers) through a single interface, enhancing convenience and saving time.
#### Consolidated Content
Travel agents can access detailed information about flights, room types, amenities, and other offerings in one place, helping them make informed recommendations to clients.
#### Access to Special Offers
GDS platforms often provide access to exclusive deals, promotions, and packages that can be offered to clients.
#### Support for Business Travel
GDS systems are often used for managing corporate travel bookings, providing comprehensive tools for arranging business trips.
#### Reporting and Analytics
GDS platforms offer reporting and analytics tools, enabling travel providers to track performance, monitor booking trends, and make data-driven decisions.
#### Standardized Process
GDS systems adhere to industry standards and protocols, making it easier for travel providers and agencies to work together seamlessly.
#### Global Presence
GDS platforms connect businesses to an international network of travel professionals, enhancing their visibility on a global scale.
#### Faster Bookings
Travel agents can quickly book and confirm reservations through GDS, reducing the time between inquiry and confirmation.
#### Reduced Manual Work
For travel agents, GDS reduces the need for manual data entry and communication with individual providers, streamlining the booking process.
#### Single Point of Access
Travel agents can access a variety of travel services through a single login, simplifying their workflow.
* * *
Overall, GDS systems offer a powerful toolset for efficient and effective distribution of travel services, benefiting both travel providers and agents by enhancing visibility, sales opportunities, and customer satisfaction.
* * *
## What is a good GDS Strategy?
A good GDS (Global Distribution System) strategy is a well-thought-out plan that travel-related businesses, such as airlines, hotels, and car rental companies, develop to maximize the benefits of utilizing GDS platforms. Here are key elements of a strong GDS strategy we deliver to hotels that work with us
* * *
#### Clear Objectives
Define specific goals, such as increasing brand visibility, expanding market reach, boosting sales, or targeting specific customer segments.
#### Target Audience
Identify the travel agencies, corporate clients, and other entities that your GDS strategy aims to engage with. Tailor your approach to meet their needs.
#### Content Optimization
Ensure your product offerings, descriptions, images, and rates are accurate, compelling, and consistent across the GDS platforms.
#### Dynamic Pricing
Utilize dynamic pricing strategies to adjust rates based on demand, market trends, and competitor pricing, optimizing revenue.
#### Promotions and Offers
Create attractive packages, discounts, and exclusive deals for travel agents and customers using the GDS, enhancing your competitiveness.
#### Rate Parity
Maintain rate parity by offering the same prices across all distribution channels, avoiding conflicts that could affect your brand reputation.
#### Training and Support
**Training and Support:** the GDS to book your services. Offer responsive support to address inquiries and issues promptly.
#### Market Research
Continuously monitor the market, travel trends, and customer behavior to adapt your GDS strategy accordingly.
#### Channel Management
Manage your distribution channels effectively, optimizing availability, managing inventory, and ensuring real-time updates.
#### Reporting and Analytics
Utilize GDS reporting tools to gather insights into booking trends, performance, and customer behavior, enabling data-driven decisions.
#### Competitor Analysis
Understand how your competitors are using GDS and tailor your strategy to differentiate your offerings.
#### Negotiations with GDS Providers
Negotiate contracts and agreements with GDS providers to secure favorable terms and conditions that align with your strategy.
#### Integration with Internal Systems
Ensure seamless integration between your GDS and internal systems, such as property management systems (PMS) or reservation systems.
#### Consistent Branding
Maintain consistent branding, imagery, and messaging across all GDS platforms to create a cohesive and recognizable presence.
#### Performance Monitoring
Continuously assess the results of your GDS strategy by measuring metrics such as booking volume, revenue generated, and ROI.
#### Adaptability
Be ready to adjust your strategy based on market shifts, customer preferences, and changes in the competitive landscape.
#### Collaboration
Work collaboratively with GDS providers, travel agencies, and other partners to build mutually beneficial relationships.
#### Innovation
Explore innovative features and offerings that can set you apart within the GDS environment.
#### Sustainability
Develop a long-term strategy that can adapt to changes in the industry and technology.
* * *
At Guestcentric, we help you craft a comprehensive GDS strategy that aligns with your business goals and focuses on enhancing customer satisfaction, revenue growth, and market presence to help your hotel effectively leverage the power of GDS platforms.
* * *
#### Explore our Global Distribution System Today
[Discover more](https://www.guestcentric.com/gds-global-distribution-system)
- [en](https://www.guestcentric.com/daniella-boeken "English")
- [pt](https://www.guestcentric.com/pt/daniella-boeken "Português")
# Daniella Boeken
#### Interview of the Month
aniella _Group Vice President_
_at Ruby Hotels_ Boeken
With the US fully reopened and Europe steadily easing out of lockdown, Hoteliers are starting to see some light at the end of the tunnel as hotel bookings increase day by day. Based on the current signals from consumers, when travel will resume is no longer a question of demand, but when vaccination will roll out globally and the world fully reopens to travel. In this month’s Hotelier Spotlight Interview, we catch up with Daniella Boeken, Group Vice President Commercial & Member of the Executive Board at Ruby Hotels in Germany. Here, she shares what her business is doing to ensure they effectively capture the demand and recover strong in the upturn.
* * *
### Hotels have the potential for quick recovery in summer 2021, provided that all restrictions are lifted and borders remain open for travel.
**How is your hotel experiencing the steady recovery of hotel bookings 12 months since the pandemic became a global crisis?**
Ruby Hotels predominantly represents City Center properties. So as you can imagine, bookings plummeted severely in March 2020, and we experienced cancellation after cancellation. In fact, we had as many nights cancelled in one month as we did for the year 2019. After a reasonable summer last year, we also suffered during the second winter lockdown. However, bookings have been steadily growing since January 2021, and in April 2021 are currently around 2,000% up from the same period in 2020.
Looking back on last year, the industry saw tremendous demand over the summer. This indicates hotels have the potential for quick recovery in summer 2021, provided that all restrictions are lifted and borders remain open for travel. We are currently focused on ensuring everything is in place to capture the returning demand this year - this time with the long-term solution of a vaccine.
**What steps is your business taking to optimize your Direct Channels to capture the pent-up travel demand?**
Direct has always been a strong focus for us. However, the downturn has certainly sharpened our focus on distribution and increasing our direct revenue share. Therefore, we took a number of measures last year to revamp our website and generate more direct bookings.
Currently, our direct bookings continue to trend upward, with Booking as a close second. Expedia is still slowly, but this is unsurprising given that no one from the US is currently traveling to Europe. However, this could change if Europe opens up to vaccinated US travelers in May, as the EU Council has suggested. Hotel bookings in April 2021 have Outgrown those over the same period in 2020.
* * *
**Occupancy expectations are also increasing for May, particularly for City Center Hotels. Are you experiencing this in your City properties?**
April 2021 is undoubtedly much stronger than last year. However, we must remember that we had more hotels closed in April 2020. In partially reopened hubs such as London, we’ve seen a small pick up in business at the start of 2021. However, many hotels remain closed and the industry-wide occupancy across the region is approximately 10%.
Despite the nationwide lockdown in Germany, surrounding markets such as Vienna and Amsterdam have also started to reopen, and we are seeing the impact in bookings and occupancy. In Zurich, the industry’s average occupancy is currently around 25%. This is a positive indication that travel is steadily growing and likely to continue throughout 2021.
According to EU Officials, American tourists who have been fully vaccinated will be allowed to visit the European Union this summer. Therefore, we are also anticipating the potential influx of US tourists over the summer. However, we must also acknowledge that summer is not typically the peak season for city hotels. So we are currently looking at how bookings and occupancy develops for the Autumn, especially because business travel will likely take longer to recover.
**What are your expectations for the summer and do you still think there may be a chance that international travel will resume this year?**
Based on last year’s performance, our outlook for summer 2021 is extremely positive. Consumer demand is here, no doubt about it. However, we must continue to wait and see how the vaccination rollout continues to develop across Europe and what the impact will be on international travel. In Germany, vaccination rollout has been slow. Therefore, the government has made inoculation more easily accessible to diverse age groups and through GP services.
With the growing expectation that the US will reopen outbound travel bans for citizens who have been fully vaccinated, we hope that quickening the vaccination pace in Germany will increase the industry’s chance to fully reopen and capture the demand in 2021. But we must also remain realistic, and acknowledge that international travel will probably not reopen fully until 2022.
* * *
#### Our outlook for summer 2021 is extremely positive. Consumer demand is here, no doubt about it. However, we must continue to wait and see how the vaccination rollout continues.
### We also took the time to thoroughly review and revamp our hotel websites. Particularly to respond to the rise of mobile bookings.
**How is your hotel using the downtime to strengthen your position when restrictions lift and make way for the flood of pent-up travel demand?**
At Ruby Hotels, we offer luxury at affordable prices. Process automation enables us to deliver this, because it ensures efficiency and lowers the cost in time spent on administrative tasks. Automation and digitisation have always been a key focus points for us. During the low period of commercial activity however, we took the opportunity to undergo a full tech stack review and revamp to really strengthen our position for the upturn and beyond.
As such, we have completely upgraded our PMS to automate the guest journey as much as possible, handling all payments and check-ins automatically and prior to the guest arrival. Our hotel reception now doubles up as the bar, and hosts have more time to focus on delivering a positive guest experience rather than carry out administrative tasks.
In 2020, we also took the time to thoroughly review and revamp our hotel websites. Particularly to respond to the rise of mobile bookings. We also continue to focus strongly on delivering contactless experiences. Last year we introduced 100% cashless payments across all our hotels - including the vending machines.
We have also been engaging directly with guests in preparation for when restrictions are lifted, collaborating with guests for feedback on future events we have planned and requesting reviews to social proof our brand. We’ve also ramped up guest messaging and pre-arrival emails, so our guests can always remember us and look forward to visiting our hotels.
With international travel on hold for now, we currently shape our offers around the local market, delivering staycations and working with local businesses to deliver special services. However, we are still looking at the signals from across the globe, all while actively using this time to test new strategies, offers, distribution channels and rates. I truly believe this will better enable us to capture the demand that’s moving closer and closer to our doorstep.
Last, but definitely not least is our aim to bring back sustainable tourism. In 2020, we launched ‘Ruby Green’, an initiative that helps to improve the business’s ecological footprint. Guests can exchange an extra room clean for a complimentary cocktail at the bar, and this program has already been shown to save around 42 litres of water per day.
* * *
##### Join the Hotelier Pulse
###### Take this Month's Survey [Here](https://www.guestcentric.com/hotel-pulse-survey).
- [en](https://www.guestcentric.com/awards "English")
- [pt](https://www.guestcentric.com/pt/premios "Português")
# Awards
* * *
* * *
## This month's highlight
[](https://www.hoteldabaixa.com/ "Hotel da Baixa")
#### _Developed by GuestCentric_
_Branding · Photography · Website · Booking Engine_
_Power Convert · Channel Management · Lab_
* * *
* * *
* * *
## Our awards
Our commitment to excellence and high standards of design puts us at the top of the hotel website design game.
That’s why GuestCentric-developed websites have accoladed over 280 top industry awards since 2010.
We specialize in hotel website design that combines visionary design, carefully crafted content and sales-oriented navigation to maximize conversion and drive direct bookings.
* * *
- [en](https://www.guestcentric.com/channel-manager-integrations "English")
- [pt](https://www.guestcentric.com/pt/integracoes-com-channel-manager "Português")
# Channel Manager Integrations
## Channel Manager Integrations
Availpro
eRevMax/RateTiger
Genares Channel Manager
HotelSpider
Omnibees
ParityRate
PHOBS
QuickYield
Rategain
ROIBack
RDX
SiteminderX
Synxis (via Rategain)
YieldPlanet
* * *
### Boost Connectivity!
Explore our partner integrations marketplace to improve operational efficiency and business performance.
#### [Other Integrations](https://www.guestcentric.com/channel-management)
- [en](https://www.guestcentric.com/pulse-report-download "English")
- [pt](https://www.guestcentric.com/pt/ "Português")
# PULSE REPORT DOWNLOAD
## HOTELIER PULSE REPORT
Access the latest Hotelier PULSE Report - packed with crucial market data and industry sentiment analysis to help your decision-making process.
#### [DOWNLOAD NOW](https://www.guestcentric.com/media/pdfs/pulse-report_45thedition.pdf)
- [en](https://www.guestcentric.com/channel-management "English")
- [pt](https://www.guestcentric.com/pt/gestao-de-canais "Português")
# Integrações
## Conectividade Global com apenas 1 clique
O nosso impressionante interface automatiza os seus canais online, desde o seu website a OTAs como a Booking.com, Expedia, GTA, Hotelbeds, bem como integra com PMS, RMS, entre outros. Seja alterar tarifas em todos os canais ou assegurar-se de que as disponibilidades estão atualizadas, um clique é tudo que é preciso.
## Veja a lista de integrações:
#### 10+ integrações com Channel Manager
SiteMinder
D-Edge
ROIBack
RateGain
[Ver mais](https://www.guestcentric.com/pt/integracoes-com-channel-manager)
#### 50+ Integrações PMS
Webrezpro
Host
Protel
Mews
Techotel
Octopus
SkyTouch
BookingCenter
Lodgical Solution
OnRes
[Ver todas](https://www.guestcentric.com/pt/integracoes-com-pms)
* * *
#### 40+ Integrações Wholesalers
GTA
Hotelbeds
W2M
Portimar
Jactravel
...and more.
[Ver todas](https://www.guestcentric.com/pt/integracoes-com-wholesalers)
#### 300+ Integrações OTAs
Booking
Expedia
Agoda
HRS
Welcomebeds
... and more.
[Ver todas](https://www.guestcentric.com/pt/integracoes-com-otas)
* * *
#### 10+ Integrações Canais Boutique
Mr. & Mrs. Smith
Prestigia
Secret Places
i-escape
TabletHotels
... and more.
[Ver todas](https://www.guestcentric.com/pt/integracoes-com-canais-boutique)
#### Integrações RMS
Duetto
IDeaS
Rate Manager++
RevParGuru++
pricepoint.co
* * *
#### Ferramentas de Conversão Directa
Hotelinking
Google Free Booking Links
Triptease
HiJiffy
The Guestbook
Sojern
Flip.to
123 compare
* * *
## Controle a sua distribuição
#### Abra e feche vendas quando quiser.
**Controle os seus canais.**
Por vezes a distribuição online ajuda a aumentar a ocupação. Outras vezes, apenas corrói a margem bruta dos quartos do seu hotel. Com a GuestCentric, pode abrir e fechar vendas nos canais online como e quando desejar. Em todos os canais, ou canal a canal.
#### Ocupação máxima.
**Todos os seus quartos online.**
Centralize o seu inventário para os seus canais mais importantes. Sem a necessidade de allotments complexos, uma vez que o seu inventário é atualizado em tempo real. Uma solução extraordinária que maximiza a ocupação e evita overbookings.
* * *
#### Paridade de preços. Ou não.
**Execute a estratégia de preços que desejar.**
Com a GuestCentric, pode executar a estratégia de preços que satisfaz as suas necessidades. A facilidade de integração com os principais sistemas de gestão de receitas, como IDeaS, proporciona um retorno máximo para o seu hotel. Ferramentas inteligentes como a nossa aplicação de preços mínimos de venda, evitam erros que podem custar-lhe caro.
#### Wholesalers e GDS.
**Centralize todas as reservas, não apenas de OTAs.**
Controle todas as reservas, sejam estas online, offline ou de agentes de viagens. Pode até mesmo criar reservas de forma manual. Alertas inteligentes de overbooking avisam-no se algum canal está a gerar erro.
* * *
A GuestCentric oferece controlo total da disponibilidade diária, tarifas e inventário (IRA), permitindo aos hoteleiros responder prontamente às mudanças nas exigências e condições de mercado.
No entanto, se já definiu a fonte dos dados ARI no seu sistema de gestão de propriedade ou sistema central de reservas, o nosso incrível sistema de reservas é integrado com todos os líderes de PMS e CRS.
* * *
#### Assuma o controlo da sua distribuição.
[Solicite uma demo](https://www.guestcentric.com/pt/solicite-uma-demo)
* * *
#### Expanda o seu negócio.
Conectividade exclusiva de GDS + representação.
[Saiba mais](https://www.guestcentric.com/pt/gds-sistema-de-distribucao-global)
#### Todos os cliques levam a reservas.
O seu website e motor de reservas funcionam como um só.
[Saiba mais](https://www.guestcentric.com/pt/motor-de-reservas-para-hoteis)
[en](https://www.guestcentric.com/about-us "English")
- [pt](https://www.guestcentric.com/pt/sobre-nos "Português")
# Sobre Nós
### Uma experiência unificada A diferença GuestCentric
A GuestCentric é uma empresa líder em software de marketing digital na cloud, que ajuda os hoteleiros a protegerem as suas marcas, a aumentarem o número de reservas diretas e a conectarem-se com os seus clientes em todas as plataformas digitais. A plataforma tudo-em-um da GuestCentric oferece aos hoteleiros quatro soluções: design e gestão de websites com design premiado para smartphones, tablets e computadores; um motor de reservas fácil de usar; uma plataforma de marketing social para publicação de ofertas no Facebook, Twitter e outras redes sociais; e uma central de gestão de canais para gerir as ofertas na Booking.com, Expedia, TripAdvisor e centenas de outros canais.
A GuestCentric tem operações em Nova Iorque, San Diego, Londres, Barcelona e Lisboa e é parceira de hotéis que fazem parte de coleções como a Design Hotels, Small Luxury Hotels, Leading Hotels of the World e Relais & Chateaux.
Pedro Colaço é o presidente e CEO da Guestcentric e tem sido fundamental para revolucionar a indústria hoteleira desde a criação da empresa em Outubro de 2006, juntamente com Filipe Manchaz que é atualmente VP da Guestcentric na América do Norte.
* * *
### Na GuestCentric, acreditamos que as pessoas são a nossa mais-valia
Temos uma equipa extraordinária que partilha um conjunto de valores úncios. A diversão é obrigatória enquanto trabalhamos. Pomos a satisfação dos nossos clientes acima de qualquer outra coisa.
#### Excelência
Na GuestCentric, esforçamo-nos para ter a melhor qualidade em todas as nossas acções, produtos e práticas comerciais. Estabelecemos metas desafiadoras e dedicamos-nos a cumprir os nossos compromissos e alcançar os nossos objetivos através de abordagens criativas e tecnologia inovadora. Abraçamos a mudança como um elemento essencial para o sucesso e liderança de mercado e somos resilientes a navegar os desafios à medida que surgem.
#### Respeito
O respeito é um pilar da cultura da GuestCentric. Tratamos-nos uns aos outros, os nossos clientes, parceiros e concorrentes com respeito e dignidade. Esforçamo-nos para criar um ambiente de trabalho positivo e inspirador, dando a todos os funcionários a confiança, as ferramentas e o suporte de que precisam para se destacar. Agradecemos e recompensamos os esforços e realizações de indivíduos e equipas.
* * *
#### Espírito de equipa
A GuestCentric baseia-se num forte trabalho em equipa, onde todos os membros da equipa podem ter um impacto imediato no sucesso da empresa. Trabalhamos juntos para alcançar objetivos comuns e fomentar um espírito de responsabilidade pessoal. Acreditamos na comunicação aberta e construtiva de ideias.
#### Foco no cliente
Valorizamos os nossos clientes, tanto internos como externos, e esforçamo-nos para criar uma marca forte, sendo assim os melhores a entender as necessidades dos nossos clientes através de uma forte parceria e envolvimento contínuo. Entendemos que o nosso sucesso financeiro está dependente da confiança dos nossos clientes.
* * *
### Uma equipa focada em inovação
* * *
#### Pedro Colaco
Presidente & CEO
#### Filipe Machaz
Vice-Presidente de Vendas
#### João Trindade
Vice-Presidente de Marketing e Produto
#### Sérgio Serra
Director de Tecnologia
#### Cremilda Saraiva
Directora de Finanças e Recursos Humanos
#### Filipa campos
Directora de Vendas EMEA
* * *
#### Supere as suas expectativas.
[Saiba como](https://www.guestcentric.com/pt/solicite-uma-demo)
* * *
[en](https://www.guestcentric.com/hotelier-pulse "English")
- [pt](https://www.guestcentric.com/pt/ "Português")
# Hotelier PULSE
* * *
## HOTELIER PULSE REPORT
During these times of constant and rapid change, it is vitally important for Hoteliers to continue sharing information with industry peers worldwide.
Join an exclusive club of hotel decision-makers worldwide and share your insights for the industry on the road to recovery. Get all the latest news, articles, videos and trends at your fingertips here.
#### [GET YOUR REPORT](https://www.guestcentric.com/pulse-report-download)
* * *
* * *
#### PULSE Articles
Check all the latest articles published in our monthly Hotelier PULSE Report with hotel best practices, market trends and much more.
[Click here](https://www.guestcentric.com/must-read-hospitality-articles)
#### Spotlight Interviews
Each month, we shine our Spotlight on Hoteliers to understand how the pandemic has impacted the hotel industry and what’s on the horizon for the future.
[Read more](https://www.guestcentric.com/hotelier-spotlight-interviews)
* * *
* * *
#### Hotelier PULSE Event
Every month we will be discussing the key findings of the latest PULSE Report at a LinkedIn Live session partnering with techtalk.travel and an invited hotelier.
[Join Event](https://www.linkedin.com/events/collective-hotelierpulsewithben6811165147210502144/)
* * *
* * *
#### Hotelier Event Video
Don't miss our Live Session on Linkedin with a special hotelier guest every month to understand the latest trends.
[Register](https://www.youtube.com/watch?v=S_3BZaledrc&t=3s)
#### Hotelier PULSE Video
Check the video with the main highlights about the latest PULSE Report. Don't miss out on anything.
[Watch now](https://www.youtube.com/watch?v=W8qleQcSbyM)
#### Hotelier PULSE News
Check what is the monthly highlight regarding Hoteliers’ Expectations for Business.
[Read More](https://blog.guestcentric.com/will-hotels-welcome-global-travelers-in-2021/)
* * *
#### Support your fellow Hoteliers!
Contribute to upcoming Editions of The Hotelier PULSE Report. It takes just 5 minutes, and the industry is counting on your feedback.
#### [TAKE SURVEY](https://www.guestcentric.com/hotel-pulse-survey)
* * *
- [en](https://www.guestcentric.com/sascha-dalig "English")
- [pt](https://www.guestcentric.com/pt/ "Português")
# Sascha Dalig
#### Interview of the Month
ascha _Director for Central Europe_
_Wyndham Hotels & Resorts_ Dalig
With revenge travel in full swing this summer, our latest Hotelier PULSE Report shows that business optimism continues to increase across hotels worldwide. We sat down with Sascha Dalig, Director for Central Europe at Wyndham Hotels & Resorts to discuss his expectations for hotels this peak season and why flexibility is still crucial for hotels to cater to adapt to guests’ needs.
* * *
### As summer kicked off, our RevPAR was just 10% behind 2019 levels, which is great to see.
**How optimistic do you feel about business performance in 2022 and why?**
I am feeling very optimistic about our business performance this year. As summer kicked off, our RevPAR was just 10% behind 2019 levels, which is great to see.
After all the lockdowns and restrictions these past two years, it’s also been wonderful to get back to conferences and in-person meetings where you can really feel what our industry is about. I was at a concert a few weeks ago, and to be there with 25,000 other people just having a good time on a summer evening was simply fantastic!
However, this level of optimism is tempered with some degree of caution due to a number of factors including inflation and rising energy prices. But for now, it’s great that the world has reopened after the previous two years we’ve all been through.
**How are you responding to the increasing international travel demand this summer?**
Although international travel is increasing, we’re still seeing some level of uncertainty in terms of flight delays and cancellations. This impacts on whether the guest can arrive or leave our destinations, and is something we never experienced before prior to the pandemic. Therefore, flexibility remains key to respond to international travel markets.
One of our top priorities to adapt to the needs of our guests is to offer flexible cancellation policies and the ability to change dates or other reservation details. We anticipate that there will continue to be flight disruptions over the summer, preventing guests from arriving to or leaving our destinations. Accommodating guests after these negative experiences will be a challenge, and so we must continue to be as flexible as possible and provide excellent service.
Transparency on our website is also essential, because it is the first place where we can inform guests about what they can expect from our hotels. We’re also really promoting our loyalty programmes to attract guests and loyal members to our brand.
* * *
* * *
**Do you expect major city destinations to make a comeback in 2022?**
We are definitely seeing an uptick in the cities as people are embracing bucket list travel again. This is really interesting to see after the past two years where people opted to escape the big cities for more remote locations with open spaces. In 2022, the streets are full and we are just happy to be out and about. The coffee shops and beer gardens are packed this summer, which is lovely to see.
Having said that, even more obscure destinations continue to generate significant levels of travel and tourism in 2022. I just learned the other day that Freiburg, a small town in Southwest Germany, is ranked one of the top 3 destinations on Lonely Planet. Following this exposure, we’re seeing pickup in this and similar destinations. People are still hungry to explore hidden gem destinations, learn the culture, and meet the locals.
* * *
#### Transparency on our website is also essential, because it is the first place where we can inform guests about what they can expect from our hotels.
### One of our top priorities to adapt to the needs of our guests is to offer flexible cancellation policies and the ability to change dates or other reservation details.
**Although direct bookings increased during the pandemic, OTAs are now ramping up marketing efforts in 2022. What should hoteliers be doing to compete with OTAs in the 2022 travel boom and beyond?**
Firstly, I would say don’t try to compete for visibility because that is a game you can only lose. Expedia and Booking are investing between 45 to 65% of budget towards marketing, and Independent Hotels cannot afford this. As Hoteliers, we must compete in a different way because we do own our business and we own our hotels.
During the uncertainty of the pandemic, direct bookings increased due to a good level of information provided via the hotel website. Hotels were able to communicate important crucial information to guests at the right time, and guide their buying decisions. I believe this is something we must continue to prioritize, making sure our hotel websites really let guests know what our properties have to offer and why they should book a stay.
* * *
* * *
##### Join the Hotelier Pulse
###### Take this Month's Survey [Here](https://www.surveymonkey.com/r/June2022HotelBusinessBarometer).
- [en](https://www.guestcentric.com/guestcentric-denmark "English")
- [pt](https://www.guestcentric.com/pt/ "Português")
# Guestcentric Denmark
* * *
## Superpowers to Simplify your Hotel Sales
* * *
#### [Explore Now](https://www.guestcentric.com/hypercommerce-24)
* * *
## The Trusted Reservation Solution for Premium Hotels In Over 50 Countries
* * *
If your goal is to work with a trusted partner to grow your online presence and maximize your direct revenue, then GuestCentric is the best solution for you.
A staggering 95% of GuestCentric customers would recommend our customer service. Our exceptional support team is globally renowned for consistently delivering responsive, efficient, and informative customer service whenever you need it.
#### Central Reservation System & Booking Engine
If you already have a managed website and need an efficient and powerful booking tool to reduce OTA Commissions and increase direct revenue, this is the best package for you.
[Learn More](https://www.guestcentric.com/hotel-booking-engine-crs)
#### Award-winning Web Design & Booking Solution
Our design team is specialized in award-winning hotel websites, with stunning content and images that capture the perfection and unique look of your hotel. If you need a simplified and holistic One-Stop-Shop that combines marketing & sales to grow your hotel's online business, this solution is all it takes!
[Learn More](https://www.guestcentric.com/hotel-website-design-booking-engine)
#### Global Distribution System
Increase your global sales by reaching out to more than 300k travel agents. With our highly connected and trusted GW code, combined with our exceptional support services, your hotel has direct access to a vast portfolio of preferred travel agencies worldwide.
[Learn More](https://www.guestcentric.com/gds-global-distribution-system)
#### Connectivity Center
If highly effective and reliable connectivity is what you need to maximize your hotel’s distribution, find out more about 400+ integrations we have available.
[Learn More](https://www.guestcentric.com/channel-management)
#### What our Customers Say About Us
#### Finn Kræfting
**CEO of Small Danish Hotels** "Guestcentric has long been an instrumental partner for Small Danish Hotels, providing the tools and integrations necessary for our members to thrive."
#### Tobias Hartz
**Marketing Manager at MUZE Hotels** "Guestcentric’s booking engine is remarkable, allowing flexibility for both the guests and for hoteliers to seamlessly set up and showcase different offers and promotions very quickly. When we published the MUZE Hotels Group portal, we created a promotion to celebrate the launch. Within just over a week since going live, this promotion generated a lot of direct business."
* * *
#### Latest News
3 HyperCommerce Tactics for Hotels to get Faster Direct Bookings!
#### New Article!
[Read More](https://blog.guestcentric.com/3-hotel-hypercommerce-tactics-for-faster-direct-bookings/)
Guestcentric Strengthens its Presence in Denmark with the launch of HyperCommerce'24
#### New Post!
[Read More](https://blog.guestcentric.com/guestcentric-strengthens-presence-in-denmark-with-the-launch-of-hypercommerce24/)
* * *
#### Find out what we can do for you!
[Get Started](https://www.guestcentric.com/request-a-demo)
* * *
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* * *
#### Our Awards:
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- [en](https://www.guestcentric.com/hypercommerce-24 "English")
- [pt](https://www.guestcentric.com/pt/hipercommerce-24 "Português")
# HiperCommerce 24
### Superpoderes mais simples para o seu negócio hoteleiro com HyperCommerce'24
Bem-vindo ao próximo nível do HyperCommerce! Neste mundo acelerado das viagens e da hotelaria, é fundamental adaptar-se rapidamente às constantes mudanças. Como? Apostando numa gestão de negócios online e de interações com o Cliente que seja autónoma e flexível - desde a primeira pesquisa que o cliente faz, até à reserva do seu quarto. Apresentamos os nossos últimos desenvolvimentos no HyperCommerce - focados em dar total autonomia ao gestor hoteleiro, para que possa reagir rapidamente a qualquer mudança.
#### RezLock - Desbloqueie mais fontes de receita
Com o RezLock, ofereça aos seus hóspedes a oportunidade única de bloquear tarifas para estadias futuras, proporcionando-lhes tranquilidade e mais um motivo para reservar directamente. Esta funcionalidade inovadora não beneficia apenas seus convidados; abre também um novo fluxo de receitas para o seu hotel, garantindo que fiqua à frente das flutuações do mercado e das tendências de reserva de hóspedes.
[Solicite uma demonstração](https://www.guestcentric.com/pt/solicite-uma-demo)
#### Date Select Pro - Reservas sem esforço
O DateSelect Pro revoluciona a forma como os hóspedes escolhem as datas da estadia, apresentando antecipadamente as tarifas mais atraentes quando o visitante ainda está no website. Esta funcionalidade simplifica o processo de tomada de decisão para seus hóspedes, facilitando a seleção das datas com os preços mais atractivos, maximizando assim suas reservas directas.
[Solicite uma demo](https://www.guestcentric.com/pt/solicite-uma-demo)
#### Campanhas poderosas - negócios dinâmicos, convidados felizes
Desbloqueie todo o potencial das suas promoções com PowerCampaigns. Esta ferramenta simples garante que os seus hóspedes sejam sempre apresentados às melhores ofertas disponíveis, aumentando a sua satisfação e promovendo a fidelidade à marca. Com o PowerCampaigns, pode personalizar e implementar facilmente ofertas atraentes aumentando a conversão.
[Solicitar demonstração](https://www.guestcentric.com/pt/solicite-uma-demo)
#### Recompensas por e-mail - envolva-se mais, ganhe mais
Transforme a forma como trata e-mails de hospedes com o Email Rewards. Esta nova funcionalidade não só facilita a recolha de informação valiosa sobre os seus hóspedes, mas também permite que cultive um relacionamento por meio de ofertas exclusivas. Fortaleça seu arsenal de marketing e construa ligações duradouras que incentivem hospedes recorrentes e referências.
[Solicitar demonstração](https://www.guestcentric.com/pt/solicite-uma-demo)
#### FlexMapping – Simplifique sua estratégia de oferta
Diga adeus às dores de cabeça técnicas com a gestão de ofertas promocionais. O novo FlexMapping introduz uma era de conectividade contínua, permitindo criar e sincronizar facilmente ofertas em várias plataformas. Obtenha autonomia nos seus esforços de marketing, com capacidade de actualizar e adaptar suas estratégias em tempo real, tudo sem necessidade de supervisão técnica.
[Solicite uma demonstração](https://www.guestcentric.com/pt/solicite-uma-demo)
#### Group Hub - Comande seu Império Hoteleiro
Para quem gere múltiplas propriedades, o GroupHub actua como seu centro de comando estratégico. Esta funcionalidade simplifica as complexidades de supervisão de vários hotéis, fornecendo um painel unificado para monitorizar o desempenho, simplificar as operações e implementar estratégias coesas em todo o seu portfólio. Com o GroupHub, centraliza o controle e aumenta a eficiência em escala.
[Solicite uma demonstração](https://www.guestcentric.com/pt/solicite-uma-demo)
Cada uma destas funcionalidades foi desenvolvida tendo em mente a flexibilidade, agilidade, autonomia e simplificação para dar-lhe as ferramentas necessárias para elevar seu negócio e ligar-se com os hóspedes de uma maneira mais eficaz. Bem-vindo ao futuro da gestão hoteleira, com superpoderes mais simples para expandir o seu negócio hoteleiro.
[en](https://www.guestcentric.com/hotel-api "English")
- [pt](https://www.guestcentric.com/pt/ "Português")
# Hotel API
## Hotel API Solutions
With our range of Hotel API solutions, you will unlock a wealth of opportunities to develop innovative customer-facing applications and make smarter connections across your hotel systems.
#### Hotel CRS API
Innovate your direct connection with guests by developing customer-facing applications that align with your business offer and drive more direct bookings to your hotel. Using our Hotel CRS API, a diverse range of lodging businesses from soft brands, to luxury hotels and hotel tech providers have achieved the following and more:
- Click To Book Hotel Portal for Large Hotels & Small Groups
- ChatBots & Comms Platforms
- QuickText - AI Instant Communication ChatBot for Guests
[Request a Demo](https://www.guestcentric.com/request-a-demo)
#### Agile Technology + Creativity = Innovation
Our flexible Hotel CRS API is built on scalable and Open System architecture to keep hotels and tech providers at the forefront of technological innovation. With agile and cutting-edge hotel technology on your side, you have more time to creatively build upon and diversify your customer-facing applications:
- Diverse methods to query hotels by itinerary and book reservations
- JSON Authentication
[Request a Demo](https://www.guestcentric.com/request-a-demo)
#### Hotel Exchange API
Our Hotel Exchange API suite delivers a range of formats with all the technical standards and protocols to support smooth connectivity between your PMS and Guestcentric’s CRS as a point of direct sale.
- Open Travel Alliance Specifications
- SOAP Message Structure
- Multiple API formats: Reservations API, Retrieve Rooms API, and Inventory Push API
Request a Demo
#### Intelligent Communication between PMS & CRS
Built with Open Travel Alliance compliant messages, our Exchange API enables intelligent and up-to-date communication of reservations data between your PMS and Guestcentric’s Hotel CRS.
- Update rate and rate inclusions.
- Update availability, stopSell, minStay, ClosedToArrival and ClosedToDeparture.
- Retrieve reservations, modifications and cancellations.
- Retrieve a list of active rooms and rates for a hotel
- Update restrictions
[Request a Demo](https://www.guestcentric.com/request-a-demo)
- [en](https://www.guestcentric.com/ "English")
- [pt](https://www.guestcentric.com/pt/ "Português")
# GuestCentric
* * *
## Superpoderes para Simplificar as suas Vendas
* * *
#### [Saber mais](https://www.guestcentric.com/pt/hypercommerce "Hipercomércio")
* * *
## A solução de reserva confiável para hotéis premium em mais de 50 países
* * *
Se o seu objectivo é trabalhar com um parceiro confiável para aumentar a sua presença online e maximizar a sua receita directa, a GuestCentric é a melhor solução para si.
Uma impressionante percentagem de 95% dos nossos clientes recomendam o nosso produto, serviço e suporte. A nossa excepcional equipa de suporte é reconhecida mundialmente por fornecer consistentemente atendimento ao cliente de forma responsiva, eficiente e informativa sempre que precisar.
#### Award-Winning Web Design & Booking Engine Integrados
A nossa equipa de design é especializada em websites de hotéis premiados, com conteúdo e imagens impressionantes que captam na perfeição a aparência única do seu hotel. Se necessita de uma plataforma simplificada e holística que combina marketing & vendas para aumentar o negócio online do seu hotel, esta solução é tudo o que precisa.
[Saiba mais](https://www.guestcentric.com/pt/hotel-website-design-reserva-motor)
#### Sistema Central de Reservas & Motor de Reservas
Se já gere um website e necessita de um eficiente e poderoso motor de reservas para reduzir as comissões pagas às OTAs e aumentar o revenue directo, este é o melhor pacote para si.
[Saiba mais](https://www.guestcentric.com/pt/motor-de-reservas-hotel-central-de-reservas)
#### Connectivity Center
Se uma conectividade super eficaz e confiável é o que necessita para maximizar a distribuição do seu hotel, descubra as mais de 400 integrações que temos disponíveis.
[Saiba mais](https://www.guestcentric.com/pt/gestao-de-canais)
* * *
#### \+ 6000
**USERS FELIZES**
#### \+ 250
**PRÉMIOS DE WEB DESIGN AWARDS**
#### +50%
**RECEITA DIRECTA**
#### 95%
**CLIENTES QUE NOS RECOMENDAM**
#### $190M
**POUPANÇA EM COMISSÕES**
#### +150
**INOVAÇÕES DESENVOLVIDAS/ANO**
#### +400
**INTEGRAÇÕES DISPONÍVEIS**
#### +8000
**UX HORAS DE INVESTIGAÇÃO**
#### O que nossos clientes dizem sobre nós
#### Portia Anyumba
**Overnight Manager no Fitler Club**
“A equipa de suporte ao cliente da GuestCentric é sempre responsiva, oportuna e com conhecimento sobre qualquer dúvida que possa ter".
#### Rita Machado
**VP of Sales & Marketing at Great Hotels of the World**
"A Great Hotels of the World e a Guestcentric partilham a paixão de oferecer soluções inovadoras para hotéis focadas no sucesso dos clientes. Estamos muito contentes por trabalhar de perto com uma equipa que partilha a nossa missão de capacitar os melhores hotéis no mundo a servirem melhor os seus clientes e atingirem o sucesso empresarial."
* * *
#### Conheça quem confia em nós
Desde hotspots no centro da cidade a cadeias com várias propriedades, a GuestCentric trabalha com hotéis de todo o mundo desde 2008. Estas são as histórias deles.
[Ler histórias de clientes](https://www.guestcentric.com/pt/historias-de-clientes)
* * *
#### **Últimas notícias**
Personalização vs Privacidade – O que os hóspedes preferem?
#### Novo artigo!
[Saiba mais](https://blog.guestcentric.com/personalization-vs-privacy-what-do-hotel-guests-prefer/?utm_source=latestnews&utm_campaign=newarticle&utm_source=latestnews&utm_campaign=newarticle)
Guestcentric faz parceria com Spa Hotels em Portugal para transformar a sua presença online.
#### Novo post!
[Saiba mais](https://blog.guestcentric.com/guestcentric-partners-with-spa-hotels-in-portugal-to-transform-their-online-presence/?utm_source=latestnews&utm_campaign=newarticle&utm_source=latestnews&utm_campaign=newarticle)
* * *
#### Descubra o que podemos fazer pelo seu hotel.
[Solicite uma demo](https://www.guestcentric.com/pt/solicite-uma-demo)
* * *
#### Os nossos prémios:
* * *
#### Nossos Parceiros:
* * *
[en](https://www.guestcentric.com/payment-methods "English")
- [pt](https://www.guestcentric.com/pt/metodos-de-pagamento "Português")
# Payment Methods
## Payment Methods
GuestCentric provides three alternate methods of payment.
Credit Card via PayPal · Wire Transfer · Direct Debit\*
(Direct Debit only available in countries of the EU)
If you need help contact us at [accounting@guestcentric.com](mailto:accounting@guestcentric.com)
* * *
#### Credit Cards Payments
GuestCentric Inc (US Company): [Payments US](https://www.guestcentric.com/billing-information-us "button")
GuestCentric Ltd (UK Company): [Payments UK](https://www.guestcentric.com/billing-information-uk "button")
GuestCentric Systems SA (PT Company): [Payments Europe](https://www.guestcentric.com/billing-information "button")
#### Wire Transfer
For bank account details please contact us at [accounting@guestcentric.com](mailto:accounting@guestcentric.com "button").
* * *
- [en](https://www.guestcentric.com/hypercommerce-24 "English")
- [pt](https://www.guestcentric.com/pt/hipercommerce-24 "Português")
# HyperCommerce 24
### Supercharge Your Hotel Business with HyperCommerce’24
Welcome to the next level of HyperCommerce! In the fast-paced world of travel and hospitality, adapting to change is more than just crucial—it's your lifeline. The secret to thriving? Flexibility and autonomy in steering your online presence and creating meaningful connections with guests from their initial search all the way to booking. We're excited to introduce our latest advancements in HyperCommerce, meticulously crafted to bestow your hotel with the agility it requires to excel.
#### RezLock - Unlock more Revenue Streams
With RezLock, offer your guests the unique opportunity to lock in room rates for future stays, providing them peace of mind and a reason to book directly. This innovative feature doesn't just benefit your guests; it opens up a new revenue stream for your hotel, ensuring that you stay ahead of market fluctuations and guest booking trends.
[Request a Demo](https://www.guestcentric.com/request-a-demo)
#### Date Select Pro - Effortless Bookings
Date Select Pro revolutionizes how guests choose their stay dates by showcasing the most attractive rates upfront, while still on the website. This intuitive feature simplifies the decision-making process for your guests, making it a breeze for them to select the best value dates, thereby maximizing your direct bookings and revenue
[Request a Demo](https://www.guestcentric.com/request-a-demo)
#### Power Campaigns - Dynamic Deals, Happy Guests
Unlock the full potential of your promotions with Power Campaigns. This streamlined tool ensures that your guests are always presented with the best available deals, enhancing their satisfaction and fostering brand loyalty. With Power Campaigns, you can effortlessly customize and deploy enticing offers that captivate and convert.
[Request Demo](https://www.guestcentric.com/request-a-demo)
#### Email Rewards - Engage More, Gain More
Transform how you collect guest emails with Email Rewards. This feature not only makes it easier to gather valuable guest information but also empowers you to nurture these relationships through exclusive offers. Strengthen your marketing arsenal and build lasting connections that encourage repeat business and referrals.
[Request Demo](https://www.guestcentric.com/request-a-demo)
#### FlexMapping - Simplify Your Offer Strategy
Say farewell to the technical headaches of managing promotional offers. FlexMapping introduces an era of seamless connectivity, allowing you to easily create and synchronize offers across various platforms. Achieve autonomy in your marketing efforts, with the power to update and adapt your strategies in real-time, all without needing technical oversight.
[Request a Demo](https://www.guestcentric.com/request-a-demo)
#### Group Hub - Command Your Hotel Empire
For those managing multiple properties, Group Hub acts as your strategic command center. This feature simplifies the complexities of overseeing several hotels, providing a unified dashboard for monitoring performance, streamlining operations, and deploying cohesive strategies across your entire portfolio. With Group Hub, centralize control and drive efficiency at scale.
[Request a Demo](https://www.guestcentric.com/request-a-demo)
Each of these features has been designed with flexibility, agility, autonomy, and simplification in mind, to empower you, the hotelier, with the tools you need to elevate your business and connect with guests more effectively than ever before. Welcome to the future of hotel management, with simplified superpowers to grow your business to new heights!
- [en](https://www.guestcentric.com/hotel-booking-engine-crs "English")
- [pt](https://www.guestcentric.com/pt/motor-de-reservas-hotel-central-de-reservas "Português")
# Hotel Booking Engine & CRS
## Hotel Booking Engine
GuestCentric's hotel booking engine is the ultimate solution, from boutique independent hotels to large casinos like Chumash. Our fully customizable online booking engine is designed to optimize every step of your guests' direct booking experience. With just one screen, our booking engine provides endless possibilities for guests to browse rates, availabilities, and special offers, and easily convert into direct business for your hotel.
Our booking engine also includes upselling applications to boost your revenue and a comprehensive hotel central reservation system -CRS- for efficient management of your reservations.
#### All clicks lead to Direct Reservations
Convert Visitors to Guests with GuestCentric's Hotel Booking Engine. Maximize your hotel's direct bookings with our intuitive Rates & Availability calendar. Guests can easily identify the most attractive offers at a glance and complete their reservation with just one click on any device. Our upselling applications also help increase your hotel's conversion ratio.
[Request a Demo](https://www.guestcentric.com/request-a-demo)
**What You See is What You Get**
#### WYSIWYG Content Editor
The GuestCentric content editor eliminates hours of writing, reviewing, viewing, and editing content to ensure it complements your hotel website design. Our visual content editor puts you in control of your hotel website image and communication with guests. Watch your website pages come to life with content as you write it!
[Request a Demo](https://www.guestcentric.com/request-a-demo)
#### Automatic SEO for Hotels
We configure and implement automatic SEO tools to keep your hotel website visible 24/7 on the Google search engine, giving you more time to focus on your guests. There are no limits to when or where to book your rooms when your hotel website includes:
\- Smart Schema Markup for search engines to better understand your hotel website
\- Property name frequently used in page elements
\- Keyword-optimized alt text in files and images
\- Sitemap.xml optimized for multiple devices and languages
[Request a Demo](https://www.guestcentric.com/request-a-demo)
* * *
#### What Our Customers Think:
#### Rodrigo Machaz
**General Manager at Memmo Hotels** “GuestCentric’s growth management is excellent. The team is always contributing with new ideas to ensure we adapt and improve our performance. We've been consistently growing and our direct reservations are in a much better place."
#### Integrated Hotel Booking Engine
Convert more direct bookings with GuestCentric's fully integrated booking engine that adjusts to the look & feel of your hotel website. As the only hotel technology provider offering this holistic integration, we make it easy for your guests to book directly without ever leaving your website, and we automate the process to ensure brand consistency across multiple channels:
\- Automatic rates
\- Automatic pages
\- Shopping widgets
[Learn More](https://www.guestcentric.com/hotel-booking-engine-crs)
#### Integrate with Upselling Applications
GuestCentric's Hotel Booking Engine seamlessly connects to leading upselling platforms like FlipTo and Nor1. With access to our extensive marketplace, you can encourage guests to add more of your hotel's products to their direct booking, increasing your revenue per guest.
[Learn More](https://www.guestcentric.com/channel-management)
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#### +60%
**INCREASE IN CONVERSION**
#### $190M
**SAVED IN COMISSIONS**
#### 13M
**DIRECT NIGHTS BOOKED**
#### +50%
**DIRECT REVENUE**
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#### +400
**INTEGRATIONS AVAILABLE**
#### +180
**HOURS SAVED**
#### 0.5
**CASES PER USER ANNUALLY**
#### 72%
**QUERIES SOLVED IN <** **24H**
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### Time to Switch?
#### GuestCentric can offer you:
√ Customized Onboarding and Setup
√ Awesome support team with 95% Satisfaction Score
√ Turn-Key Product Delivery By Digital & Hotel Specialists
√ One Centralized Interface To Manage Your Website, Reservations & Inventory
#### [See Website Design](https://www.guestcentric.com/hotel-website-design-booking-engine) [Request a Demo](https://www.guestcentric.com/request-a-demo) [See Integrations](https://www.guestcentric.com/channel-management)
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# Gavin Eccles 2022
#### Interview of the Month
avin _Aviation_
_Professor & Consultant_ Eccles
Back in March 2021, we spoke to Managing Consultant and Aviation Expert Gavin Eccles, who addressed growing concerns across the industry about the impact of flight restrictions on travel. Fast-forward to July 2022, and we have seen commercial airlines and flight travel go from zero to 100, both in terms of demand and capacity.
This swift transition from downturn to recovery has significantly impacted both human resources and pricing across the industry, raising new concerns around cancellations and the impact on consumer confidence, as well as whether the sky-high prices we’re seeing this summer will hold during the winter period.
To address these concerns, we decided to catch up once again with Gavin to get his take on the challenges commercial airlines are facing today and what the impact may potentially be in the near future.
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### Back in winter 2021, we didn’t anticipate just how quickly airlines would increase capacity over just a few short months leading to summer 2022.
**Thinking about the broader travel industry, how optimistic do you feel about business performance in 2022 and why?**
Air travel has really boomed this year! If you look at summer 2022 compared to 2021, aviation is approximately 14% down on total seat capacity vs 2019. When you consider that China is not contributing to international travel currently, we can see that capacity and demand recovery is moving much quicker than consultants suggested back in 2020.
Currently, capacity is at around 100 million seats per week, which is a threefold increase compared to 2021. Back in 2020, we had around 15,000 aircraft parked, and by February 2022 we were down to around 8,000.
Back in winter 2021, we didn’t anticipate just how quickly airlines would increase capacity over just a few short months leading to summer 2022. The industry also didn’t consider the implications such a rapid increase would be in our heavily regulated industry where recruiting and hiring takes more time. Taking this into consideration, you can see why there is some concern that airlines have increased capacity so dramatically.
Having said this, airlines have been agile in responding to the human resources challenges by removing a little capacity in relation with staff shortages. Overall, airlines have been bullish with capacity this summer, and there is certainly an optimistic outlook for the summer months. However, there is some concern around what may unfold from November onward, when consumers may start to feel the pinch of inflation.
* * *
**We know the summer is proving to be a euphoric period for travel, but are there any concerns for the autumn and winter period?**
Capacity is looking okay, and we don’t expect airlines to reduce it for the winter months. What we will start to see is inflation kicking in, and the impact on disposable income to travel. Prior to the pandemic, travelers were accustomed to second or third holidays during the winter period because fares were low and the overall cost of travel was cheaper.
The elephant in the room now is fuel, and some airlines may try to use this as an excuse to maintain high prices during the low season, although the good airlines have already hedged for 2022 and 2023. Back in 2019, the fuel cost was $68 a barrel, but now it's $102, a 50% increase. The predictions are that the price may drop to around $80 or $90 a barrel by 2023. But for airlines who haven’t hedged, the question is, how will their costs be impacted? Will we see surcharges if airlines choose to use rising costs as a way to increase revenue? Or, will fares go up?
Ryanair had a press release in early July where their CEO announced that their average fares (currently €40) will now be increased to €50. The reason for that is because the current prices are the same as the Stanstead Express to London.
This announcement could be seen as a bellwether for other airlines to consider their pricing, and it’s particularly interesting when you consider the budget airlines drove prices down in the first place. But if anything, this indicates that perhaps air travel (certainly in terms of low-cost airlines) has been too cheap for too long.
**We’re seeing record-high prices in summer 2022. Is this justified given the staff shortages and travel experiences unfolding?**
There has been a great deal of negative press surrounding endless queues, flight delays and cancellations. The reality, however, is that a small number of travelers are affected relative to the bigger picture. Approximately just 2 to 3% out of 100 million passengers have experienced flight cancellations over the summer of 2022. And, it was 1% back in 2019.
For those who have had to cancel, it’s understandable there would be a negative outlook on airline customer service. But the reality is that most people traveling are dealing with the inconvenience of the queuing rather than cancellations.
The staffing challenges we are seeing today prove that our industry is very regulated. Airport security personnel need clearance, and it also takes time to train pilots and ensure they have the hours required for their role. Of course, we need regulations to ensure the safety of passengers, but companies need to plan for the peaks and troughs in demand.
* * *
#### The reality, however, is that a small number of travelers are affected relative to the bigger picture. Approximately just 1% out of 100 million passengers have experienced flight cancellations over the summer of 2022.
### For those who have had to cancel, it’s understandable there would be a negative outlook on airline customer service. But the reality is that most people traveling are dealing with the inconvenience of the queuing rather than cancellations.
**What can the industry do to better plan for the peaks and troughs of demand?**
In the summer you have major spikes, but airlines need to plan on the basis of just three months out of the year being extremely busy, and find ways to be more flexible with contracts and staff. A temporary workforce and leasing model, implemented during a 2 to 3 month period of peak demand, could be a viable option to tackle these challenges.
But while there may be scope for different airline companies to work together and have temporary workforce and aircraft contracts in place, branding plays a significant role in establishing consumer trust in the airlines’ safety and reliability. This begs the question of whether airlines can just readily lease out aircraft to other companies that may not share their values, and what the impact would be on consumers.
* * *
###### Take this Month's Survey [Here](https://www.surveymonkey.com/r/HotelierSpotlightMarch2021).
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# Testimonial MUZE Hotels
#### Success Stories
uze _with Anatoliy Rozenman_
_& Tobias Hartz_ Hotels
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## A contemporary collection of hotels that blend artistic aesthetics, functional design and the convenience of technology to personalize every stay. The MUZE spirit embodies a true passion for hospitality - welcoming every guest personally and warmly, delivering a smooth, seamless hotel stay - every time.
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**What influenced your decision to partner with Guestcentric?**
After reviewing a few different providers, we selected Guestcentric because we felt they were more dedicated to our project goals. We had already been in contact with Guestcentric one year prior, where we started discussing the idea of one portal website for MUZE Hotels. We realized there were a few compatibility issues between the Guestcentric platform and what we wanted to achieve.
At the time, the Guestcentric team was very keen to resolve these issues and have since done so. This level of dedication and commitment to getting results is ultimately what drove our decision to partner with Guestcentric.
* * *
**What have been some of the highlights of the onboarding process and your partnership with Guestcentric thus far?**
Guestcentric’s Onboarding team is amazing, and we have really enjoyed and continue to enjoy working with them. Everyone is highly professional and focussed on achieving results. We’ve really felt a strong level of support throughout the entire onboarding process, with a direct line of communication to the team whenever we needed it - including outside of working hours! Guestcentric, both in terms of service and product, offers a significant level of flexibility to ensure our hotels achieve the best results possible.
It was also helpful that Ana Leal, who manages the onboarding team, pushed us with reminders for feedback to move the project along and ensure we had everything ready to go live in a timely manner. Whenever we encountered any issues, it was extremely helpful to be able to Whatsapp her or other members of the Guestcentric team, and receive a call 10 minutes later to answer any questions or help us solve an issue very quickly.
We also learned a lot about how to work the central reservation system (CRS) during the onboarding process, participating in a number of online training sessions and webinars by Guestcenric. This enabled us to quickly learn all the ins and outs of the Guestcentric platform, and hit the ground running. It’s extremely valuable to get this level of support, as well as really fast feedback when needed.
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#### Guestcentric’s CRS is very user-friendly, both from the perspective of the guests who are booking the hotels, and also from that of the hoteliers managing the backoffice.
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**From a technological perspective, what would you say are the main strengths of the Guestcentric platform?**
Guestcentric’s CRS is very user-friendly, both from the perspective of the guests who are booking the hotels, and also from that of the hoteliers managing the backoffice. In general, Guestcentric’s booking engine is quite remarkable. It allows a lot of flexibility for the guests, but also gives hoteliers full autonomy to seamlessly set up and showcase different offers and promotions very quickly, and in response to different demands.
Guestcentric’s integration with SiteMinder will also continue to be a very important factor for our online distribution on a global scale. But, the booking engine stands out! We have reviewed quite a few throughout the process of selecting a provider, and found Guestcentric’s booking engine to be one of the best in the market!
**How do you foresee Guestcentric’s technology and service improving the business operations, digital sales, marketing, and overall direct business growth for your hotels?**
In general, Guestcentric will help us a lot just to be more visible. In the past, we had individual websites for each hotel, which were not very consistent in terms of appearance and brand consistency. Since partnering with Guestcentric, we now have the online portal for MUZE Hotels and one page for each individual hotel that follows a consistent layout and structure.
In regards to the Guestcentric backoffice, it’s very simple to just add or update content on our website. There are also many features we can use for social media posting. In the past, our different social accounts had very little activity because we did not have the resources to maintain. Now, we can do several posts in a day if we want to. We just have one landing page for the brand (and each individual hotel) to do the linkings, and can easily publish promotions on the website and other channels.
As mentioned above, Guestcentric’s booking engine is also very powerful. Therefore, we believe that all of this will really help us to grow our direct business and move away from the OTAs.
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#### Guestcentric’s booking engine is also very powerful. Therefore, we believe that all of this will really help us to grow our direct business and move away from the OTAs.
### When we published the MUZE Hotels portal and property websites, we created a promotion to celebrate the launch. Within just eight days since going live, this promotion generated a lot of direct business.
**What are 1-3 of your favorite features in the Guestcentric platform?**
Guestcentric’s integration to our payment system is quite smooth. The backup connection to the payment database, in terms of reservations and credit card deposits, is really helpful. Furthermore, the instant integration with SiteMinder’s channel manager (where Guestcentric acts as a channel) is also a really good solution. In fact, it’s a winning solution for the booking engine, where Guestcentric becomes an additional channel and we do not need to create additional integrations to the PMS, which is normally quite a tedious process.
Guestcentric’s backoffice itself is very powerful for a number of reasons. For example, with the test websites it’s very easy for us to see what the content will look like and how the content will be displayed before going live. We can also instantly create webpages as needed, and with the preview page we can easily check if everything is 100% in line with how we would like to display our content. After that, we can simply save and publish the content in seconds.
When we published the MUZE Hotels portal and property websites, we created a promotion to celebrate the launch. Within just eight days since going live, this promotion generated a lot of direct business. It’s really easy to create and publish promotions on Guestcentric’s backoffice. It only takes a few steps, and there are so many options to create promotions according to different themes - such as midweek specials or weekend specials.
One of the greatest advantages of Guestcentric’s CRS is that it allows us to be very flexible as a business, responding to changing demands and seasons in a timely manner. For instance, if we identify some key dates, we can instantly start setting up promotions so we can go live on those dates, within seconds.
Overall, the greatest feature for us is the backoffice itself, because it enables us to be more flexible and to create content and promotions autonomously. Most importantly, it is also very user-friendly, even for those who do not have any prior knowledge before working with it. It’s very intuitive and we can easily perform an array of operations very quickly when needed.
**On a scale of 1 to 10, how would you rank Guestcentric's level of customer support?**
So far, it’s a 12 out of 10, due to the points mentioned above. Everytime we send Ana, Nelson or any other team member an email or whatsapp, they respond very quickly. The team’s flexibility is also a winning point for us.
We are very happy that we selected Guestcentric as our provider on this journey, because we are very pleased to work with the team, Ana, Nelson, and Rute who are all very dedicated to the project. The immediate response is really second to none, and we have every confidence our business will continue to thrive with this level of commitment, dedication, and support to achieve our goals.
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###### Become our next success story. [Request a Demo.](https://www.guestcentric.com/request-a-demo)
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# Entrevista a Gavin Eccles
#### Entrevista do Mês
avin _Aviação_
_Professor e Consultor_ Eccles
Ao longo da série Hotelier PULSE, os hoteleiros têm-se preocupado sempre com o impacto das restrições dos voos nas viagens. A grande questão na mente de todos é: haverá oferta de aviões suficiente para suportar a procura reprimida? E qual será o impacto nos hotéis em todo o mundo? Para responder a estas perguntas, conversamos com o especialista em aviação Gavin Eccles - consultor administrativo e professor de aviação e turismo, para saber a sua opinião sobre a situação das companhias aéreas até hoje e o que podemos esperar quando as restrições às viagens forem suspensas.
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### O problema que temos de momento é com a procura e, nesse aspecto, é aqui que estamos no mesmo barco que os Hotéis.
**As reservas em Janeiro de 2021 representaram apenas 21% das do mesmo período do ano passado. Na sua opinião, como é que a incerteza em torno das viagens aéreas desempenhou um papel nesta situação?**
O estado actual da aviação reflecte de perto o que está a acontecer na indústria hoteleiranos dias de hoje. Temos capacidade, mas não temos procura porque os mercados não estão abertos. No início de 2021, durante a temporada de reservas de inverno, as companhias aéreas planeavam ocupar 80 milhões de lugares em Março de 2021.
No entanto, a cada semana, as companhias aéreas continuam a cortar a sua capacidade porque a procura permanece baixa enquanto houver fronteiras fechadas. A 15 de fevereiro de 2021, as companhias aéreas tinham cerca de 20 milhões de lugares a menos registados em sistema em comparação com Janeiro de 2021. Os únicos locais onde vemos excepções são na China, Estados Unidos, Rússia e Índia, onde ainda há níveis de voos razoáveis a operarem em rotas domésticas.
Seguindo o roteiro do governo do Reino Unido para reabrir a economia, fala-se que até o final de 2021, poderíamos atingir cerca de 50% dos níveis de mercado de 2019. No entanto, também poderíamos ter apenas 13% até ao final do ano, simplesmente porque não sabemos o que acontecerá a seguir em termos de reabertura de fronteiras e como é que a distribuição das vacinas continuará. Mais importante, precisamos de devolver a confiança ao consumidor para viajar novamente.
É importante observar que não temos problemas com o abastecimento. As companhias aéreas estão prontas para descolar. O problema que temos de momento é com a procura e, nesse aspecto, é aqui que estamos no mesmo barco que os Hotéis. Nenhum consumidor arrisca fazer uma reserva de momento, porque não sabem o que irá ou não estar disponível na altura.
**A expectativa para as ‘viagens de negócios’ continua a diminuir, enquanto as expectativas para as ‘viagens de lazer’ aumentam constantemente. Na sua opinião, por que é que isso acontece?**
Se olharmos para trás, para o que aconteceu em setembro de 2020, as companhias aéreas low cost (como Ryanair, EasyJet, Wizz Air, etc) conseguiram arrancar mais rápido. Porquê? Porque estas companhias aéreas operam em modelos point-to-point. Então, por exemplo, se um número suficiente de consumidores precisa de voar directamente de Lisboa para Londres e voltar, os aviões estão prontos e as fronteiras estão abertas, então não há realmente nada que impeça estas companhias aéreas de reiniciar a actividade comercial.
Na terceira semana de fevereiro de 2021, após o anúncio do Reino Unido de que as viagens internacionais podem recomeçar em meados de Maio, a Easyjet anunciou que as suas reservas de voos aumentaram 300% em comparação com a segunda semana de Fevereiro. E, ainda mais notável, é que a Easyjet Holidays disse que aumentaram 600% em relação à semana anterior.
Agora, pode imaginar, as reservas da semana anterior foram muito baixas, em relação ao que esperávamos. Mas de repente, com um pouco de positividade e um pouco de confiança, o mercado disparou. O nível de procura reprimida por lazer é enorme.
Com a previsão do retorno das viagens nos meses de verão: junho, julho e agosto, os consumidores em todo o hemisfério norte provavelmente irão investir em feriados. Portanto, é óbvio que o lazer se vai recuperar durante este período. Se Setembro, Outubro e Novembro vão reactivar a procura por viagens de negócios em 2021, ainda está para ser visto.
**Quando é que os hoteleiros podem esperar que as viagens aéreas retornem aos níveis pré-covid?**
Desde 2010, o sector de aviação civil tem sempre crescido cerca de 5% em relação ao ano anterior. A previsão era que a indústria continuasse a crescer a cada ano entre 2019 e 2024. Mas, como sabemos, a indústria sofreu uma queda massiva em 2020. A questão agora é: para onde iremos a partir daqui?
Estamos num período em que a maioria das pessoas diz que a indústria alcançará os níveis de mercado de 2019 em 2024. Mas se pensar bem, isso não significa que cresceu. Quando voltar aos níveis de 2019, significa que os próximos quatro anos terão crescimento zero. Assim, a indústria introduziu o benchmark 2019, com o objetivo de recuperar 50% em 2021, e depois os próximos 50% entre 2022 e 2023. No entanto, esta previsão não anula a incerteza prevalecente.
Mas, numa nota optimista, se é certo que em meados de Junho de 2021 as coisas podem voltar ao normal, por que não podemos voltar aos níveis de 2019 mais rápido? Esperançosamente, essa perspectiva dá-lhe uma imagem de onde 2024 é o auge, mas com a possibilidade de que a indústria se possa recuperar para os níveis de 2019 ainda mais cedo.
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**Se a maioria das rotas adotar o modelo point-to-point, isso significa que agora os hotéis em cidades secundárias podem ter uma recuperação melhor do que teriam no normal sistema de hubs de companhias aéreas?**
Olhando especificamente para os EUA, podemos ver que os hubs aéreos de Nova York e Los Angeles têm sofrido mais com o clima actual. O que cresceu foi Jackson Hole e Palm Springs, que actualmente é um dos aeroportos de crescimento mais rápido do mundo. Tudo isto indica que os consumidores, pelo menos por enquanto, não querem estar nas cidades.
No entanto, se as coisas voltassem ao normal amanhã, as pessoas deixariam de querer ir para as cidades na mesma? Estamos realmente a dizer que quando todas as pessoas vulneráveis forem vacinadas, não iremos voltar para as cidades? Ou que não queremos falar com pessoas? Que queremos apenas ir para Jackson Hole e Palm Springs e nunca mais visitar Nova York ou Los Angeles de novo?
Embora os níveis significativos de tráfego aéreo tenham sido redireccionados em resposta à procura actuall, não consigo ver essa situação a continuar quando saímos desta pandemia. Tenho a certeza de que muitos de nós esperamos voltar a mais espectáculos, discotecas, pubs, concertos e muitas outras reuniões sociais.
Também é importante considerar onde as companhias aéreas irão parar. Houve uma visão de voar por mais tempo, e certas companhias aéreas, como a Qantas, estavam a começar a pensar em voar de Londres a Sydney e de Sydney a Londres. Com os A350 e B777, estas rotas podem acontecer. A questão era se os passageiros querem passar 16, 17 ou até 19 horas numa aeronave, ou eles querem ir via Dubai, passar lá alguns dias e, em seguida, viajar?
2020 mudou essa hesitação, porque ninguém quer voar sobre hubs no momento. Os aeroportos estão a ser desafiados sobre como podem continuar com o distanciamento social e evitar o contágio de Covid-19, etc. Tem-se falado que mais passageiros podem querer mais viagens point-to-point, mas quando as cidades reabrirem, é provável que os aeroportos os sigam. Como mencionei antes, a oferta está aí, estamos é a olhar para uma procura diferente.
**Quais são as suas expectativas para as viagens aéreas quando as restricções governamentais forem suspensas?**
A Industry Air Travel Association (IATA) propôs o passaporte IATA que permite aos passageiros partilhar dados dentro de um aplicativo. Mas embora várias companhias aéreas e governos se tenham inscrito neste projeto, todos precisam de estar alinhados para que funcione em escala global.
Com o passaporte IATA, todas as suas informações são armazenadas num aplicativo, incluindo toda a papelada e burocracia. Isso é semelhante ao que temos agora com a pré-autorização para garantir que os passageiros não estão numa lista ‘No-Fly’. Se essa partilha de informações puder ser feita de forma rápida e fácil, isso permitirá que as companhias aéreas retornem mais facilmente aos hubs de transferência. A última coisa que as companhias aéreas querem são filas de 2 a 3 horas nos aeroportos, porque isto significa que os aviões não farão conexão entre si.
A ‘Block Hour’ de uma aeronave significa que só pode voar durante algumas horas. Se começar a atrasar voos e procedimentos, o modelo da aviação será desafiado. Portanto, é preciso haver integração entre as diferentes partes interessadas, associações e instituições para alinhar este procedimento e fazê-lo funcionar.
**Como irão as companhias aéreas responder ao aumento da procura quando as restricções forem suspensas?**
A maioria das companhias aéreas reestruturou-se, planeando quais as aeronaves a remover a longo prazo. Então, teoricamente, mesmo que as companhias aéreas possam não estar a voar, elas sabem que têm um X número de widebodies e números Y de narrow bodies. Então para o planeamento da rede que é feito, eles simplesmente não sabem para onde podem enviar a aeronave até à reabertura das fronteiras. Quando isso acontecer, provavelmente levará de 2 a 3 semanas para levar os aviões dos desertos aos aeroportos e retomar as operações normais.
Se houver procura, a aeronave estará pronta. O que será interessante é que as companhias aéreas agora tiveram que implementar um modelo de planeamento de curto prazo. Se estivéssemos a viver em tempos normais, as companhias aéreas estariam a planear o verão de 2022 agora. No entanto, a indústria está na verdade a planear o verão de 2021, que está a apenas 3 meses. Portanto, há uma grande mudança entre a flexibilidade das companhias aéreas e dos aeroportos.
A flexibilidade para o sector de aviação será crucial quando a procura aumentar novamente. Portanto, o planeamento mudará do tradicional para o sector, onde as companhias aéreas normalmente planeavam com um ano de antecedência.
* * *
#### Se houver procura, a aeronave estará pronta. O que será interessante é que as companhias aéreas agora tiveram que implementar um modelo de planeamento de curto prazo.
### No clima atual, esta poderia ser uma grande oportunidade para a indústria da aviação - continuar a apostar nos complementos por meio de canais online e offline.
**O que acha que mudará permanentemente no sector de aviação civil depois de tanto tempo com tão poucos voos?**
Semelhante aos hotéis, a indústria da aviação está actualmente à procura de fontes de receita alternativas, desenvolvendo ainda mais um novo conceito chamado NDC ‘Novos recursos de distribuição’. As companhias aéreas estão a tentar agora vender complementos.
A ideia é tentar abrir a plataforma interna de Backoffice de uma companhia aérea numa agência de viagens e basicamente dar ao consumidor a oportunidade de reservar tudo em torno da sua viagem no ponto de contacto. No futuro, e certamente no clima atual, esta poderia ser uma grande oportunidade para a indústria da aviação - continuar a apostar nos complementos por meio de canais online e offline.
**O que pode a indústria da aviação (e os hoteleiros, neste caso) aprender com os eventos da pandemia e os programas de resgate?**
Para as companhias aéreas que cresceram fortemente nos últimos cinco anos até 2020, o leasing de aviação tornou-se muito popular. Dublin e Singapura tornaram-se centros globais de aviação e a maioria dos principais bancos estavam envolvidos no leasing de aviação. Na verdade, o Banco da China é um dos maiores proprietários da aviação.
O que isso quer dizer é que talvez as companhias aéreas estivessem a crescer tão rapidamente, porque havia um novo mercado. Antigamente, as companhias aéreas compravam os aviões directamente do fabricante. Mas o que a indústria criou agora é um intermediário, onde existe o fabricante que vende para o locador, que então negocia com a companhia aérea.
Isto deu às companhias aéreas a capacidade de continuar a crescer. Enquanto isto funcionava, todos estavam felizes. Mas quando aconteceu o impensável, as companhias aéreas apelaram aos governos para que as ajudassem a simplesmente permanecer vivas. Isto apenas mostra que, quando uma companhia aérea não voa, os modelos não estão certos. Temos muitos dos nossos custos associados a activos. Então, acho que a aprendizagem aqui é que talvez tenhamos crescido demasiado rápido.
**Quais os locais que acha que serão os primeiros a recuperar em termos de capacidade de voo?**
Como discutimos antes, todas as rotas de lazer serão as mais propensas a recuperar mais rapidamente, portanto, todas as linhas entre o Norte e o Sul, onde todos estão a viajar no verão. Claro que isso depende de quando as rotas transatlânticas serão reabertas.
A China era o maior mercado de viagens emissoras do mundo no final de 2019, ultrapassando os EUA. Então, a questão agora é: o que está a acontecer lá? Porque eles têm sido bastante abertos internamente, mas não tão abertos internacionalmente. Portanto, pode ser como um tsunami quando as fronteiras chinesas forem reabertas.
Nenhuma das companhias aéreas chinesas precisou de resgates, então é provável que a estratégia de saída da China seja impulsionada pela China. As companhias aéreas estão prontas para voar, mas não tiveram uma estratégia de ida até agora. Por outro lado, Lufthansa, Air France e KLM - que são unificadas e estavam implementando grandes estratégias na China - provavelmente não reiniciarão tão rapidamente. As grandes companhias aéreas chinesas farão o trabalho das companhias aéreas internacionais para fazer com que os consumidores chineses viajem novamente.
* * *
##### Junte-se ao Hotelier Pulse
###### Faça a pesquisa deste mês [Aqui](https://www.surveymonkey.com/r/HotelierSpotlightMarch2021) .
[en](https://www.guestcentric.com/hotel-website-design-booking-engine "English")
- [pt](https://www.guestcentric.com/pt/hotel-website-design-reserva-motor "Português")
# Site do hotel e motor de reservas
## Solução de design de site de hotel
Temos orgulho em entregar designs de sites de hotéis intuitivos e premiados que aumentam a visibilidade online e fazem os hotéis se destacarem. Integrada com o Booking Engine da Guestcentric, esta poderosa solução de e-commerce permite que os hotéis convertam facilmente visitantes online em reservas mais diretas. Aplicando nosso conhecimento especializado e profundo sobre o que os visitantes estão procurando online, trabalhamos em estreita colaboração com seu hotel para dar vida à sua marca e visão online, dando aos hóspedes uma riqueza de oportunidades para reservar facilmente diretamente em seu site.
#### Publicação com um Clique
Simplicidade é o que nossos clientes amam em nós. O CMS orientado a e-commerce da Guestcentric elimina as horas gastas atualizando e publicando manualmente suas ofertas em vários canais. Apenas um clique é tudo o que é preciso para que hotéis ou grupos atualizem e envolvam automaticamente os hóspedes com conteúdo consistente, ofertas especiais e promoções em uma infinidade de canais e se beneficiem de:
\- Informações consistentes sobre a marca do hotel em várias plataformas
\- Páginas web automáticas
\- Não há necessidade de vários logins
\- Publicação eficiente de ofertas especiais em diversos canais, oferecendo aos hóspedes mais links diretos para o site do seu hotel.
[Solicite uma Demonstração](https://www.guestcentric.com/pt/solicite-uma-demo)
#### Editor de conteúdo WYSIWYG
O editor de conteúdo do Guestcentric _What You See is What You Get_elimina horas de escrita, revisão, visualização e edição de conteúdo para garantir que este complementa o design do site do seu hotel. O nosso editor de conteúdo visual coloca-o a si no controlo da imagem do site do seu hotel e como comunica com os hóspedes. Veja as suas páginas do website ganharem vida com o conteúdo à medida que o escreve!
[Solicite uma Demo](https://www.guestcentric.com/pt/solicite-uma-demo)
#### SEO Automático para Hotéis
Configuramos e implementamos ferramentas automáticas de SEO para manter o site do seu hotel visível 24 horas por dia no motor-de-busca da Google, dando-lhe mais tempo para se concentrar nos seus hóspedes. Não há limites para quando ou onde reservar os seus quartos, quando o site do seu hotel inclui:
- Schema Markup inteligente para motores-de-busca para entender melhor o site do seu hotel
\- Nome da propriedade frequentemente usado em elementos de página
\- Texto alternativo optimizado por palavra-chave em arquivos e imagens
\- Sitemap.xml optimizado para vários dispositivos e línguas
[Solicite uma Demo](https://www.guestcentric.com/pt/solicite-uma-demo)
#### Painéis de Dados Comerciais do Site do Hotel
Os painéis simplificados de análise da web e dados comerciais da GuestCentric fornecem informações de 360 graus sobre o tráfego do site do seu hotel e o desempenho comercial online. Obtenha dados de comportamento do visitante do site em tempo real, identifique tendências de compra online e responda com agilidade para aumentar as conversões diretas usando as seguintes métricas de desempenho:
\- Comportamento do visitante
\- Visão geral da fonte de tráfego
\- Visitas por país
\- Análise de desempenho de vários dispositivos
\- Métricas do mecanismo de reservas, incluindo ofertas mais populares e hóspedes recorrentes
\- Painéis de referência de negócios, incluindo desempenho de canais online
[Solicite uma Demonstração](https://www.guestcentric.com/pt/solicite-uma-demo)
* * *
#### O que nossos clientes pensam:
#### Denise Stilman
**Directora Geral na Foremost Resorts** "O motor de reservas da GuestCentric é optimizado para gerar reservas directas, desde a forma como as ofertas são apresentadas a potenciais hóspedes até à velocidade com que as tarifas e a disponibilidade são sincronizadas e actualizadas em todo o sistema central de reservas."
#### Rodrigo Machaz
**Director Geral nos Memmo Hotels** "Somos responsáveis por um grupo de 3 hotéis e temos usado a GuestCentric durante estes últimos oito anos. Para quem quer aumentar as reservas diretas, a GuestCentric é a solução perfeita."
#### Denise Stilman
**Directora Geral na Foremost Resorts** "O motor de reservas da GuestCentric é optimizado para gerar reservas directas, desde a forma como as ofertas são apresentadas a potenciais hóspedes até à velocidade com que as tarifas e a disponibilidade são sincronizadas e actualizadas em todo o sistema central de reservas."
#### Rodrigo Machaz
**Director Geral nos Memmo Hotels** "Somos responsáveis por um grupo de 3 hotéis e temos usado a GuestCentric durante estes últimos oito anos. Para quem quer aumentar as reservas diretas, a GuestCentric é a solução perfeita."
[Prev](https://www.guestcentric.com/pt/hotel-website-design-reserva-motor) [Next](https://www.guestcentric.com/pt/hotel-website-design-reserva-motor)
[1](https://www.guestcentric.com/pt/hotel-website-design-reserva-motor)
[2](https://www.guestcentric.com/pt/hotel-website-design-reserva-motor)
#### Dados das reservas directas do hotel nas suas mãos
Recolha, meça e actue nos comportamentos e interacções dos hóspedes em tempo real com o nosso dashboard intuitivo de análise de dados do seu hotel. Com todas as ferramentas de relatórios certas disponíveis num único interface, pode gerar insights accionáveis de forma transparente para inovar a experiência do hóspede e impulsionar as vendas directas.
[Solicite uma Demo](https://www.guestcentric.com/pt/motor-de-reservas-hotel-central-de-reservas)
* * *
* * *
#### +60%
**AUMENTO DA CONVERSÃO**
#### $190M
**POUPADOS EM COMISSÕES**
#### 13M
**NOITES RESERVADAS DIRECTAMENTE**
#### +50%
**RECEITA DIRECTA**
* * *
#### +400
**INTEGRAÇÕES DISPONÍVEIS**
#### +180
**HORAS POUPADAS**
#### 0.5
**CASOS POR USER ANUALMENTE**
#### 72%
**CASOS RESOLVIDOS <** **24H**
* * *
### Hora de mudar?
#### A GuestCentric pode lhe oferecer:
√ Integração e configuração personalizadas
√ Equipe de suporte incrível com índice de satisfação de 95%
√ Entrega de produtos prontos para uso por especialistas digitais e hoteleiros
√ Uma interface centralizada para gerenciar seu site, reservas e inventário
#### [Solicite uma demonstração](https://www.guestcentric.com/pt/solicite-uma-demo)
[en](https://www.guestcentric.com/testimonial-foremost-resorts "English")
- [pt](https://www.guestcentric.com/pt/ "Português")
# Testimonial Foremost Resorts
#### Success Stories
oremost _with Denise Stillman_
_& Jason Porter_ Resorts
* * *
## Foremost Management Services, Inc. is a hospitality operations & consulting firm specializing in Condominium Hotels. Founded in January of 1997 by principals Greg and Denise Stillman, Foremost Management Services, Inc. brings an experienced, hands-on approach to management. Foremost maximizes a property's value through proper planning, sound organization, proven operational methods, tight fiscal control, and aggressive marketing. Foremost becomes the eyes and ears of a property offering support, direction, and structure to a condominium property that typically involves absentee ownership. Foremost Resorts owns four Resorts: Parkwood Lodge, Westwood Shores, Newport Resorts,and Inn at Little Sister Hill.
## Parkwood Lodge features affordable family friendly rooms near Peninsula State Park. Its Fish Creek location makes it central to all Door County attractions! The property also features an indoor pool and hot tub, tennis courts, grilling areas. Parkwood Lodge is just minutes from many Door County attractions, including State Parks, golf courses, mini-golf, go-karts, indoor arcades, fishing, boating, biking, hiking, and horseback riding.
* * *
**What influenced your decision to partner with Guestcentric?**
The promise of ease of use. It was very challenging to work with our previous provider from the backend because we didn’t have the ability to instantly publish or update content or promotions across our website and booking engine. The opportunity to be more autonomous and flexible is ultimately what drove us to join Guestcentric, and we’re happy to say the journey has been going extremely well since then.
**How would you describe the website revamp process with Guestcentric for your properties?**
We initially agreed to the revamp process to achieve more ease of backend use. Before going into the project with Thomas, we noticed quite a few areas where we would need to request assistance. Thomas said, “You shouldn’t need help with that. You should be able to easily manage your own website yourself, your photos should resize, your fonts should adjust, and overall it should just be easier for you to manage your own website.”
The process was seamless! We had no website downtime throughout the process, no disruptions, and no missed reservations. It was great. We never compromised the user experience on our websites throughout the revamp process. The end result left us very satisfied because not only did our websites stay nice and easy for guests to use, but it was also much easier from our side to implement promotions and stop them when we decided we didn’t need to run them anymore.
* * *
**Do you feel your newly-revamped property websites better represent your brand and what has been the impact on visitors/guests?**
We initially decided to revamp our website in order to improve usability from the backend. Then we received a call from the Guestcentric team to go over the whole branding exercise, which to be honest seemed a bit tedious at first because we just wanted the backend functionalities improved. But going through the motions on that exercise not only helped your team better understand what we were trying to accomplish but also ensured we relaunched websites that better resonate with guests and optimize their experiences.
From our side, we play around a lot with the booking engine and reservation side of things. We are not designers. Therefore, it has been extremely valuable to work with a team of hospitality and web design experts to take care of that side of things and ensure our websites would be appealing to guests. It’s improved our branding as a result. The consistent color schemes are great! We also like the way everything looks amazing from the user’s perspective, with beautiful big pictures that capture the attention of our online visitors.
* * *
#### From our side, we play around a lot with the booking engine and reservation side of things. We are not designers. Therefore, it has been extremely valuable to work with a team of hospitality and web design experts to ensure our websites appeal to guests.
* * *
* * *
**Have you seen an increase in direct bookings as a result of Guestcentric’s integrated website + booking engine solution? If so, what role do you think your new websites played in this increase?**
Guestcentric has certainly given us the tools and the data to see how things are shaking out. With some of our properties booking.com is still leading the way in terms of reservations, but at the end of last year, we decided to adjust how we distribute our inventory to them and are excited to see how it goes from here.
Ultimately, the way the booking engine works and even just our switch to Guestcentric has increased our direct bookings for sure because we are better able to implement strategies, such as promotions or social media, that bring guests directly to our direct booking engine rather than the guest having to search for us on Google.
**How have the new Hotel Websites improved the sales and marketing for your resorts?**
It’s certainly easy to start and run promotions and packages, then put a stop to them when needed. During slow periods, it’s great to have the ability to play around with pushing new offers to attract more guests. The ease of use for the guests is also fantastic!
Guestcentric’s automatic photo editing features has also enabled us to be more efficient with our sales and marketing. With many other website hosts you have to manually resize or edit photos prior to uploading and publishing them. But when we’re on the backend and quickly want to set up a promotion with a photo, the ability to just go into the media library, find the right image, and have it fit instantly is a huge feature that Guestcentric delivers.
It seems small, but we are hotel people, not web designers. With other website providers, it’s common to have to call in to add a photo or make a simple change to the website. With Guestcentric, we have the autonomy and agility to update everything ourselves.
Prior to the pandemic, we promoted the arts and culture in our area, but when the pandemic started, all the theaters closed down. At first we thought, “We’re out of luck”. But as soon as we realized that guests were still traveling to our destination, but instead wanted to kayak, hike or be shown the outdoors, we had the agility to quickly change our photos and everything else we were doing to promote our destination. We’re already back to and in some properties exceeding our 2019 revenue levels, and we are excited about that!
* * *
#### In terms of the guest experience, we also love the communication side of the Guestcentric platform and the clarity in which a guest can see our room types and book the correct one in the first go.
### It’s wonderful to not have to contact other companies or departments for the smallest changes, and that we can just do it ourselves and it works.
**How have the new Hotel Websites improved the daily operations for your resorts?**
How simple it is to change things, such as prices, implementing packages, and then removing packages when needed. It’s wonderful to not have to contact other companies or departments for the smallest changes, and that we can just do it ourselves and it works.
**On a scale of 1 to 10, how would you rate the level of support throughout the revamp process? Why?**
Easily a 10! Thomas in particular is fantastic. We’ve spent a lot of time with Thomas that he has become our friend, even though we have yet to meet him in person. But even just reaching out to the wider support team when Thomas is unavailable, has been a great experience. We have never felt that the team was unavailable to help us out. Guestcentric’s support team is always super fast to respond and resolve any issue which may arise.
**What are some of your favorite features about Guestcentric’s integrated website and booking engine solution?**
Firstly, the ability to have nice big bold photos seamlessly integrate into our website, and how we can easily upload, edit, and change them when needed. We really value the improvements that we can easily do ourselves across our websites.
In terms of the guest experience, we also love the communication side of the Guestcentric platform and the clarity in which a guest can see our room types and book the correct one in the first go. We have a lot of different room types, and previously that was something we struggled with. But since working with Guestcentric, we no longer receive calls from guests asking to clarify the difference between rooms. We used to have a lot of questions from guests, but now it’s really clear and easy for guests to browse our room types, check availability, check the price, and book in just a few steps. We truly value the simplicity of the journey guests follow through the website and to our booking engine.
Another one of our favorite features is the Revenue Tab at the backend, where we can see the calendar that shows where the different rooms are and how they are filling up. We’re really starting to use this tool a lot more for our forecasting, and Thomas has been helping us learn how to use it to better manage our inventory across our direct channel as well as Booking and Expedia. It’s great to be in control of our distribution, not giving as much inventory to external channels and optimizing our direct channel.
And finally, the people at Guestcentric, who provide us with a wealth of data and training webinars to help us make the best use of the platform and grow our business.
* * *
###### Become our next success story. [Request a Demo.](https://www.guestcentric.com/request-a-demo)
- [en](https://www.guestcentric.com/lab "English")
- [pt](https://www.guestcentric.com/pt/lab "Português")
# Lab
_Um inovador lab digital especializado em hotelaria_
Sejamos francos... Provavelmente não tem tempo ou recursos para se concentrar na presença online. As OTAs estão a vender a maior parte de suas noites e sua prioridade é o serviço que o hotel oferece aos seus hóspedes.
Com os serviços do digital lab, nós tornamo-nos na extensão digital da sua equipa de marketing. O nosso objetivo é maximizar o revenue directo do hotel garantindo uma distribuição equilibrada em todos os canais.
* * *
#### 'Mãos na massa'
_Conhecemos a nossa aplicação como a palma da nossa mão. Haverá alguém melhor para o ajudar a tirar partido dela?_ A resposta é não! Para além disso, somos especialistas em hotelaria e marketing digital com uma perspectiva inovadora e baseada em resultados de milhares de hotéis. A par das melhores práticas da indústria, desenvolvemos e implementamos acções revolucionárias a nível da gestão conteúdo do website, ferramentas de optimização do motor de reservas e monitorização da presença nas OTAs.
#### Business Intelligence
_"Apoiar o processo de tomada de decisão com base na análise de dados para optimizar os resultados."_
Poderosos relatórios com dados cruciais sobre o desempenho do seu hotel para decisões de gestão mais inteligentes. Vamos informá-lo sobre onde é necessário agir e as melhores ações a implementar para consistentemente melhorar os resultados.
Desta forma ficará com mais tempo para se focar no que é realmente importante: o serviço ao cliente.
#### Reuniões Mensais
_"É incrível ver como uma perspectiva externa pode impactar o nosso processo de decisão na gestão do hotel."_
O seu account manager exclusivo irá reunir-se consigo uma vez por mês para uma análise detalhada da performance do hotel. Iremos aconselhá-lo estratégicamente sobre as melhores acções a implementar, o impacto das mesmas e ajustar a estratégia sempre que necessário para alcançar os objectivos.
* * *
### "Assertividade. Compromisso. Confiança."
Estas são algumas palavras que os nossos clientes usam para nos descrever.
E os resultados falam por si:
#### Hotel com 74 quartos
Hotel de cidade - 4 estrelas
Data de abertura: 2000
#### Hotel com 28 quartos
Pequeno boutique hotel
Data de abertura: 2016
* * *
## Quer trabalhar connosco?
Nome
Apelido
Email
Telefone
Propriedade / Empresa
\-\- Seleccione --Tenho objectivos definidos e preciso de ajuda para alcançá-los.Preciso de ajuda para definir e alcançar objectivos.Estou a contactar-vos porque…
Aceito os Termos e Condições e a Política de Privacidade e Dados Pessoais, que é parte integrante do mesmo.
Quero receber informação sobre a GuestCentric.
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Comments
[en](https://www.guestcentric.com/customer-testimonials "English")
- [pt](https://www.guestcentric.com/pt/ "Português")
# Customer Testimonials
* * *
## Why Our Customers Trust Us
From city center hotspots to multi-property brands, GuestCentric has been working with hotels from around the world since 2008. Each of our clients fills us with pride and these are some of their success stories.
#### Foremost Resorts & Parkwood Lodge
_Interview with Denise Stillman & Jason Porter_
Foremost Management Services, Inc. is a hospitality operations & consulting firm specializing in Condominium Hotels. Founded in January of 1997 by principals Greg and Denise Stillman, Foremost Management Services, Inc. brings an experienced, hands-on approach to management. Foremost Resorts owns four Resorts: Parkwood Lodge, Westwood Shores, Newport Resorts, and Inn at Little Sister Hill. Parkwood Lodge features affordable family friendly rooms near Peninsula State Park. Its Fish Creek location makes it central to all Door County attractions!
[Read Story](https://www.guestcentric.com/testimonial-foremost-resorts)
#### Penally Abbey
_Interview with Lucas Boissevain_
As you find it today, Penally Abbey is a true labour of love for the Boissevain family. Husband and wife team Lucas and Melanie Boissevain work closely with two of their three children, Saskia and Jacques to create this 12 bedrooms, boutique hotel and restaurant by the sea in Pembrokeshire.
[Read Story](https://www.guestcentric.com/testimonial-penally-abbey)
#### Areias do Seixo
_Interview with Joana Lopes and Ângela Pereira_
A magical place in a magical setting, Areias do Seixo is a natural haven less than one hour from Lisbon. This is a special place where pine trees, dunes and sea murmur their secrets. Guests experience originality, sublime comfort and an unerring sense of style that seamlessly blends in with the natural surroundings of the land, the sea and the shore.
[Read Story](https://www.guestcentric.com/testimonial-areias-do-seixo)
#### Coastal Inn & Suites
_Interview with Cheerag Patel_
Located in the heart of the Virginia Beach Boardwalk, with over 3 miles of beaches, many restaurants, shops, and attractions within walking distance, Coastal Inn & Suites gives guests an ideal haven where they can easily find something to do. With friendly staff, guests can also enjoy a relaxing stay at this seaside hotel.
[Read Story](https://www.guestcentric.com/testimonial-coastal-inn-suites)
#### ps:hotel by Nordic Choice
_Interview with Ola Thorsén_
Containing 31 rooms, Ps:hotel is Oslo´s smallest hotel, but with the biggest heart. All 31 rooms are cozy and welcoming, and along with booking a room with a view of the Akerselva river, you can as well enjoy a cup of coffee at the PS:cafe.
[Read Story](https://www.guestcentric.com/testimonial-ps-hotel)
#### Golden Lake Resort
_Interview with Renáta Bognár_
Ranked as one of the top hotels in the Balaton Region, Hotel Golden Lake Resort is an excellent choice for guests seeking an exclusive lakeside experience. The hotel blends elements of a modern design with a touch of nature and the relaxing vibe of Lake Balaton.
[Read Story](https://www.guestcentric.com/testimonial-golden-lake-resort)
#### Vila Foz
_Interview with Susana Tavares_
Vila Foz Hotel & Spa is a gem in the city of Porto, facing the infinite blue of the Atlantic Ocean. The walls of Casa Palaciana tell centuries-old stories, beautiful and happy memories of other times.
[Read Story](https://www.guestcentric.com/testimonial-vila-foz)
#### Kronwell Hotel
_Interview with Ionut Radu_
Hotel Kronwell is the first 4 star business & lifestyle luxury hotel in Brasov, Romania, composed by a total of 81 rooms. Kronwell offers dedicated service and outstanding comfort within contemporary designed rooms and exclusive dining venues. The hotel counts with 2 restaurants, swimming pool and SPA facilities.
[Read Story](https://www.guestcentric.com/testimonial-kronwell)
#### Torel Boutiques Collection
_Interview with Ingrid Koeck_
Torel Boutiques is a collection of four prestigious guest houses and hotels in Portugal. Each a unique place with a character, breathing new life with tailored and hand-made Portuguese art and interior design. Known for distinctive narrative-hotel creations, the hotel team dedicates their imagination to the modern and curious traveler who seeks more than a room key – an exclusive lodging with a twist. This spirit has made Torel Boutiques a brand in Portugal and beyond.
[Read Story](https://www.guestcentric.com/testimonial-torel-boutiques)
#### Hotel Timisoara
_Interview with Felicia Ciurus_
Hotel Timisoara is located in the centre of the city, counting 191 rooms and 18 apartments. The hotel offers a relaxing and deluxe stay to its guests, with an array of integrated services, such as the Belvedere Restaurant, conference rooms, a bar and a wellness centre.
[Read Story](https://www.guestcentric.com/testimonial-hotel-timisoara)
#### Hotel Orion Várkert
_Interview Kalman Kintli_
Hotel Orion Várkert is the first privately owned and operated hotel in Budapest. Surrounded by medieval houses, it has been redecorated and refurbished several times over the years. The Hotel Orion Várkert has a unique location on the Buda side of the town in the district I. Traditional thermal baths, well-known monuments – the Citadel, the Castle District with small restaurants and shops in medieval buildings, the Royal Castle, Mattias Church, Fisherman’s Bastion are all nearby, most of them within walking distance.
[Read Story](https://www.guestcentric.com/testimonial-orion-varkert)
#### Crystal Palace Hotel
_Interview with Laura Moraru_
Crystal Palace is a four star hotel located in the most important business area of Bucharest. Refurbished in 2018, the hotel is a peaceful and quiet retreat from the city bustle. The Crystal Palace Hotel has with 74 rooms and 11 suites. Its strategic location together with its high quality of services, conference and business facilities, make the hotel the ideal solution for business, tourists and groups.
[Read Story](https://www.guestcentric.com/testimonial-crystal-palace)
* * *
- [en](https://www.guestcentric.com/channel-manager "English")
- [pt](https://www.guestcentric.com/pt/ "Português")
# Channel Manager
## Channel Manager
##### [What is a Channel Manager?](https://www.guestcentric.com/channel-manager\#channelmanager) [Advantages of a Channel Manager](https://www.guestcentric.com/channel-manager\#advantages) [What does a channel manager do in sales?](https://www.guestcentric.com/channel-manager\#sales)
[Guestcentric’s channel manager integration](https://www.guestcentric.com/channel-manager-integrations) helps hotels efficiently manage and synchronize room inventory, rates, and availability across various online distribution channels. Read on to learn more about what a channel manager is and if your hotel needs one.
## What is a Channel Manager?
Channel managers for hotels are designed to facilitate the distribution and management of a room inventory, rates, and availability across various online booking channels. These channels include online travel agencies (OTAs) like Booking.com and Expedia, global distribution systems (GDS), the hotel's official website, and other online platforms.
Channel managers serve as a central hub that allows hoteliers to update and synchronize information in real time, ensuring consistency and accuracy across all channels. This eliminates the need for manual updates and reduces the risk of overbookings or discrepancies in rates and availability. By automating the distribution process, channel managers help hotels maximize their online visibility, optimize revenue potential, and streamline operational efficiency in the competitive online booking landscape.
Guestcentric boasts a direct integration with the world’s leading channel manager, SiteMinder. Therefore, hotels that work with us can connect to a host of channels as part of their distribution strategy.
## Advantages of a Channel Manager
You may be wondering: “Do I need a channel manager?” The answer to this question depends on an array of factors related to the size of your property, the complexity of your distribution strategy, and your goals for managing online bookings. Hotels should also consider the number of channels they use and how frequently they need to update rates and availability.
If you are a large hotel or group with complex distribution needs, then a Channel manager can offer several benefits in terms of operational efficiency, revenue optimization, and guest experience. Here are some key advantages of using a channel manager:
* * *
#### Time Savings
Channel managers automate the process of updating room availability, rates, and restrictions across multiple online booking channels. This saves hotel staff a significant amount of time that would otherwise be spent on manual data entry.
#### Real-Time Updates
Channel managers provide real-time synchronization, ensuring that room availability and rates are consistent across all online channels. This helps prevent overbookings and rate discrepancies.
#### Reduced Errors
Manual data entry increases the likelihood of errors, which can lead to guest dissatisfaction and revenue loss. A channel manager minimizes the risk of mistakes by automating the process.
#### Maximized Revenue
With accurate and up-to-date pricing information available across all platforms, hotels can implement dynamic pricing strategies, adjusting rates based on demand to optimize revenue.
#### Increased Visibility:
Channel managers connect hotels to a wide range of online booking channels, increasing their online visibility and exposure to potential guests.
#### Multi-Channel Distribution
Hotels can efficiently manage their presence on various online travel agencies (OTAs), global distribution systems (GDS), metasearch engines, and their own official website through a single interface.
#### Flexibility in Rate Management
Hotels can easily manage special offers, packages, and promotions across different channels, ensuring consistent messaging to potential guests.
#### Direct Booking Promotion
A channel manager can integrate with the hotel's website booking engine, allowing guests to book directly. This reduces reliance on third-party booking sites and increases direct bookings.
#### Centralized Control
Channel managers provide a centralized dashboard to manage distribution, simplifying the monitoring and adjustment of inventory, rates, and restrictions.
#### Improved Guest Experience
Accurate availability and pricing information on all channels enhance the guest experience, reducing the likelihood of booking disappointments due to outdated information.
#### Competitive Advantage
Hotels can respond quickly to market changes and trends by adjusting rates and availability in real time, gaining a competitive edge in the online booking landscape.
#### Efficient Inventory Management
Channel managers help hotels allocate inventory effectively, ensuring that rooms are available on the right channels at the right time to maximize occupancy and revenue.
#### Data Insight
Many channel managers offer reporting and analytics tools that provide insights into booking trends, guest behavior, and the performance of different channels.
#### Integration with Property Management Systems
Integration with a PMS streamlines operations, allowing seamless management of reservations, check-ins, and guest information.
* * *
In summary, channel managers empower hotels to efficiently manage their online distribution strategy, minimize manual work, reduce errors, optimize revenue, and enhance the overall guest experience. They play a crucial role in the modern hospitality industry by enabling hotels to effectively navigate the complex landscape of online bookings.
* * *
## What does a Channel Manager do in Sales?
In the context of hotel sales, a channel manager plays a significant role in streamlining the distribution of a hotel's inventory, rates, and availability across various online booking channels. Here's what a channel manager does in sales
* * *
#### Centralized Management
The channel manager serves as a centralized hub that connects the hotel to multiple online sales channels, including online travel agencies (OTAs), global distribution systems (GDS), metasearch engines, and the hotel's own website.
#### Real-Time Synchronization
The channel manager ensures that all channels have up-to-date and consistent information regarding room availability, rates, and restrictions. Any changes made to inventory or rates are immediately reflected across all connected channels in real time.
#### Real-Time Synchronization
The channel manager ensures that all channels have up-to-date and consistent information regarding room availability, rates, and restrictions. Any changes made to inventory or rates are immediately reflected across all connected channels in real time.
#### Rate Parity and Rate Management
A channel manager helps maintain rate parity, which means that the same rates are offered across all sales channels. It also allows hotels to manage different rate plans, promotions, and packages easily across these channels.
#### Prevention of Overbookings
By instantly updating availability when a booking is made on any channel, the channel manager helps prevent overbookings, ensuring that a room is not sold simultaneously on multiple platforms.
#### Prevention of Overbookings
By instantly updating availability when a booking is made on any channel, the channel manager helps prevent overbookings, ensuring that a room is not sold simultaneously on multiple platforms.
#### Dynamic Pricing
Channel managers enable hotels to implement dynamic pricing strategies, automatically adjusting rates based on factors such as demand, competition, and market trends, thus optimizing revenue.
#### Multi-Channel Distribution
With a channel manager, hotels can efficiently manage distribution across various platforms without the need for manual data entry on each individual channel.
#### Direct Booking Promotion
A channel manager can integrate with the hotel's website booking engine, enabling direct bookings through the hotel's official website. This encourages guests to book directly, reducing commission fees from third-party sites.
#### Reporting and Analytics
Many channel managers provide reporting and analytics tools that offer insights into booking trends, guest behavior, revenue performance, and the effectiveness of different sales channels.
#### Efficient Inventory Allocation
A channel manager helps hotels allocate room inventory strategically across different channels, maximizing occupancy and revenue potential.
#### Competitive Response
With real-time updates, hotels can adjust rates and availability swiftly in response to market changes, promotions by competitors, or unexpected events.
* * *
In essence, a channel manager enables hotels to efficiently manage their room inventory and rates across a multitude of online sales channels, ensuring accurate information, minimizing errors, optimizing revenue, and improving the overall efficiency of the hotel's sales strategy.
* * *
#### Explore our Channel Manager Integration
With SiteMinder
[Channel Management](https://www.guestcentric.com/channel-management)
- [en](https://www.guestcentric.com/testimonial-torel-boutiques "English")
- [pt](https://www.guestcentric.com/pt/ "Português")
# Testimonial Torel Boutiques
#### Success Stories
orel Boutiques _with Ingrid_
_Koeck_ Collection
* * *
## Torel Boutiques is a collection of four prestigious guest houses and hotels in Portugal. Each a unique place with a character, breathing new life with tailored and hand-made Portuguese art and interior design. Known for distinctive narrative-hotel creations, the hotel team dedicates their imagination to the modern and curious traveler who seeks more than a room key – an exclusive lodging with a twist. This spirit has made Torel Boutiques a brand in Portugal and beyond.
## All establishments encompass the spirit of comfort and refinement, providing dedicated service, and hosting guests in a very personal manner. Each narrative-driven hotel within the collection tells the history and the stories of Portugal. This has made Torel Boutiques the most innovative and exciting hotel collection in Portugal.
* * *
**What influenced your decision to partner with Guestcentric?**
We only had one hotel prior to partnering with Guestcentric in 2016. At this time, our website and booking engine provider at the time left much to be desired. Not only were we receiving minimal direct bookings, but the look and feel of our hotel website were very poor.
Because our hotel website was and still is our business card for online visitors, we recognized the need to change. Guestcentric offered a solution that better aligned to our brand and offer, which is ultimately what influenced our decision to partner with them.
* * *
**In your view, what are some of the benefits you have received or expect to receive from using Guestcentric's solutions?**
Up until 2016, our hotel website was really just a page to put our business online. Although it had some content and offers, it was not a true reflection of who we are as a brand. Guestcentric has proven to be an excellent upgrade for our business.
With Guestcentric’s fully integrated solution, our hotel website is appealing to guests who visit to learn more about what we have to offer, while our booking engine certainly helps to bolster our direct bookings. It has certainly helped us boost our brand image since 2016, and I am proud to say we now have an excellent online presence.
Guestcentric’s content management system has also given us greater flexibility because we can update offers immediately from the back office. This continues to be critical for us, particularly in the current climate where everything keeps changing all the time. This level of flexibility was not attainable with our previous provider, and we always needed to contact them to make updates.
Our journey with Guestcentric has certainly helped us understand the digital world better, and it has been a very strong partnership. As we step into a new page of digitalization, we expect Guestcentric to embark on this next phase of the journey with us and look forward to continuing to develop and grow together.
* * *
#### Our journey with Guestcentric has certainly helped us understand the digital world better, and it has been a very strong partnership.
* * *
**What is your favorite feature from Guestcentric’s Integrated Website & Booking Engine Solution?**
We run a hotel chain, therefore it has been particularly beneficial that our hotel websites all have a consistent brand presence, with the same look and feel. The real strength in my opinion, however, is the hotel booking engine. The flexibility to seamlessly add new features and promotions has truly been beneficial for our hotel.
**How has Guestcentric’s Integrated Website & Booking Engine solution improved the sales and marketing for your hotel?**
The consistency of Guestcentric’s integrated hotel website and booking engine solution has been critical for our branding, marketing, and communications. Our hotel website is the first point of contact for people who want to know about us, and partnering with Guestcentric has certainly improved our standing.
I remember when I first joined Torel Boutiques Collection in 2016, prior to our partnership with Guestcentric. We used to receive feedback from prospective guests who said they were reluctant to book because they weren’t convinced whether the hotel was what they were looking for or not. With Guestcentric’s integrated website and booking engine, we better convey the majority of great products we have to offer in the online travel world.
As an independent hotel collection, we frequently do cross-marketing throughout our properties. The consistency across our websites also reassures guests that Torel is a great place to visit, in any location where we operate. It’s really key how we are being perceived in the market, and our partnership with Guestcentric has really worked for us in this regard.
* * *
#### The consistency of Guestcentric’s integrated hotel website and booking engine solution has been critical for our branding, marketing, and communications.
### Our hotel website is the first point of contact for people who want to know about us, and partnering with Guestcentric has certainly improved our standing.
**How has Guestcentric's Integrated Website & Booking Engine Solution improved the daily operations of your hotel?**
The communications and marketing features within the Guestcentric platform are really easy to learn. We can also make changes or updates quickly from the centralized back office, which in turn allows us to be more flexible and agile as an independent hotel group.
**How Likely are you to Recommend Guestcentric’s Customer Service and Product to your peers in the industry and why?**
Guestcentric’s customer service and support are some of the strongest points. We can count on our key account manager Nelson and Guestcentric’s wider support team to help us in a timely manner.
* * *
###### Become our next success story. [Request a Demo.](https://www.guestcentric.com/request-a-demo)
- [en](https://www.guestcentric.com/testimonial-ps-hotel "English")
- [pt](https://www.guestcentric.com/pt/ "Português")
# Testimonial PS Hotel
#### Success Stories
Hotel by _with Ola_
_Thorsén_ Nordic Choice
## Containing 31 rooms, Ps:hotel is Oslo´s smallest hotel, but with the biggest heart. All 31 rooms are cozy and welcoming, and along with booking a room with a view of the Akerselva river, you can as well enjoy a cup of coffee at the PS:cafe.
## PS:hotel is centrally situated in Oslo’s most vibrant neighborhood, Grünerløkka, a bohemian area teeming with restaurants, bars, and boutique shops.
* * *
**What influenced your decision to partner with Guestcentric?**
We chose to partner with Guestcentric because they offered a one-stop-shop solution for us to manage both our hotel website and bookings. Other providers do not offer this holistic solution, and prior to working with Guestcentric, we always had difficulty integrating our hotel website with our booking engine.
* * *
**In your view, what are some of the benefits you have received or expect to receive from using Guestcentric's solutions?**
Direct bookings of course! At the moment we are seeing consistent growth with our hotel direct bookings, which was one of our core objectives when we chose to partner with Guestcentric in the first place.
**How has Guestcentric’s Integrated Website & Booking Engine solution improved the sales and marketing for your hotel?**
Guestcentric’s integrated hotel website and booking engine solution is continuously developed with the guest experience in mind. I really value how we can seamlessly customize our communications to engage our guests and ensure they always receive crucial information prior to arrival and during their stay.
#### We are seeing consistent growth with our hotel direct bookings, which was one of our core objectives when we chose to partner with Guestcentric.
* * *
**How has Guestcentric's Integrated Website & Booking Engine Solution improved the daily operations of your hotel?**
We love the Guestcentric interface because it is both intuitive and easy to use. It’s extremely efficient to have our revenue, inventory, and other crucial guest information all consolidated under one central solution.
* * *
#### It’s extremely efficient to have our revenue, inventory, and other crucial guest information all consolidated under one central solution.
### The customer support has been amazing thus far. It's good to have someone to answer our queries whenever we need it.
**How Likely are you to Recommend Guestcentric’s Customer Service and Product to your peers in the industry and why?**
I would recommend Guestcentric to my peers in the industry. The customer support has been amazing thus far. It's always good to have someone at the chat to answer our queries whenever we need it, 24/7. The growth in our direct bookings is another reason why I would recommend Guestcentric.
**What is your favourite feature from Guestcentric’s Integrated Website & Booking Engine Solution?**
If I had to pick one, I would have to say the automated pre/post-stay emails. This tool has also proven to be extremely useful in terms of handling cancellations and managing guest expectations prior to arrival.
* * *
###### Become our next success story. [Request a Demo.](https://www.guestcentric.com/request-a-demo)
We will work with you
_Only open-minded hoteliers allowed_
- [en](https://www.guestcentric.com/lab "English")
- [pt](https://www.guestcentric.com/pt/lab "Português")
# Lab
Are you tired of relying on OTAs to sell most of your hotel's nights?
Do you want to increase your direct revenue but don't have the time or resources to focus on your online presence?
Look no further than our GuestCentric Lab Services. Our team becomes a digital extension of your marketing team, working to improve your online visibility and increase direct bookings. We understand that your priority is providing excellent service to your guests, and that's why we focus on maximizing revenue while maintaining a balanced distribution across all channels. Our digital lab services encompass all aspects of your hotel's online presence, from website design and development to digital marketing and distribution.
_An innovative digital lab specialized in hospitality_
As a hotelier, you may not have the luxury of time or resources to focus on your online presence, with OTAs selling most of your rooms. Your priority is providing exceptional service to your guests. That's where our Digital Lab services come in. Our team becomes a digital extension of your marketing team, aiming to maximize your direct revenue while maintaining a balanced distribution across all channels.
* * *
#### Hands-on Approach
_We know our platform like the back of our hands. Can you think of anyone better to help you make the most of it?_
The answer is no! We are hospitality and digital marketing experts with an innovative perspective based on results from hundreds of hotels.
With the industry best practices, we develop and implement revolutionary actions such as website content management, booking engine boosting widgets and OTAs presence monitoring.
#### Business Intelligence
_"Supporting the decision making process based on data analytics to outperform."_
Leverage the power of business intelligence with our comprehensive reports, providing key data on your hotel performance for smarter management decisions.
Our solution empowers you to focus on what truly matters - delivering exceptional guest experiences - while we guide you towards actionable insights and the most effective strategies for achieving outstanding results.
#### Monthly Consultancy
_"It's amazing to see how an outside perspective can impact our hotel business management decision process."_
Your dedicated account manager will meet with you once a month for a detailed performance analysis.
We will advise you on what the next steps should be and adjust the strategy where needed, to best achieve your business goals.
* * *
### "Assertive. Committed. Trustworthy."
These are some of the nice things our clients say about us.
And the results speak for themselves:
#### Hotel with 74 rooms
4 star city center hotel
Opening: 2000
#### Hotel with 28 rooms
Small boutique hotel
Opening: 2016
* * *
## Ready to work together?
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- [en](https://www.guestcentric.com/daniela-hupfeld "English")
- [pt](https://www.guestcentric.com/pt/daniela-hupfeld "Português")
# Daniela Hupfeld
#### Interview of the Month
aniela _Commercial Director at_
_Pierre & Vacances España_
Hupfeld
As we turn the page on 2020, we shine our Spotlight on Hoteliers to understand how the economic downturn continues to impact the industry and what’s on the horizon for 2021. In this month’s **Hotelier Spotlight Interview**, we catch up with Daniela Hupfeld, Commercial Director at Pierre & Vacances España and Member of Revenue Management Advisory Board at HSMA Deutschland.
* * *
### **Like the unexpected strike of the crisis, the upturn will also hit us fast and at the last minute. If we are not ready when that time comes, we will lose out again.**
**What is the status of yours and other hotels in your region today? What are your biggest concerns?**
Many of our hotels in Spain are seasonal, and we shut down most of them at the end of October each year anyway. But what happened in 2020 is that we closed many of our hotels earlier, and are now only planning to open them later. Therefore, the properties that we usually keep open over the winter, for example in Benidorm where we have guests who retire there during this season from Northern Europe, remain closed.
Although the vaccine is good news, this is more in the context of everyone’s health. But realistically, it will take some time before the vaccination program is fully rolled out throughout the globe and it is deemed fully safe to travel again. Then we need to get airplanes back up and running because many of our properties are located on the islands and only accessible by airplane.
Another challenge has been to keep our teams motivated during this time. We do our best to keep positive however, using this downtime to get ready. Because like the unexpected strike of the crisis, the upturn will also hit us fast and at the last minute. If we are not ready when that time comes, we will lose out again. That is the worst thing that can happen to any hotel: Having the opportunity, but not being in the position to make use of it.
**We’re seeing a sharp increase in Hoteliers expecting to financially recover in 2023. Would you say this expectation is the same in your region? Is there something that could happen in the new year to change that timeline?**
It obviously depends a lot on whether you’re an independent, smaller hotel or part of a larger chain of group of hotels. Where you are sitting will strongly influence the timeline of recovery back to 2019 levels.
I personally think city center hotels will face a greater challenge than leisure hotels in remote locations, because people are still looking to go away on a break from overcrowded cities and can somehow afford it. It is my expectation that leisure hotels will probably bounce back sooner than the city center hotels.
This is also due to the widespread uptake of technology across corporate businesses. More people are working from home. Meetings of 15 to 25 people can be done via Zoom or Google Meet video conference rather than face-to-face. As soon as it’s safe, I can see groups business and bigger meetings coming back. Mostly because most businesses find this a bit more difficult to do online.
To return to 2019 levels, it will take us two to three years for sure. Then there is always the question of how you recover that returning demand. I think there we will see some hotels doing really well and recovering earlier, because they managed to convert that demand at the right time.
Others will lose out simply because they have not been ready, or they have been a bit late with implementing a new measure, or they simply panicked and slashed prices far too early and ended up with a lot of low-rate business which may not have been necessary at that point.
* * *
**What about younger travelers who work remotely and are digital nomads? Would that be a potential market to tap into during this time?**
I think subscription models are a nice idea, but especially in times like now where money is tight, there is also significant risk to invest in a long-term clientele without knowing whether you will get the return on investment in the end, simply due to the uncertainty of the situation. In the long-run however, I do think it could be an opportunity, but hotels need to have a product for that.
For example, we are quite traditional leisure hotels, so you could possibly do that with weekend breaks and getaways. But then of course it will make your planning and forecasting, which is difficult enough as it is, even more challenging. There may be a period where you sold so many coupons and voucher subscriptions, but god only knows when it’s going to hit you.
Of course the cash flow is great because then the money comes in, but at the end of the day you also need to plan economically for your complete business year. Let's say the voucher revenue comes in at the beginning of the year, but then you go and spend it. What are you doing with the rest of it when everybody is actually staying at your hotel and not paying anymore?
When it comes to nomads and people that can travel everywhere, basically due to the pandemic we have all become these types of people. Hotels do need a product for that demand and an environment for it. You can be as flexible as you want, but of course, there may be places where it’s just not possible to work because you have thousands of children running around.
From a marketing perspective, it is definitely a consumer group that has been highly underrated thus far - If this pandemic brought anything remotely positive out in the world, it’s that we are all able to connect and achieve many things digitally. Hotels need to certainly tap into this demand. But unfortunately, there are still hotels that don’t have good wifi, for example, or worse still, that make people pay for wifi. Obviously that should be a thing of the past now.
* * *
#### If this pandemic brought anything remotely positive out in the world, it’s that we are all able to connect and achieve many things digitally. Hotels need to certainly tap into this demand.
### **Now really is the perfect time to really review what you have and determine what is and isn’t working for your business.**
**Our Market data shows the direct channel continues to be the most resilient since the start of the pandemic until the present. In your view, why is this relevant in your region?**
If there is one good thing this pandemic has accomplished in the industry, it is that more hoteliers are doing what they should have been doing for the past few years, but didn’t do. Firstly, more hoteliers are taking a closer look at their technologies in order to ensure they invest in the best tools to achieve their business goals.
Now really is the perfect time to really review what you have and determine what is and isn’t working for your business. It’s important to adapt and improve your own technology if necessary, thus ensuring you get more direct business through your hotel websites and other direct channels. Which are undoubtedly the most cost-effective.
When working with third parties, you also need to consider pricing. It’s not necessarily the Hoteliers’ idea to slash their prices, it’s often coming from their partners. Of course, everyone needs to earn money, that is pretty clear. So of course, third parties are asking for lower rates. But then you need to evaluate your partners.
Focusing on the website was long overdue, and there is a lot of work to do in this regard across the industry. So we shouldn’t get bored any time soon. Social media has also historically been neglected. Many Hoteliers still seem to think it’s something modern and for young people, but the reality is that it now plays a crucial role in guest relations.
Guest relations used to be handled in a hotel lobby at a desk, and that desk is social media today. Hotels need to handle it efficiently, and effectively. We work closely with our partners to improve our interactions on social media and also to look at what we should be doing from a digital marketing perspective.
Hoteliers are often easily influenced by others when it comes to areas they are unfamiliar in, and often money is spent on areas where it should not have been. So I think now, more than ever, it’s extremely important to take this time to really learn and evaluate your tools and strategies to prepare for the upturn. It’s also important to see how you spend your marketing budget and who you spend it with.
**Following a steady increase in Hoteliers expecting to decrease ADR in the next 12 months, our latest research shows the biggest shift in the opposite direction. What are your thoughts on ADR and the impact on recovery?**
Well it depends if you are looking at prices or really ADR. Many big chains may choose to lower prices with tour operators in order to get business. And what is an independent hotel going to do? Well, they need to follow suit because they don’t stand a chance against their competitive set otherwise. While I would encourage holding the line on price, if you are the only hotel with high prices and demand is not enough for all the hotels in the comp set, then you have no other choice because you are forced into it.
When we talk about development of ADR and what we should always try to do is change the business mix. Leisure travel comes from various channels, whether direct or third-party. So again, look at what you have, look at your contracts and look at the rates you have contracted. I think a big step we are currently working on is moving away from net rates finally in the year 2021, and progressing to dynamic rates.
Firstly, you will save manual effort, and people will be able to use their brains for more strategic tasks, and change the business mix and see where you can change it. The average rate will obviously be lower than it used to be in the good years, but you can build it again simply by changing the business mix. Also through using add on benefits, and making sure the customer has an easy buying journey. You cannot think of how many times people abandon a purchase process because they have gotten annoyed with the website.
In short, the easier you are to buy for the customer, the better chance you are to get bought at a decent price. If the booking experience is simple, the payment works smoothly, and everything is fine, then most customers will be quite happy to just spend a few extra euros.
* * *
##### Join the Hotelier Pulse
###### Take this Month's Survey [Here](https://www.surveymonkey.com/r/HotelierSpotlightInterviewJan2021).
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# Trabalhe connosco
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- [pt](https://www.guestcentric.com/pt/ "Português")
# Testimonial Crystal Palace
#### Success Stories
rystal _with Laura_
_Moraru_ Palace
* * *
## **Crystal Palace is a four star hotel located in the most important business area of Bucharest. Refurbished in 2018, the hotel is a peaceful and quiet retreat from the city bustle. The Crystal Palace Hotel has with 74 rooms and 11 suites. Its strategic location together with its high quality of services, conference and business facilities, make the hotel the ideal solution for business, tourists and groups.**
* * *
**What influenced your decision to partner with Guestcentric?**
We chose to partner with Guestcentric because they offer a fully integrated solution to meet our business needs. We were drawn to the centralized solution that would efficiently enable us to manage our Website, booking engine, channel manager, and other back office functions. From an operational standpoint, the Guestcentric platform has been working very well for us so far.
* * *
**What is your favourite feature within Guestcentric’s platform?**
I cannot pin-point one specific feature, but in my opinion, the centralized back office has been great for us, with the modifications available and the channel manager integrated into the platform.
* * *
#### From an operational standpoint, the Guestcentric platform has been working very well for us so far.
* * *
**How has Guestcentric's Integrated Website & Booking Engine Solution improved the daily operations of your hotel?**
Having the website, booking engine, and channel manager in one centralized cloud-based solution has certainly made our operations more efficient.
* * *
#### Having one centralized cloud-based solution has certainly made our operations more efficient.
### Any issues that arise are always swiftly responded to by Guestcentric’s support team.
**How Likely are you to Recommend Guestcentric’s Customer Service and Product to your peers in the industry and why?**
I would definitely recommend Guestcentric’s product and service to my peers. Any issues that arise are always swiftly responded to by Guestcentric’s support team, who go above and beyond to shorten the waiting time until an issue is resolved. The time that it takes for the support team to respond to our queries makes a huge difference.
* * *
###### Become our next success story. [Request a Demo.](https://www.guestcentric.com/request-a-demo)
- [en](https://www.guestcentric.com/joao-pinto-coelho "English")
- [pt](https://www.guestcentric.com/pt/joao-pinto-coelho "Português")
# João Pinto Coelho
#### Interview of the Month
oão Pinto _Director of Sales & Commercial_
_Onyria Hotels & Resorts Group_ Coelho
Contrary to widespread industry expectations, cross-border travel has not resumed with a vengeance, due to unexpected restrictions at the start of summer 2021. But as destinations such as the UK continue to stay the course in reopening their economy, there is still cautious optimism that other destinations will follow suit and a vast majority of consumers will use the autumn of 2021 to travel.
In this month’s Hotelier Spotlight Interview, we caught up with João Pinto Coelho, Director of Sales & Commercial at Onyria Hotels & Resorts Group to find out what he expects for the hotel industry in the second half of 2021, and how his business has adapted to continuous market changes.
* * *
### While summer 2021 has certainly been an improvement from 2020, it’s still not quite at the levels we need it to be.
**What is your expectation for financial recovery to pre-pandemic levels?**
Since March 2020, our business forecasts (which we moved from annually, to monthly, and now weekly) have not been met. Back in summer 2020, we expected that by the same time this year, we would be much closer to full occupancy levels across our 200 rooms and 40 villas at Onyria Resorts. But due to disruptions at the beginning of the season, there is a significant gap between our forecasts and reality.
Looking back, I think we had a strong expectation that the vaccine would save the day and enable travel to resume with a vengeance in summer 2021. But hotels are still at the mercy of other factors such as government restrictions, flight capacity, and of course, consumer confidence. While summer 2021 has certainly been an improvement from 2020, it’s still not quite at the levels we need it to be.
I think overall the industry has adjusted expectations because there is a certain degree of fatigue and frustration with missing forecasts. As hoteliers, we are now approaching the future with cautious optimism.
**How have the new variants impacted consumer confidence and business operations across Onyria Resorts?**
The continuous change of rules and restrictions significantly impact communication with our customers. One week we are reassuring certain markets that our destination is safe, but two weeks later we are declared unsafe by their governments, which results in a wave of cancellations.
I think the disruption is not so much due to the variants themselves, but rather the communication around them by local governments. The result is that our reservations team is talking less about the rooms and products we offer, and answering more questions about safety and requirements to access our hotel and activities in destinations where we operate.
Overall, we still have a significant level of consumer demand and interest. We respond with flexible rates and policies to convert demand into bookings, but ultimately what we have on the books is still not secure in terms of revenue.
* * *
**What are some of the strategies Onyria Golf Resorts has implemented to respond to market disruptions and cater to guest demands during these times?**
We took the first 9 months of lockdown to conduct some major refurbishments across our rooms and villas. We’re also currently testing all-inclusive offers and packages to give guests a more holistic experience at our resorts. We’ve also introduced open-air concerts with more space to enjoy the vibe in a socially-distanced way.
Throughout the implementation of these new measures, our strategy has been to continuously communicate with guests and show what we are doing. We use social media to talk about the flexible offers and policies we deliver to overcome restrictions and give guests the best possible experiences at our resorts.
**How have golf resorts been impacted by changing restrictions? Given the outdoor nature, have you seen an uptick in demand?**
We noticed that people are very keen to escape claustrophobic cities and book stays at resorts where there is more space and nature. We need to be creative with offering our wide open spaces in response to this trend, reaching new markets beyond golfers, and talking about other possibilities such as horse-riding.
For instance, one of our courses has a lake, which used to be a bit of a nightmare for the golfers during tournaments. But we have since opened it up for swimming, paddle-boarding and other water activities in order to reach new leisure travelers.
* * *
#### We use social media to talk about the flexible offers and policies we deliver to overcome restrictions.
### **The majority of business has been from leisure travelers throughout the pandemic, followed by our target customers, the golfers.**
**There are some strong indications from the US that business travel is starting to pick up and people are getting back on the road and face-to-face. Do you expect business travel to pick up again in 2021?**
The majority of business has been from leisure travelers throughout the pandemic, followed by our target customers, the golfers. They were some of the first guests to book with us following the lockdowns, likely because they never wanted to leave in the first place.
We have been receiving a great deal of bookings from golfers for October onwards. Provided there are no restrictions, we expect a great deal of business from this segment, followed by small groups. We may only start to see larger groups in 2022 and onward.
**As life continues to steadily return to normal, what are you looking forward to the most in a post-pandemic world?**
I cannot wait for social distancing to become a concept of the past, and for us all as humans to be able to hug each other again. From an operational standpoint, we would love to go back to offering normal buffets without restrictions. Listening to a standing ovation at a big event or experiencing the rush of a concert at full capacity, are some other things I am looking forward to experiencing in a post-pandemic world.
* * *
##### Join the Hotelier Pulse
###### Take this Month's Survey [Here](https://www.guestcentric.com/hotel-pulse-survey).
- [en](https://www.guestcentric.com/hotel-pulse-survey "English")
- [pt](https://www.guestcentric.com/pt/ "Português")
# Hotel PULSE
## Attention Hoteliers, It's Time to Check your PULSE
Join hundreds of hoteliers and submit your answers now to track the current challenges & opportunities across the industry.
Get access to valuable data and the latest trends.
#### [TAKE SURVEY](https://www.surveymonkey.com/r/HotelBusinessBarometerApril2023)
- [en](https://www.guestcentric.com/pulse-17th-edition "English")
- [pt](https://www.guestcentric.com/pt/ "Português")
# Pulse 17th edition
[pulse-17\_final.pdf](https://www.guestcentric.com/media/pdfs/pulse-17_final.pdf "pulse-17_final.pdf")
- [en](https://www.guestcentric.com/ "English")
- [pt](https://www.guestcentric.com/pt/ "Português")
# GuestCentric
* * *
## Superpowers to Simplify your Hotel Sales
* * *
#### [Learn More](https://www.guestcentric.com/hypercommerce "HyperCommerce")
* * *
## The Trusted Reservation Solution for Premium Hotels In Over 50 Countries
* * *
If your goal is to work with a trusted partner to grow your online presence and maximize your direct revenue, then GuestCentric is the best solution for you.
A staggering 95% of GuestCentric customers would recommend our customer service. Our exceptional support team is globally renowned for consistently delivering responsive, efficient, and informative customer service whenever you need it.
#### Award-winning Web Design & Booking Solution
Our design team is specialized in award-winning hotel websites, with stunning content and images that capture the perfection and unique look of your hotel. If you need a simplified and holistic One-Stop-Shop that combines marketing & sales to grow your hotel's online business, this solution is all it takes!
[Learn More](https://www.guestcentric.com/hotel-website-design-booking-engine)
#### Central Reservation System & Booking Engine
If you already have a managed website and need an efficient and powerful booking tool to reduce OTA Commissions and increase direct revenue, this is the best package for you.
[Learn More](https://www.guestcentric.com/hotel-booking-engine-crs)
#### Connectivity Center
If highly effective and reliable connectivity is what you need to maximize your hotel’s distribution, find out more about 400+ integrations we have available.
[Learn more](https://www.guestcentric.com/channel-management)
* * *
#### \+ 6000
**HAPPY USERS**
#### \+ 250
**WEB DESIGN AWARDS**
#### +50%
**DIRECT REVENUE**
#### 95%
**CUSTOMERS RECOMMEND US**
#### $190M
**SAVED IN COMMISSIONS**
#### +150
**INNOVATIONS PER YEAR**
#### +400
**INTEGRATIONS AVAILABLE**
#### +8000
**UX RESEARCH HOURS**
#### What Our Customers Say About Us
#### Tiana Nicolas
**Reservations Manager at Waikiki Sand Villa**“GuestCentric’s customer support team is both reliable and informative. In this demanding industry, having a responsive support team on hand to ensure we maximize the tools and resources available is highly valuable.”
#### Rita Machado
**VP of Sales & Marketing at Great Hotels of the World** _"Great Hotels of the World and Guestcentric share a passion for providing our partner hotels with innovative solutions that focus on customer success. We're delighted to work closely with a team that shares our mission to empower the greatest hotels in the world to service their guests better and achieve business success.”_
* * *
#### Get to know who trusts us
From city center hotspots to multi-property brands, GuestCentric has been working with hotels from around the world since 2008. Each of our clients fills us with pride and these are their stories.
[Read Client Stories](https://www.guestcentric.com/client-stories)
* * *
#### **Latest News**
3 Hotel HyperCommerce Tactics for Faster Direct Bookings!
#### New article!
[Read more](https://blog.guestcentric.com/3-hotel-hypercommerce-tactics-for-faster-direct-bookings)
Guestcentric Strengthens presence in Denmark with the launch of HyperCommerce'24
#### New post!
[Read more](https://blog.guestcentric.com/guestcentric-strengthens-presence-in-denmark-with-the-launch-of-hypercommerce24)
* * *
#### Find out what we can do for you.
[Get started](https://www.guestcentric.com/request-a-demo)
* * *
#### Our Awards:
* * *
#### Our Partners:
* * *
- [en](https://www.guestcentric.com/hotel-booking-engine "English")
- [pt](https://www.guestcentric.com/pt/motor-de-reservas-para-hoteis "Português")
# Hotel Booking Engine
* * *
## Your world is changing
A new age of direct bookings as the hotel’s primary revenue source is dawning.
* * *
#### All clicks lead to reservations
With GuestCentric’s unified experience, your website and booking engine work as one - compel your guests to search and book seamlessly, with just one click and without ever leaving your website.
Maximize customer engagement
**Intuitive.**
#### Fastest path to revenue.
Once visitors fall in love with your hotel, our groundbreaking rates and availability calendar allows them to identify the most attractive offers at a glance and complete a booking with 3 clicks, on any device. And you can collect securely with a wide range of fully automated payment methods.
**Effective.**
#### A personal shopping experience.
Our suite of personalized shopping activation tools provide a stunning experience for the visitor that upturn conversion rates. You can increase direct sales and respond quickly to changes in market demand with our packages and promotions generator.
**Agile.**
#### Full manual control or fully integrated.
GuestCentric provides total control of daily availability, rates, and inventory (ARI), allowing hoteliers to quickly respond to changes in market conditions.
If your source of ARI data is already elsewhere, you’ll be glad to know that our fantastic system integrates with all the top PMS, CRS and Channel Managers.
[See our integrations](https://www.guestcentric.com/channel-management)
**Surprisingly portable.**
#### Get reservations from everywhere.
Meta-search channels like Google, TripAdvisor, and Trivago extend immensely the reach of our portable booking engine. Moreover, our unique click-to-book feature allows you to sell your rooms not only on social networks like Facebook and Twitter but also directly on email and newsletters.
* * *
#### Maximize your direct revenue.
[Get started](https://www.guestcentric.com/request-a-demo)
* * *
#### Hotel chains and groups.
All bookings in one platform.
[Increase centralized bookings](https://www.guestcentric.com/hotel-chains)
#### The world is yours.
Exclusive GDS connectivity + representation.
[Discover our GDS solutions](https://www.guestcentric.com/gds-gds)
- [en](https://www.guestcentric.com/websites-for-hotels "English")
- [pt](https://www.guestcentric.com/pt/ "Português")
# Websites for Hotels
## Websites for hotels
##### 1. [Websites for Hotels](https://www.guestcentric.com/websites-for-hotels\#website) 2. [What is a hotel website for?](https://www.guestcentric.com/websites-for-hotels\#what) 3. [How do I make a good hotel website?](https://www.guestcentric.com/websites-for-hotels\#good)
Well-designed websites for hotels are visually appealing, intuitive to navigate, and optimized for both desktop and mobile devices. A hotel website should prominently showcase high-quality images of your property and rooms, complemented by concise yet informative descriptions.
Guestcentric’s hotel website solution features a fully-integrated and user-friendly booking engine for hotels, that enables seamless reservations with clear calls-to-action, while also providing comprehensive information about amenities, local attractions, and policies.
Websites for hotels embody the accomodation’s branding through consistent colors, fonts, and design elements, creating an immersive online experience that mirrors the comfort and hospitality of the actual stay.
_Read on to learn more about what a hotel website is for and what constitutes the best websites for hotels_
## What is a hotel website for?
A [hotel website](https://www.guestcentric.com/hotel-website-design-booking-engine) serves several important purposes aimed at attracting and engaging potential guests, enhancing their understanding of your property, and facilitating the booking process. Below are the primary functions of a hotel website:
√ Showcasing the Property
√ Providing Information
√ Direct bookings for hotels
√ Offering Special Packages
√ Sharing Guest Reviews
√ Local Area Information
√ Contact and Support
√ Building Brand Identity
√ Data Collection
#### [See Pricing](https://www.guestcentric.com/pricing-integrated-website-booking-engine)
Overall, a hotel website serves as a central hub of information and interaction between the hotel and its potential guests, helping them make informed decisions and facilitating the booking process.
## How do I make a good hotel website?
Lucky for you, if you’re working with Guestcentric then we make a good hotel website for you! Creating a good hotel website involves careful planning, thoughtful design, and user-friendly functionality.
Below are some of the key principals we follow to design, develop, and deliver powerful, conversion-driven, and effective websites for hotels to generate more direct bookings:
#### [Hotel Website](https://www.guestcentric.com/hotel-website-design-booking-engine "Hotel Website")
#### Guest-Centric Design and Simple Navigation
We prioritize a clean and intuitive design that emphasizes visual appeal and ease of navigation, using a consistent color scheme, typography, and branding elements that reflect your hotel's identity. We also organize your website's navigation logically, including essential sections like Home, Rooms & Rates, Amenities, Dining, Location, Contact, and a Booking Engine.
#### High-Quality Imagery:
We only accept and use high-resolution images and videos to showcase your property, rooms, amenities, and surroundings. This is because we strongly believe that visual content should accurately represent the experiences your hotel delivers to guests.
#### Clear Booking Process
Our user-friendly booking engine integrates directly with your hotel website, and is easily accessible from any page. This makes the booking process much more straightforward, with clear calls-to-action guiding users through each step.
#### Mobile Responsiveness
We ensure your website is mobile-friendly, as many users browse and book on their phones. Test the website on various devices to guarantee a seamless experience across platforms.
#### Detailed Room Information and Amenities
Your hotel website should include comprehensive descriptions of each room type, including amenities, bed configurations, views, and special features. Include high-quality images and floor plans. Highlight your hotel's amenities, such as pools, fitness centers, spa facilities, and dining options. Include information about any unique offerings.
#### Local Attractions
Your hotel website should offer information about nearby attractions, landmarks, events, and activities, thus helping guests plan their itinerary and explore the destination.
#### Guest Reviews and Testimonials
If you have them, your hotel website should loudly display authentic guest reviews and testimonials to build trust. Positive feedback can significantly influence potential guests' decisions.
#### SEO Optimization
In addition to the automatic SEO features we provide, we also guide and help your hotel implement SEO best practices to improve your website's visibility in search engine results.
#### Security Measures
We ensure your website is secure, especially during the booking process. Use SSL certificates to encrypt data, providing a safe environment for users
#### Fast Loading Speed
We optimize images and code to ensure fast loading times. Slow websites can deter users from staying and booking.
* * *
Your hotel website is often the first interaction potential guests have with your property. Therefore, we deliver hotel websites that prioritize the guest experience, authenticity, and a seamless booking process to create a positive impression and increase direct bookings.
* * *
#### Explore Guestcentric’s Hotel Website Solution
[Demo](https://www.guestcentric.com/request-a-demo)
- [en](https://www.guestcentric.com/cookie-policy "English")
- [pt](https://www.guestcentric.com/pt/politica-de-cookies "Português")
# Cookie Policy
## Cookie Policy
In this Cookies Policy you will find information on how we use cookies and similar devices installed on the terminals of our customers and users. The use of cookies may sometimes be related to personal data processing, therefore we recommend you consult our Privacy Policy, available on our Platform, if you would like information on how we use the personal data of our customers and users, how to exercise your rights, or the terminology we use to refer to our Platform (Website, App or Physical Stores).
### Privacy and Cookies
**1\. What is a Cookie?**
A cookie is a small text file that a website, app or other platform stores on your computer, tablet, smartphone or any other similar device, with information on your browsing and use, like a tag that identifies your device. Cookies are necessary, for example, to facilitate browsing and understand how users interact with platforms so they can be improved. They are also useful to provide advertising according to user preferences, as well as for other purposes detailed below. Cookies do not damage your computer or device. By “Cookies” we are also referring to other, similar technologies used to install and/or collect information on or from your device such as flash cookies, web beacons or bugs, pixels, HTML5 (local storage), and SDK technologies for apps. The term Cookies also applies to the use of fingerprinting, in other words, techniques used to combine information that help us identify your device. These technologies sometimes run alongside cookies to collect and store information, either to provide you with certain features or services on our Platform, or to display third-party advertising according to your browsing. This explanation is a general overview of what Cookies means and is for informational purposes only. The specific Cookies we use are detailed in the cookies settings panel on our Platform.
**2\. What type of Cookies are there?**
Please check this section which provides an overview of the type of Cookies that can be used in an online environment.
Cookies can be classified as follows, depending on the owner: a. First-party cookies: Are sent to the user’s computer or device from a computer or domain managed by the editor, and which provides the platform or service requested by the user. b. Third-party cookies: Are sent to the user’s computer or device from a computer or domain not managed by the editor, but rather by another entity that processes data obtained from the cookies.
Cookies can be classified as follows, depending on the purpose: a. Strictly necessary cookies (technical): The cookies that allow the user to browse a website, platform or app, and use the various options or services on it. For example, control traffic, identify data or session, access restricted access sections or content, remember the elements of an order, complete an order purchase process, manage payment, control fraud related to service security, use security elements during browsing, complete an application to register or participate in an event, store content for publishing videos and audio, enable dynamic content (for example, loading animation of a text or image) and share content on social media. As they are strictly necessary, technical cookies are downloaded by default when they are needed to display the platform or provide the service requested by the user. b. Functionality or customisation cookies: These cookies are needed to remember information so that the user can access the service or platform with specific characteristics that can differentiate their experience from that of other users. For example, language, number of results displayed when the user runs a search, appearance or content of the service based on the type of browser used, or the region from where the service is accessed, etc. Not accepting cookies may cause slow website performance or poorly adapted recommendations. c. Analysis cookies: These cookies can quantify the number of users, sections visited on the platform and how users interact with it to carry out statistical measurement and analysis on use, in order to implement improvements based on the analysis of data on how users use the platform or service. d. Behavioural advertising cookies: Are those which store information on user behaviour obtained from continuous observation of their browsing habits, which allows us to develop a specific profile for displaying advertising adapted to these habits. These cookies allow for the most effective management possible of any advertising space the editor has included directly or in collaboration with third parties.
3\. **What are Cookies used for on our Platform?**
Cookies are an essential part of our how Platform works. The main goal of our Cookies is to make your browsing experience as easy and efficient as possible. For example, they are used to remember your preferences (language, country, etc.) when browsing and during future visits. We also use our Cookies to continuously improve our services and Platform, and to offer customised advertising according to your browsing habits. Information collected on Cookies also allows us to improve our Platform by making estimates on statistical data and patterns of use (number of visits, most visited sections, visit time, etc.), gain a statistical understanding of how users interact with the Platform so as to improve our services, and to adapt the Platform to your individual interests, accelerate searches, etc. We may sometimes use Cookies to obtain information that enables us to display advertising, from our Platform, third-party platforms or any other means, based on an analysis of your browsing habits (products visited, sections consulted, etc.). In any case, the Cookies we use never store sensitive information such as passwords, credit or debit card details, etc.
**4.** **How can I manage the use of Cookies on this Platform?**
In the Cookies settings panel, available at all times on our Platform, you can find all the information on the Cookies used by this Platform, along with information on the purpose, duration and management (first or third-party) of each Cookie, so you can enable or disable the use of Cookies that are not strictly necessary for Platform functioning. Alternatively, if you are browsing the Internet, you can disable the use of Cookies on your browser. You can prevent the use of Cookies at any time. Please remember that both managing the Cookies settings panel and opting to reject Cookies is specific to each browser you are using. Therefore, if you configure Cookies one way on one device and want your option to apply equally to another device, you must enable the same option on the other device. Additionally, regarding third-party Cookies used to provide advertising based on your interests, please note that certain third parties may be members of some of the self-regulatory programmes for online behavioural advertising, with the relevant voluntary exclusion options.
**5.** **Who uses the information stored on Cookies?** The information stored on our Platform Cookies is only used by us, except those identified in section as “Third-party cookies”, which are used and managed by external entities to provide us services aimed at improving our services and the user experience when browsing on our Platform. More information in the Cookies settings panel available at all times on our Platform. For more detailed information on how we process your personal data in collaboration with third parties and on data subject to international data transfers, please read our Privacy Policy available on our Platform, and the privacy policies/privacy settings of these third-party collaborators, available on their platforms.
- [en](https://www.guestcentric.com/booking-engine-for-hotels "English")
- [pt](https://www.guestcentric.com/pt/ "Português")
# Booking Engine for Hotels
## Booking Engine for Hotels
A powerful and conversion-driven [booking engine for hotels](https://www.guestcentric.com/hotel-booking-engine-crs) showcases the best offers, stimulates shopping behavior, and makes it as easy as possible for guests to book directly on the [hotel website](https://www.guestcentric.com/hotel-website-design-booking-engine). Read on to learn more about what a hotel booking engine is and which features to look for when selecting one for your business.
#### [Hotel Booking Engine](https://www.guestcentric.com/hotel-booking-engine-crs) [Hotel Website](https://www.guestcentric.com/hotel-website-design-booking-engine)
##### [1. What is a hotel booking engine?](https://www.guestcentric.com/booking-engine-for-hotels\#be) [2. What are the benefits of a booking engine for hotels?](https://www.guestcentric.com/booking-engine-for-hotels\#benefits) [3. What is the best hotel website booking engine](https://www.guestcentric.com/booking-engine-for-hotels\#bestwebsite) [4\. What makes Guestcentric’s Hotel Booking Engine unique](https://www.guestcentric.com/booking-engine-for-hotels\#unique)
## What is a hotel booking engine?
A hotel booking engine is a platform that empowers your hotel to generate direct bookings. It allows guests to easily search for, compare, and make direct reservations on your hotel website.
## What are the benefits of a booking engine for hotels?
The hotel booking system empowers hotels to balance their distribution and reduce dependency on OTAs and other third-parties. Below are some more benefits of using an online booking engine:
#### Increased Direct Bookings:
An online booking engine on a hotel's official website encourages direct bookings, bypassing the need for third-party intermediaries or online travel agencies (OTAs). This reduces commission fees and allows hotels to retain a larger portion of the revenue from each booking;
#### Real-Time Availability and Rates:
Online booking engines provide users with up-to-date information on room availability and pricing. This ensures that customers see accurate and current details, reducing the chances of overbooking and ensuring transparency in pricing.
#### Enhanced Guest Experience:
By offering a user-friendly interface and detailed information about rooms, amenities, and policies, online booking engines contribute to a positive guest experience. Potential guests can easily explore options and make informed decisions, leading to higher satisfaction levels.
#### 24/7 Accessibility:
Online booking engines enable guests to make reservations at any time, regardless of the hotel's operational hours. This convenience caters to travelers from different time zones and those who prefer to plan and book their stays outside traditional business hours.
#### Personalization and Upselling
Some advanced booking engines incorporate guest data and preferences to offer personalized recommendations and upsell opportunities. For example, if a guest often prefers rooms with a view, the booking engine can highlight such options, potentially leading to higher-value bookings.
## What is the best hotel website booking engine?
Guestcentric’s online booking engine integrates directly with the hotel website, serving as a digital interface between customers and hotels. It allows travelers to explore available rooms, rates, amenities, and other relevant information before selecting and confirming their preferred lodging options.
#### Key features of Guestcentric’s Hotel Booking Engine
#### Search and Filters:
Guests can input their desired location, dates of stay, number of guests, and other preferences to narrow down their search results.
[Our products](https://www.guestcentric.com/product)
#### Direct Booking Boosters:
Our booking engine for hotels includes shopping activation and shopping recovery widgets to give the guest a sense of urgency to book directly on the hotel website.
[Our products](https://www.guestcentric.com/product)
#### Room Details
Detailed information about each room type, including amenities, bed types, views, and more, is provided to help users make informed decisions.
[Our products](https://www.guestcentric.com/product)
#### Photos and Descriptions
High-quality images and accurate descriptions of the property and rooms give users a visual understanding of what to expect.
[Our products](https://www.guestcentric.com/product)
#### Reviews and Ratings
Our booking engine incorporates guest reviews and ratings to assist guests in gauging the quality of your hotel and its services.
[Our products](https://www.guestcentric.com/product)
#### Secure Reservations
Guests can securely book and pay for their chosen accommodations directly through the booking engine.
[Our products](https://www.guestcentric.com/product)
#### Cancellation and Modification
Depending on the hotel's policies, Guestcentric’s booking engine allows users to modify or cancel reservations within specific timeframes.
[Our products](https://www.guestcentric.com/product)
#### Integration
Guestcentric’s booking engine easily integrates with many other systems, such as payment gateways, PMS, channel managers, and more, to ensure seamless operations.
[Our products](https://www.guestcentric.com/product)
#### Multi-Language and Currency Support
To cater to an international audience, our booking engine supports multiple languages and currencies.
[Our products](https://www.guestcentric.com/product)
#### Mobile Compatibility
Our booking engine is optimized for mobile devices, allowing guests to make reservations on-the-go
[Our products](https://www.guestcentric.com/product)
#### Availability and Rates
Guestcentric’s booking engine includes a built-in central reservation system (CRS) and can also connect to the hotel's property management system (PMS) to display real-time availability and pricing information for different room types.
[Our products](https://www.guestcentric.com/product)
* * *
## What makes Guestcentric’s Hotel Booking Engine unique
Guestcentric's hotel booking engine integrates directly into the hotel’s official website. It also integrates with third-party travel websites and online travel agencies (OTAs).
Overall, the hotel booking engine plays a crucial role for hotels by streamlining the reservation process, improving the guest experience, helping hotels manage their inventory efficiently, and increasing direct bookings and business.
* * *
#### Explore Guestcentric’s Booking Engine
[Request a Demo](https://www.guestcentric.com/request-a-demo)
- [en](https://www.guestcentric.com/gavin-eccles "English")
- [pt](https://www.guestcentric.com/pt/gavin-eccles "Português")
# Gavin Eccles
#### Interview of the Month
avin _Aviation_
_Professor & Consultant_ Eccles
Throughout the Hotelier PULSE series, Hoteliers have been consistently concerned with the impact of flight restrictions on travel. The big question on everyone’s mind is, will there be enough aircraft supply to support the pent-up demand? And what will be the impact on Hotels worldwide? To answer these questions, we catch up with Aviation expert, Gavin Eccles - Managing Consultant & Professor of Aviation and Tourism, to get his take on the status of airlines to today, and what we can expect when travel restrictions are lifted.
* * *
### Where we have a problem at the moment is with the demand, and in this respect, this is where we are on the same boat with Hotels.
**January 2021 Bookings were just 21% of those in the same period last year. In your opinion, how has the uncertainty around airline travel played a role in this?**
The current state of Aviation closely mirrors what is happening in the hotel industry today. We have the capacity, but not the demand because the markets are not open. At the start of 2021, during the winter booking season, airlines planned to fill 80 million seats in March 2021.
However, each week airlines continue to cut their capacity because demand remains low while borders are closed. On the 15th of February 2021, airlines had around 20 million less seats registered on the system compared to January 2021. The only locations where we see exceptions is in China, the US, Russia, and India, where there are still reasonable levels of air travel on domestic routes.
Following the UK government’s roadmap to reopen the economy, there is talk that by the end of 2021, we could achieve around 50% of 2019 market levels. However, we could also just have 13% by the end of the year simply because we don’t know what will happen next in terms of borders reopening and how the vaccine rollouts will continue. Most importantly, we need to put confidence back into the consumer to travel again.
It’s important to note that we don’t have a problem with the supply. Airlines are ready to go. Where we have a problem at the moment is with the demand, and in this respect, this is where we are on the same boat with Hotels. No consumers are taking a leap of faith to book at the moment because they don’t know what might be available.
**The expectation for ‘Business Travel’ continues to decline, while expectations for ‘Leisure Travel’ steadily increase. In your view, why is this the case?**
If we look back at what happened in September 2020, the low-cost airlines (such as Ryanair, EasyJet, and Wizz Air etc) were able to pick up faster. Why? Because these airlines operate under point-to-point models. So for example, if enough consumers need to fly direct from Lisbon to London and back, the airplanes are ready, and the borders are open, then there is really nothing to stop these airlines from restarting commercial activity.
In the third week of February 2021, following the UK’s announcement that international travel can restart again in mid-May, Easyjet announced that their flight bookings were 300% up compared to the second week of February. And, even more outstanding is that Easyjet Holidays have said they are up 600% compared to the week previously.
Now, you can imagine, the previous week’s bookings were very low, relative to where we would expect. But all of a sudden, with a little bit of positivity and a little bit of confidence, the market is booming. The level of pent-up demand for leisure is huge.
With travel anticipated to return in the summer months of June, July, and August, consumers across the Northern Hemisphere will most likely invest in holidays. So it’s obvious that leisure will bounce back during this period. Whether September, October, and November will reactivate the demand for business travel in 2021, remains to be seen.
**How soon can Hoteliers expect air travel to return to pre-covid levels?**
Since 2010, the airline industry was growing at around 5% growth year-on-year. The industry was forecasted to continue growing each year between 2019 and 2024. But as we know, the industry suffered a massive fall in 2020. The question now is, where will we go from here?
We’re in a period now where most people are saying that the industry will reach 2019 market levels in 2024. But if you think about it, that’s not growing. When you go back to 2019 levels, it means the next four years will have zero growth. So the industry has introduced the 2019 benchmark, with the aim to reclaim 50% in 2021, and then the next 50% between 2022 and 2023. However, this forecast does not negate the prevailing uncertainty.
But on an optimistic note, if it’s right that by the middle of June 2021 things can go back to normal, why can’t we return to 2019 levels faster? Hopefully this perspective gives you a picture where 2024 is the Holy Grail, but with the possibility that the industry could recover to 2019 levels even sooner.
* * *
**If most routes adopt the point-to-point model, does that mean now that hotels in secondary cities can look at a better recovery than they would have in the normal airline hub system?**
Looking at the US specifically, we can see that the airline hubs of New York and Los Angeles have been suffering more in the current climate. What’s boomed is Jackson Hole and Palm Springs, which is currently one of the fastest growing airports in the world. All of this indicates that consumers, at least for now, don’t want to be in cities.
However, if things could go back to normal tomorrow, why would anyone not want to go back to cities? Are we really saying that when all vulnerable people are vaccinated we’re not going to go back to cities? Or that we won’t want to go and talk to people? That we will only want to go to Jackson Hole and Palm Springs, and never visit New York or LA again?
Although significant levels of air traffic have been rerouted in response to current demand, I can’t see this continuing when we have emerged from this pandemic. I am sure many of us are hoping to go back to more concerts, nightclubs, pubs, and other social gatherings.
It’s also important to consider where airlines will end up. There has been a vision about flying longer, and certain airlines such as Qantas were starting to look at flying from London to Sydney, and Sydney to London. With the A350’s and B777’s, these routes can happen. The question was do passengers want to spend 16, 17 or up to 19 hours on an aircraft, or do they want to go via Dubai, spend a couple of days, and then travel on?
2020 changed this hesitancy, because no one wants to fly over hubs at the moment. Airports are being challenged on how they can continue with social distancing and avoid Covid-19 spreads, etc. There has been talk that more passengers may want more point-to-point travel, but when the cities reopen, it’s likely the airports will follow. As I mentioned before, the supply is there, we are just looking at a different demand.
**What are your expectations for air travel when government restrictions are lifted?**
The Industry Air Travel Association (IATA) has proposed the IATA passport that allows passengers to share data inside an app. But although numerous airlines and governments have signed up to this project, everyone needs to be aligned for it to work on a global scale.
With the IATA passport, all your information is stored in an app, including paperwork. This is similar to what we have now with pre-clearance to make sure passengers are not on a ‘No-Fly’ list. If this information sharing can be done quickly and easily, then it allows airlines to more easily return to transfer hubs. The last thing airlines want is 2 to 3 hour queues in airports, because that means airplanes won’t be connecting with each other.
The ‘Block Hour’ of an aircraft means you can only fly so many hours. If you start delaying flights and procedures, the model of aviation will be challenged. So there needs to be integration between different stakeholders, associations, and institutions to align this procedure and make it work.
**How will airlines respond to the spike in demand when restrictions are lifted?**
Most airlines have restructured, planning which aircraft to remove long-term. So theoretically, even though airlines may not be flying, they know that they have X numbers of widebodies and Y numbers of narrow bodies. So the network planning is done, they just don’t know where they can send the aircraft until borders reopen. When that happens, it will probably take 2 to 3 weeks to get the airplanes moved from deserts to airports and resume normal operations.
If the demand is there, then the aircraft will be ready. What will be interesting is that airlines have now had to implement a short-term planning model. If we were living in normal times, airlines should really be planning for summer 2022 right now. However, the industry is planning for summer 2021, which is just 3 months away. So there is a huge change between airlines and airports flexibility.
Flexibility for the airline industry is going to be crucial when demand picks up again. So planning is going to change from what has been very traditional for the industry, where airlines typically plan one year in advance.
* * *
#### If the demand is there, then the aircraft will be ready. What will be interesting is that airlines have now had to implement a short-term planning model.
### In the current climate, this could be a huge opportunity for the aviation industry - to keep pushing ancillaries through online and offline channels.
**What do you think will change permanently in the airline industry from so little flying?**
Similar to Hotels, the Aviation industry is currently pursuing alternative revenue streams, further developing a new concept called NDC ‘New Distribution Capabilities’. Airline companies are now trying to sell ancillaries.
The idea is to try to open up the internal Backoffice platform of an airline into a travel agency and basically give consumers the opportunity to book everything around their trip at the touchpoint. Going forward, and certainly in the current climate, this could be a huge opportunity for the aviation industry - to keep pushing ancillaries through online and offline channels.
**What can the aviation industry (and Hoteliers for that matter) learn from the events of the pandemic and bailout programs?**
For airlines which grew heavily over the last five years leading up to 2020, aviation leasing had become very trendy. Dublin and Singapore had become global aviation hubs and most of the major banks were involved in aviation leasing. In fact, the Bank of China is one of the biggest owners of aviation.
What this says is that maybe airlines were growing so quickly, because there had been a new market. In the old days, airlines would buy aircraft directly from the manufacturer. But what the industry has now created is a middleman, where you’ve got the manufacturer selling to the lessor which then negotiates with the airline.
That has given airlines the ability to just keep growing. Whilst this was working, everyone was happy. But when disaster struck, airlines appealed to governments for help to just stay alive. It just goes to show that when an airline doesn’t fly, the models were not right. We have too much of our costs associated with assets. So, I guess the learning here is that maybe we grew too quickly.
**Which locations do you think will be the first to recover in terms of flight capacity?**
As we discussed before, all the leisure routes will be the most likely to bounce back quicker, so all the lines between North and South where everyone is travelling for the summer. Of course that depends on when the transatlantic routes will reopen.
China was the largest outbound travel market in the world by the end of 2019, overtaking the US. So, the question now is, what’s happening there? Because they have been quite open domestically but have not been as open internationally. So it may like a tsunami when the Chinese borders reopen.
None of the Chinese airlines have needed bailouts, so it’s likely that China’s outbound strategy will be China-driven. The airlines are ready to fly, they just have not had an outbound strategy up until this point. On the other hand, Lufthansa, Air France and KLM - which are unified and were implementing big strategies into China - probably won’t restart as quickly. The big Chinese airlines will do the job of international airlines to get the Chinese consumers traveling again.
* * *
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# Contact Us
## How can we help you today?
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* * *
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# Integrações com Channel Manager
## Integrações com Channel Manager
eRevMax/RateTiger
Genares Channel Manager
HotelSpider
Omnibees
ParityRate
PHOBS
QuickYield
Rentals United
Rategain
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## Legal
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# Produto
## Uma experiência unificada
* * *
**As primeiras impressões são decisivas.**
#### Design de websites premiado.
[Saiba mais](https://www.guestcentric.com/pt/design-de-websites-para-hoteis)
**Todos os cliques levam a reservas.**
#### O seu website e motor de reservas funcionam como um só.
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**Cadeias hoteleiras e grupos.**
#### Todas as reservas numa só plataforma.
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**Expanda o seu negócio.**
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#### Supere as suas expectativas.
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[en](https://www.guestcentric.com/testimonial-kronwell "English")
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# Testimonial Kronwell
#### Success Stories
ronwell _with Ionut_
_Radu_ Hotel
* * *
## Hotel Kronwell is the first 4 star business & lifestyle luxury hotel in Brasov, Romania, composed by a total of 81 rooms. Kronwell offers dedicated service and outstanding comfort within contemporary designed rooms and exclusive dining venues. The hotel counts with 2 restaurants, swimming pool and SPA facilities.
* * *
**Prior to partnering with Guestcentric, how did you feel about your previous Hotel Booking Engine and GDS solution?**
Although our previous provider was moderately adequate, we found their booking engine outdated. Throughout our partnership with them, we encountered many technical issues that could not be resolved in a timely manner, including difficulties decreasing rate plans and a significant volume of overbookings.
The platform was also not very flexible, and every time we needed to make a modification to an existing booking, that booking would then register as a new booking rather than a modification.
* * *
**What influenced your decision to switch solutions?**
Although we were already considering moving to a different solution, incidentally, a representative from our previous provider recommended Guestcentric. When the Guestcentric team gave us our first demo, we were soon attracted to the promise of a quick setup and onboarding process.
When researching shortly thereafter, it was evident that Guestcentric had a far superior product to all others in Romanian market. Therefore, the decision to switch was a no-brainer.
* * *
#### When researching shortly thereafter, it was evident that Guestcentric had a far superior product to all others in Romanian market. Therefore, the decision to switch was a no-brainer.
* * *
**In your view, what are some of the benefits you have received or expect to receive from using Guestcentric's solutions?**
I am very satisfied with Guestcentric’s Hotel Booking Engine and GDS. Both are very stable solutions that continue to perform extremely well for us, not only in terms of generating more direct bookings for our hotel, but also synchronizing with other channels, OTAs, and wholesalers.
**How has Guestcentric’s Integrated Website & Booking Engine solution improved the sales and marketing for your hotel?**
I particularly love how Guestcentric’s booking engine has been built with guest experience in mind. The booking engine enables clear communication of policies and room types which are instantly visible for anyone closing a transaction.
Speed and efficiency are both extremely important in the booking process. With Guestcentric’s hotel booking engine, making a reservation has never been easier or faster. Guests can seamlessly and efficiently complete a booking in 5 minutes or less.
* * *
#### The booking engine enables clear communication of policies and room types which are instantly visible for anyone closing a transaction. Guests can seamlessly and efficiently complete a booking in 5 minutes or less.
### With just a few clicks, all departments from marketing to front desk can easily update rates and availability in seconds.
**How has Guestcentric's Integrated Website & Booking Engine Solution improved the daily operations of your hotel?**
Guestcentric’s back-office platform is both user-friendly and intuitive. With just a few clicks, all departments from marketing to front desk can easily update rates and availability in seconds. Anyone can create special rates, offers, and promotions on the system, which then seamlessly map with other partners and channels we have.
**How Likely are you to Recommend Guestcentric’s Customer Service and Product to your peers in the industry and why?**
I am extremely satisfied with both Guestcentric’s solutions and customer service, and would highly recommend them to my peers in the industry. In terms of customer support, the response time is extremely fast and efficient. On the rare occasions where we have issues, the Guestcentric team typically resolves them on the same day or within 24 hours. I never had to wait more than 24 hours for an issue to be solved.
Guestcentric’s customer support team is very professional, capable, knowledgeable, and helpful. I would like to give a special thanks to Pedro Silva, Goncalo Bouhon, Tiago Ferro, and Manuel Lima who are all excellent guys and never hesitate to help out when we need it. Overall, I am extremely happy with Guestcentric - the people, and the product.
**What is your favourite feature from Guestcentric’s Integrated Website & Booking Engine Solution?**
Definitely the rates and availability calendar. I can make the changes in the calendar very quickly. This feature must be the top choice for everyone, due to how it saves time and makes operations much more efficient.
* * *
###### Become our next success story. [Request a Demo.](https://www.guestcentric.com/request-a-demo)
- [en](https://www.guestcentric.com/product "English")
- [pt](https://www.guestcentric.com/pt/produto "Português")
# Products
### 1 Holistic Hotel Reservation Solution = All the Tools to Grow Direct Business
Guestcentric delivers one centralized platform with all the tools independent hotels need to grow hotel direct bookings to great heights. Reclaim control of your distribution with a partner you can trust.
* * *
#### Hotel Website Design
Looking for an effective way to boost your hotel's online visibility and increase direct bookings? Our award-winning Hotel Website Design service is the perfect solution. Our designs are tailored to match your brand's expectations and equipped with a range of tools to drive visitors to book directly with your hotel. With features such as one-click publishing, automatic SEO optimization, and a visual content management system, your website will be both aesthetically pleasing and easy to navigate. Plus, our built-in analytics dashboards and integrated hotel booking engine make it simple to track your website's performance and drive more direct bookings. Get ahead of the competition and start attracting more guests with our Hotel Website Design service today.
[Learn more](https://www.guestcentric.com/hotel-website-design-booking-engine)
#### Hotel Booking Engine
Looking for a way to increase direct hotel bookings and decrease OTA commissions? Look no further than our Hotel Booking Engine! With our efficient and powerful booking tool, you can enjoy a personalized booking experience for your guests and optimize your hotel's direct sales. Our booking engine offers a range of features, including guest recognition, a rates and availability calendar, direct reservation links, add-on and voucher options, and integration with both your hotel's website and CRS. Don't let OTA commissions eat into your profits any longer – switch to our Hotel Booking Engine today!
[Learn more](https://www.guestcentric.com/hotel-booking-engine-crs)
#### Hotel CRS
Looking for a reliable and efficient way to manage your hotel's reservations, rates, and availability? Look no further than Guestcentric's cloud-based Hotel CRS. Our cutting-edge technology is exclusively designed for large independent hotels and small groups, providing unmatched flexibility, connectivity, and customer support. Our CRS offers a range of features, including a single interface for all reservations, a partner integrations marketplace, CRM integration and personalization, GDS integration, and integration with your hotel's website and booking engine. With our Hotel CRS, you can streamline your reservation process, enhance your distribution channels, and gain a competitive edge in the market. Don't settle for outdated reservation systems – leverage cutting-edge technology with Guestcentric's Hotel CRS today.
[Learn More](https://www.guestcentric.com/hotel-central-reservation-system)
#### Partner Integrations Marketplace
Seamlessly integrate with any technology provider of your choice across Channel Managers, PMS, RMS, OTAs, Wholesalers, and more! Say goodbye to manual data entry between systems. Our solution automatically connects with all major technology providers in the hospitality industry:
\- MetaSearch Integrations - including Google
\- Channel Manager Integrations - including Siteminder
\- PMS Integrations - including Opera
\- OTA Channel Integrations - including Booking
[Learn more](https://www.guestcentric.com/channel-management)
#### Hotel Global Distribution System
Increase your global sales by reaching out to more than 300k travel agents. With our highly connected and trusted GW code, your hotel has direct access to a vast portfolio of preferred travel agencies worldwide:
\- Exclusive GW Chain Code
\- Dedicated & Specialist Global Sales Support
\- Corporate + Consortia Targeting
[Learn more](https://www.guestcentric.com/gds-global-distribution-system)
#### Guestcentric LAB Services
If your hotel needs an external marketing team to help you grow your online business, then GuestCentric LAB is the perfect solution for you. By combining our knowledge on driving direct bookings with your business needs, our Guestcentric LAB service boasts a proven track record in delivering amazing digital transformations to hotels we work with:
\- Monthly Consultancy
\- Hotel digital marketing and sales performance data
\- An extension of the hotel digital marketing team
[Learn More](https://www.guestcentric.com/lab)
* * *
- [en](https://www.guestcentric.com/gds-global-distribution-system "English")
- [pt](https://www.guestcentric.com/pt/gds-sistema-de-distribucao-global "Português")
# GDS
## Global Distribution System
**GW Code, the Global Distribution Solution** Our Global Distribution System is a leading hotel GDS solution that unlocks the power of the global distribution system for you. With access to a network of over 500 global corporations and all major consortia, combined with our exclusive chain code and key sales support, you can compete on a global scale. Our solution also provides you with business opportunities through the bidding process, allowing you to generate lucrative corporate and consortia business. We work with travel management companies to help you develop strong relationships with travel managers and maximize your sales potential.
#### Optimization with Exclusive GW Chain Code
Benefit from our highly connected and trusted and exclusive GW chain code that will make your hotel accessible to a vast portfolio of preferred travel agencies across the globe. Gain all the prestige and visibility of an established hotel brand whilst remaining uniquely independent.
[Request a Demo](https://www.guestcentric.com/request-a-demo)
#### Global Sales Support
Maximize Revenue with Our Experienced Sales Professionals. Let our dynamic team become an extension of your sales department to help you identify new business opportunities and maximize revenue from existing accounts. Our experts are equipped to navigate the complex RFP bidding process and help you win more contracts from corporate travel buyers, consortia, TMCs, and groups.
[Request a Demo](https://www.guestcentric.com/request-a-demo)
#### Corporate & Consortia Targeting
Benefit from GuestCentric relationships with over 500 global corporations and all the major consortia. Expand your reach across the affluent business transient and high-end leisure markets with connections to 20+ global consortia programs and travel management companies (TMCs), including preferred partnerships with Amadeus, Sabre, Travelport, and Dhisco.
[Request a Demo](https://www.guestcentric.com/request-a-demo)
* * *
### What Our Customers Think
#### Carles Macías
**Revenue Manager at Hotel Augusta Valles**“GuestCentric’s GDS offering not only meets our needs but is further enhanced by having a dedicated growth manager to help us streamline global distribution and maximize sales. This epitomizes what it means to put the customer first.”
#### \+ 20
**CONSORTIA PROGRAMMES**
#### +400K
**TRAVEL AGENTS CONNECTED**
#### \+ 500
**GLOBAL CORPORATIONS**
#### 1
**POWERFUL CHAIN CODE**
### Time to Switch?
#### GuestCentric can offer you:
√ Customized Onboarding and Setup
√ Awesome support team with 95% Satisfaction Score
√ Turn-Key Product Delivery By Digital & Hotel Specialists
√ One Centralized Interface To Manage Your Website, Reservations & Inventory
#### [Request a Demo](https://www.guestcentric.com/request-a-demo) [Other Products](https://www.guestcentric.com/new-product-page-draft)
- [en](https://www.guestcentric.com/resources-for-hotels "English")
- [pt](https://www.guestcentric.com/pt/recursos-para-hot%C3%A9is "Português")
# Resources for Hotels
## Guestcentric Resources for Hotels
Explore our hotel soft brands and stay informed about the latest Hotel News, Research, and Trends.
#### Customer Success Stories
From city center hotspots to multi-property brands, Guestcentric has been working with hotels from around the world since 2008. Each of our clients fills us with pride and these are some of their success stories.
[Read More](https://www.guestcentric.com/customer-testimonials)
#### Hotelier PULSE Report
Share your insights in our monthly research project, by Hoteliers for Hoteliers. Get crucial market data in your inbox each month, on everything from ADR to marketing trends, financial performance, and much more!
[Learn More](https://www.guestcentric.com/hotelier-pulse)
#### The Hoteliers' Blog
Get all the latest news, articles, videos, and trends at your fingertips here.
[Learn More](https://blog.guestcentric.com/)
#### Great Hotels of the World
A portfolio of largely independent upscale hotels and resorts across 35 destinations worldwide. Each one has been thoughtfully curated to cater to the rising bleisure traveler. Beyond exceptional accommodation, a sweeping range of meetings and events venues, and world-class leisure facilities in exciting destinations.
[Learn More](https://www.ghotw.com/)
#### Small Portuguese Hotels
Small Portuguese Hotels is a brand of independent Portuguese hotels spanning the entire national territory. In support of the local economy, we deliver a representation brand for independent Portuguese hotels, creating a new distribution platform for direct reservations, boosting direct sales, and growing direct business for our member hotels.
[Learn More](https://www.smallportuguesehotels.com/en/)
- [en](https://www.guestcentric.com/product "English")
- [pt](https://www.guestcentric.com/pt/produto "Português")
# Produto
### 1 Solução Holística de Reserva de Hotel = Todas as Ferramentas para o Crescimento das Reservas Directas
A Guestcentric oferece uma plataforma centralizada com todas as ferramentas de que os hotéis independentes precisam para aumentar exponencialmente as suas reservas directas. Recupere o controlo da sua distribuição com um parceiro em quem pode confiar.
* * *
#### Design de Site do Hotel
Feito para aumentar a visibilidade e as vendas directas do seu hotel, o design dos nossos websites de hotéis premiado correspondem às expectativas da sua marca. Direccione os seus visitantes para reservar directamente com o seu hotel com uma variedade de ferramentas, incluindo:
\- Publicação com um Clique
\- SEO Automático
\- Sistema de Gestão de Conteúdo Visual
- Dashboards de análise integrados
\- Motor de reservas de hotel integrado
[Saiba Mais](https://www.guestcentric.com/pt/hotel-website-design-reserva-motor)
#### Motor de Reservas do Hotel
O caminho mais optimizado para reservas directas do seu hotel. Beneficie da ferramenta de reservas de hotel mais eficiente e poderosa para reduzir as comissões das OTAs e aumentar as vendas directas do seu hotel com:
\- Reconhecimento de Hóspedes e Ferramentas de Reserva Personalizadas
\- Calendário de tarifas e disponibilidade
\- Todos os cliques levam a reservas directas
- Add-ons e vouchers
\- Website e Hotel CRS integrados
[Saiba mais](https://www.guestcentric.com/pt/motor-de-reservas-hotel-central-de-reservas)
#### Hotel CRS
Aproveite a tecnologia de ponta para todas as suas necessidades de reserva e controlo de distribuição com o Hotel CRS na cloud, da Guestcentric. Projectado exclusivamente para grandes hotéis independentes e pequenos grupos, oferecemos flexibilidade, conectividade e suporte ao cliente incomparáveis para os hotéis gerirem tarifas, disponibilidade e reservas:
\- Todas as reservas num interface
- Marketplace de Integração com Parceiros
\- Integração e Personalização de CRM
\- GDS integrado
\- Website do hotel e motor de reservas integrados
[Saber mais](https://www.guestcentric.com/pt/hotel-central-reservation-system)
#### Marketplace de Integrações com Parceiros
Integre de forma completa e perfeita com qualquer fornecedor de tecnologia à sua escolha de Channel Manager, PMS, RMS, OTAs, Wholesalers e muito mais! Diga adeus à gestão manual de dados entre sistemas. A nossa solução conecta-se automaticamente a todos os principais fornecedores de tecnologia do sector da hospitalidade:
\- Integrações MetaSearch - incluindo Google
\- Integrações de Channel Manager - incluindo Siteminder
\- Integrações PMS - incluindo Opera
\- Integrações de canais OTA - incluindo Booking
[Saiba mais](https://www.guestcentric.com/pt/gestao-de-canais)
#### Sistema de Distribuição Global - GDS
Aumente as suas vendas globais alcançando mais de 300 mil agentes de viagens. Com nosso código GW altamente conectado e confiável, o seu hotel tem acesso directo a um vasto portfólio de agências de viagens preferenciais em todo o mundo:
- Chain Code GW exclusivo
\- Suporte dedicado e especializado de vendas
\- Segmentação Corporate + Consortia
[Saiba mais](https://www.guestcentric.com/pt/gds-sistema-de-distribucao-global)
#### GuestCentric LAB
Se o seu hotel precisa de uma equipa de marketing externa para ajudá-lo a expandir o seu negócio online, o GuestCentric LAB é a solução perfeita para si. Ao combinar o nosso conhecimento sobre como impulsionar reservas directas com as suas necessidades de negócio, o nosso serviço Guestcentric LAB possui um histórico comprovado de entrega de transformações digitais incríveis para hotéis com os quais trabalhamos:
\- Consultoria Mensal
\- Reports de Marketing digital e performance
\- Uma extensão da equipa de marketing digital do hotel
[Saiba mais](https://www.guestcentric.com/pt/lab)
* * *
[en](https://www.guestcentric.com/channel-integrations "English")
- [pt](https://www.guestcentric.com/pt/integracoes-de-canais "Português")
# Integrações de Canais
## Integrações de canais
* * *
Abreu Online
Accommodation Guru
Acomodeo
Adventures Group
Agoda
AIC Travel Group
Airbnb
Alba Travel
Altura Destination Services
Amsterdam30
Andalucia Autentica
AsiaYo
ATEL Hotels
Atrapalo
aura.travel
AustraliaBedBank
AzoresGetaways
Barcelo Viajes
BestDay
Bico
Bidroom
Book That Place
BookEasy (VIC’s)
Bookerclub
Booking
Bookit
Bookit.co.nz
BookVisit \| Citybreak \| Nozio
Bridgestreet
British Airways Holidays
CanadaStays
CBS Travel Asia
centraldereservas.com
CentralLondonApartments
Charming Italy
CHECK24
Cheshire Official Tourism Websites
Chic Retreats
Cisalpina Tours
City base Apartments
CityZenBooking
Comair Travel (Kulula.com)
Condor Travel
Cradle Coast Tourism
Crown Tours Maldives
Darmawisata Indonesia
DayBreakHotels
Despegar
Destinia
DidaTravel
Discover Australia
dnata
Dorms
EasyBookings
EasyTravel
EC Travel
ECCO Tours
eLong.com
Emviagem
Epoque Hotels
Esquiades
Estiber
eTourism Holidays
Etstur
Europlayas
Evasion Voyage
Excite Holidays
Expedia
Explore
eXplorer Tech
Ezibed
EzTravel
facebook
Feratel
Feratel Deskline
Fiji Airways Holidays
Fincahotels
Fliggy
Flight Centre Travel Group
followme2africa
Fusion Holidays
Getaroom
Go2Africa
goibibo
Golden Tour
GTA
GuestCentric
GuestLeader
Guestlink
Guestlink NVG
HalalBooking
HanaTour
Hero Travel
HiHostels
Holiday City
Hoojoozat
hooroo
HostelBookers
HostelCulture
HostelsClub
Hostelworld Group
Hotel Bonanza
Hotel Connexions
Hotel Direct
HotelCompany / Alpharooms
Hoteliers.com
HotelOnline
HotelPartner YM
Hotels.com
Hotels.nl
Hotels.tv
HotelsClick
HotelsCombined
HotelshopUK
HotelSpecials
HotelsPro
HotelSwaps
HotelTonight
Hoterip
Hotusa Hotels
Hotwire
HRS
Hutchgo
i-escape
IBC.Travel
icastelli.net
Ignite Travel formerly RewardsCorp
ImperaTours
InfiniteHotel
InnTopia
Intertravel Viaggi
Jet2holidays
Jetstar
JTB Hawaii
Jumbo Tours
Jumia Travel
KeytelHotels
KlikHotel
Kognitiv
Kurzurlaub
Lancashire Official Tourism Websites
Lastminute
LeisureCom
Lido
LimaTours
Logitravel
London30
Love Holidays
Lusanova
Luxury Escapes
Mafengwo
MagicStay
Marsol
Meituan
Merseyside Official Tourism Websites
MG Holiday
Midlands of England Official Tourism Websites
Migoa
Mister Aladin
MisterFly
Mobile/Smartphone Devices
Mr & Mrs Smith
MyBookings
MyHotelBreak
NamuTravel
NeedItNow
Neobookings
North East England Official Tourism Websites
Not1Night
NZBedBank
ODIGEO Connect
Olympia Europe
On the Beach Beds
OneNight
OpenGDS
OpenHotelier (RoomAllot)
Ostrovok
otelz.com
OzAccom
PacificBedBank
Pan Pacific Travel
Panamericana de Viajes DMC
Paraty Hotels
PegiPegi
PetsPyjamas
Portimar
Prestigia
PriceTravel
Qantas
Quantum Reservations
Rakuten
RentalsCombined
Reslogic
Resortime
RestelHotels
Roamfree
Roomex
Roomlia
RootRez
RTS - Realtime Travel Solution
Rusticae
Ryanair Rooms
SafariNow
Sawadee
Scotland Regions Official Tourism Websites
Secret Places
Sembo
Serhs Tourism
Serviced Apartments Worldwide
Shiji Information Technology
SilverDoor
SITU
South African Hotels
South East England Official Tourism Websites
South West England Official Tourism Websites
SpeedyBooker
Splendia
Stash Hotel Rewards
Staylists
Superbreak
Surfholidays
Tablet Hotels
TBOHolidays
TemptingPlaces
The Luxe Nomad
Thomas Cook China
Tiket.com
Time Design
TlTravel
TMS Tours Bali
Tomas
Tourism eXchange Australia
Tourism eXchange Great Britain
Tourism eXchange Indonesia
Tradewinds Tours and Travel
TravelBird
Travelbook
Traveliko
Travelocity
Traveloka
TravelStay
Traveltool/Logitravel
Travelzoo
Trip.com
TripAdvisor
Tripster
Truro TIC
Tujia
Tumlare
Vacatia
VacayHome Connect
VeryChic
VeryLastRoom
Viajes Olympia
Viajes Urbis
VIP Backpackers
Voordeeluitjes
Wales Official Tourism Websites
Wanup
WebBeds - JacTravel / totalstay
Website Travel
Weekendesk
Weekendjeweg
Wel-Travel Australia
Welcome to West Cornwall Centre
Whistler.com
WHL
World 2 Meet
Worldview
Wotif
Xenia International
zanadu
Zuzzu
[en](https://www.guestcentric.com/the-best-bookingsuite-substitute "English")
- [pt](https://www.guestcentric.com/pt/ "Português")
# The best BookingSuite substitute
## The best BookingSuite substitute
Looking for a BookingSuite alternative? GuestCentric is your best solution for your new hotel website.
With more than 250 hotel website awards, GuestCentric is long time Booking.com partner. It is no accident that more than 94% of our customers highly recommend us.
With us, you will have a smooth transition of your website and booking engine to a system that was built for you.
#### Prices from
BASE/month **_$115+_** 6 **% Commission** Simple Hotel Online Offer
_Benefits:_
- Website Design
- Booking Engine
- Central Reservations Dashboard
- 5 max. Room Types
- 5 max. promotions, packages
- 15 max. pages on website
- 50 max. photos
- 3 max. languages
- Simple Setup
- Expert Team
- Support Channels: Phone, Chat, Email
- Group webinars
_Design and Content Management_ Responsive, Sales-oriented design, Automatic room and location content, Content management system built for hoteliers, SEO for property name
_Conversion Boosters_ Availability calendar, flexible date search, shopping activation widget, alternative properties, Click-to-Book
_Guest Engagement_ Edit/Cancel Reservation, Hotel Messenger
Send us your information today and let us get you up-and-selling in no time!
First
Name
Last Name
Email
Phone
Property / Company
Name
Job RoleProperty Manager / OwnerGeneral ManagerAssistant Hotel ManagerSales / Marketing DirectorSales / Marketing ManagerFront Office ManagerRevenue ManagerHotel ReceptionistConsultant / AdviserOther
CountryCountryAfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntigua & BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaireBosnia & HerzegovinaBotswanaBrazilBritish Indian Ocean TerBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCanary IslandsCape VerdeCayman IslandsCentral African RepublicChadChannel IslandsChileChinaChristmas IslandCocos IslandColombiaComorosCongoCook IslandsCosta RicaCote D'IvoireCroatiaCubaCuracaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerGabonGambiaGeorgiaGermanyGhanaGibraltarGreat BritainGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuineaGuyanaHaitiHawaiiHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiKorea NorthKorea SouthKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacauMacedoniaMadagascarMalaysiaMalawiMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMidway IslandsMoldovaMonacoMongoliaMontserratMoroccoMozambiqueMyanmarNambiaNauruNepalNetherland AntillesNetherlands (Holland, Europe)NevisNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorwayOmanPakistanPalau IslandPalestinePanamaPapua New GuineaParaguayPeruPhilippinesPitcairn IslandPolandPortugalPuerto RicoQatarReunionRomaniaRussiaRwandaSt BarthelemySt EustatiusSt HelenaSt Kitts-NevisSt LuciaSt MaartenSt Pierre & MiquelonSt Vincent & GrenadinesSaipanSamoaSamoa AmericanSan MarinoSao Tome & PrincipeSaudi ArabiaSenegalSeychellesSerbia & MontenegroSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSpainSri LankaSudanSurinameSwazilandSwedenSwitzerlandSyriaTahitiTaiwanTajikistanTanzaniaThailandTogoTokelauTongaTrinidad & TobagoTunisiaTurkeyTurkmenistanTurks & Caicos IsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuelaVietnamVirgin Islands (Brit)Virgin Islands (USA)Wake IslandWallis & Futana IsYemenZaireZambiaZimbabwe
I accept the Terms and
Conditions and the Privacy and Personal Data Policy, which is an integral part
thereof.
I want to receive
information about GuestCentric.
Comments
- [en](https://www.guestcentric.com/22nd-pulse-edition "English")
- [pt](https://www.guestcentric.com/pt/ "Português")
# 22nd PULSE Edition
[pulse-report\_22th-edition.pdf](https://www.guestcentric.com/media/pdfs/pulse-report_22th-edition.pdf "pulse-report_22th-edition.pdf")
- [en](https://www.guestcentric.com/wholesalers-integrations "English")
- [pt](https://www.guestcentric.com/pt/integracoes-com-wholesalers "Português")
# Integrações com Wholesalers
## Integrações com Wholesalers
* * *
All In Travel
ANZCRO
AOTGroup
Apartool
Argenway
Asian Overland Services
Australian Accommodation Data Exchange(AADX)
B4ITALY / Giglio Travel
Bedswithease
Bonotel Exclusive Travel
Booking2Hotels
Buffalo Tours
CBS Travel Asia
CNBooking.net
CNTravel
Connected Destination
Delta (MLC) Vacations
Djoca Travel
Egypt Express
Egypt Express Travel
Explorer Technologies
FastPayHotels
FollowMe2Africa
Fusion Holidays
Go2Africa
GoQuo
Grupo Opentours
GTA
Guest Incoming SA
H-Résa
Haoqiao.com
Helloworld Travel
Hong Kong Convergent
Hotel Consolidator: The Leisure Connector
Hotelbeds
HotelsPro
HS Travel
Hua Min Tourism Reservation
Irish Welcome Tours
IVH Travel
IXPIRA
JTB Group
Jumbo Tours
Kaluah Tours
Manor Houses
Meeting Point Global
Miki Travel
MTC Group SA
Nextel.travel
Nexus Tours
Nites.travel
NT Incoming
Olympia Europe – Voyages
Open Travel Service
OpenHotelier
P.T.C Express Travel
Reslogic
RezLive.com
Roombeast
SERHS
Serviced Apartments Worldwide
Setours
SidetoursIncoming Services
Smartbox Group
Solférias
Special Tours
Special Tours Wholesalers
Sun Series Travel
TA Network
TBO Holidays
Thompson Holidays
Thompsons Africa
Top Atlantico DMC
Toptown Shanghai
Tour10
Tourico
Tourism Exchange
Tourplan
Transhotel
Trav Travel
Travco
Travelbullz
Travelsens
Trend Operadora (International only)
TripU Vietravel Group
Veturis Travel
Viajes Interrias
Viajes Urbis
VIPAC
Virgin Holidays
WebBeds - Destinations of the World
WebBeds - JacTravel
WebBeds - Lots of hotels
WebBeds - Sunhotels
WeKnowLondon
Wel-Travel
Welcomebeds
WHLAlba Travel
Withinearth.com
Wozozo
* * *
### Aumente a sua conectividade!
Veja todas as nossas integrações e descubra um mundo de parcerias desenhadas para melhorar a performance do seu hotel
#### [Outras integrações](https://www.guestcentric.com/pt/gestao-de-canais)
[en](https://www.guestcentric.com/contact-us "English")
- [pt](https://www.guestcentric.com/pt/contactos "Português")
# Contactos
## Como podemos ajudar?
Estamos sempre aqui para ajudá-lo com qualquer coisa que possa precisar. Podemos conversar sobre praticamente qualquer coisa (bem... quase), então não tenha medo de entrar em contato conosco se tiver dúvidas ou se simplesmente quiser dizer "Olá", estamos prontos para isso também!
* * *
#### Américas
[+1 (203) 517 0715](tel:(203)5170715)
#### Reino Unido
[+44 (0) 8458 676 896](tel:+44(0)8458676896)
#### Espanha
[+34 911 877 543](tel:+34911877543)
#### Portugal
[+351 210 360 906](tel:+351210360906) Chamada para Rede Fixa Nacional
#### Holanda
[+31 (20) 3690451](tel:+ 31203690451)
#### Dinamarca
[+45 (7) 8723151](tel: + 4578723151)
* * *
### Estamos aqui para ajudar a Experiência do Cliente
O sucesso dos nossos clientes é a nossa prioridade número 1.
Entre em contato conosco: [Chat Online](https://tawk.to/chat/56142c270a0edc54097bfeb5/default/?$_tawk_popout=true)
**Segunda-feira - sexta-feira:**
08h00 às 19h00 (horário de verão da Europa Ocidental)
08h às 17h (horário de verão do Pacífico)
* * *
* * *
#### Contabilidade
[billing@guestcentric.com](mailto:billing@guestcentric.com)
[Métodos de Pagamento](https://www.guestcentric.com/pt/metodos-de-pagamento)
#### Oportunidades de Emprego
É brilhante e motivado?
[Ver ofertas](https://www.guestcentric.com/pt/oportunidades-de-emprego)
* * *
* * *
### Os nossos escritórios
#### Nova Iorque
104 West 40th Street, Suite 400
Nova Iorque, NY 10018
[+1 (858) 900 2400](tel:+1(858)9002400)
#### San Diego
7752 Fay Ave, Suite L
La Jolla, San Diego, CA 92037
[+1 (858) 900 2400](tel:+1(858)9002400)
#### Londres
18 Soho Square
London W1D 3QL
[+44 (0) 203 214 3196](tel:+44(0)2032143196)
#### Portugal
Av. José Gomes Ferreira 13
Miraflores, 1495-139 Lisboa
[(+351) 21 036 0900](tel:(+351)210360900)
* * *
* * *
## Vamos conversar
Nome
Apelido
Email
Telefone
Propriedade / Empresa
PosiçãoProperty Manager / OwnerGeneral ManagerAssistant Hotel ManagerSales / Marketing DirectorSales / Marketing ManagerFront Office ManagerRevenue ManagerHotel ReceptionistConsultant / AdviserOther
Website· Opcional
\-\- Seleccione --Website + Booking EngineGestor de CanaisPortalGDSSolicitar AvaliaçãoParceriasInteresse
Mensagem· Opcional
PaísPaísAfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntigua & BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaireBosnia & HerzegovinaBotswanaBrazilBritish Indian Ocean TerBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCanary IslandsCape VerdeCayman IslandsCentral African RepublicChadChannel IslandsChileChinaChristmas IslandCocos IslandColombiaComorosCongoCook IslandsCosta RicaCote D'IvoireCroatiaCubaCuracaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerGabonGambiaGeorgiaGermanyGhanaGibraltarGreat BritainGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuineaGuyanaHaitiHawaiiHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiKorea NorthKorea SouthKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacauMacedoniaMadagascarMalaysiaMalawiMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMidway IslandsMoldovaMonacoMongoliaMontserratMoroccoMozambiqueMyanmarNambiaNauruNepalNetherland AntillesNetherlands (Holland, Europe)NevisNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorwayOmanPakistanPalau IslandPalestinePanamaPapua New GuineaParaguayPeruPhilippinesPitcairn IslandPolandPortugalPuerto RicoQatarReunionRomaniaRussiaRwandaSt BarthelemySt EustatiusSt HelenaSt Kitts-NevisSt LuciaSt MaartenSt Pierre & MiquelonSt Vincent & GrenadinesSaipanSamoaSamoa AmericanSan MarinoSao Tome & PrincipeSaudi ArabiaSenegalSeychellesSerbia & MontenegroSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSpainSri LankaSudanSurinameSwazilandSwedenSwitzerlandSyriaTahitiTaiwanTajikistanTanzaniaThailandTogoTokelauTongaTrinidad & TobagoTunisiaTurkeyTurkmenistanTurks & Caicos IsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuelaVietnamVirgin Islands (Brit)Virgin Islands (USA)Wake IslandWallis & Futana IsYemenZaireZambiaZimbabwe
Aceito os Termos e Condições e a Política de Privacidade e Dados Pessoais, que é parte integrante do mesmo.
Quero receber informação sobre a GuestCentric.
Comments
[en](https://www.guestcentric.com/hotel-chains "English")
- [pt](https://www.guestcentric.com/pt/cadeias-hoteleiras "Português")
# Cadeias Hoteleiras
## Aumente as reservas centralizadamente Um motor de reservas envolvente para cadeias hoteleiras
* * *
* * *
**Mais do filtros e pesquisa a nível de cadeias hoteleiras.**
#### Envolvimento absoluto do cliente.
O motor de busca de hotéis da GuestCentric foi pensado para maximizar envolvimento do cliente. Variedade em níveis de pesquisa e filtros por locais, serviços oferecidos, instalações e outros critérios permitem aos clientes identificar uma lista de propriedades que melhor atendem às suas necessidades.
**Várias propriedades, várias marcas.**
#### Uma experiência única.
A consistência da marca é um dos atributos mais valorizados nas cadeias hoteleiras. Mesmo que tenha várias marcas, pode segmentar a pesquisa por hotéis ao mesmo tempo que proporciona aos clientes uma experiência de busca e reserva coerente.
**Segmente as suas propriedades.**
#### Atraia os clientes com emoção.
Romântico, praia, ao ar livre, ideal para a família. Estas são apenas algumas das palavras que podem descrever alguns ou todos os seus hotéis. Com a GuestCentric, pode criar etiquetas emocionais para cada uma das suas propriedades e deixar que os hóspedes pesquisem de acordo com as etiquetas. Maior envolvimento significa um maior retorno para a sua marca.
* * *
#### SEO incluído.
**Fortaleça a sua marca.**
A sua marca é o seu maior bem online. O extraordinário motor de busca de hotéis projetado pela GuestCentric aumenta a exposição da sua marca ao customizar páginas individuais para cada um dos seus hotéis e ao expandir automaticamente o alcance do seu SEO.
#### Foque-se nos detalhes.
**Aumente a taxa de conversão.**
Assim que um cliente decide que propriedade quer explorar, o foco deve manter-se exclusivamente nesta propriedade. Nesta fase, deseja remover distrações e eliminar portas de saída para que os clientes façam a reserva neste hotel. Poucas distrações significam máxima conversão.
* * *
### Agilidade ao nível da propriedade Controlo ao nível da cadeia
As cadeias hoteleiras desejam dar autonomia às suas propriedades, ao mesmo tempo em que controlam centralmente as diretrizes da marca. Com a GuestCentric, as suas propriedades podem alavancar o seu conhecimento local para criar conteúdo relevante, enquanto o controlo da consistência da marca permanece ao nível da cadeia.
* * *
#### Descubra o que podemos fazer pelo seu hotel.
[Solicite uma demo](https://www.guestcentric.com/pt/solicite-uma-demo)
* * *
#### As primeiras impressões são decisivas.
Design de websites premiado.
[Saiba mais](https://www.guestcentric.com/pt/design-de-websites-para-hoteis)
#### Faça a gestão da sua distribuição.
Conectividade global com apenas 1 clique.
[Saiba mais](https://www.guestcentric.com/pt/gestao-de-canais)
[en](https://www.guestcentric.com/instagram "English")
- [pt](https://www.guestcentric.com/pt/ "Português")
# instagram
## **Welcome to Guestcentric!**
You can find here the latest news and links to the full articles.
#### Pulse Report Edition 18
How optimistic are you about business performance over the next 12 months?
Your answers to this new question, introduced in our ongoing Hotelier PULSE survey in September 2021, indicate the industry is cautiously optimistic about the future of business performance in Q4 and into the new year.
[Go to Report](https://www.guestcentric.com/pulse-report-download)
#### Social Media for Hotels - is it Worth it?
We all know the social media hype and have read plenty of articles of how important it is. And the truth is that your hotel needs to be where your guests are right? But the question here is, at what cost?
[Read Article](https://blog.guestcentric.com/social-media-for-hotels-is-it-worth-it/)
* * *
#### Take our Monthly Survey
Contribute to upcoming Editions of The Hotelier PULSE Report. It takes just 5 minutes, and the industry is counting on your feedback.
[Go to Survey](https://www.guestcentric.com/hotel-pulse-survey)
- [en](https://www.guestcentric.com/kyp-charalambous "English")
- [pt](https://www.guestcentric.com/pt/kyp-charalambous "Português")
# Kyp Charalambous
* * *
#### Interview of the Month
yp _V-P of Sales_
_Atlantis, The Palm in Dubai_
Charalambous
Each month, we shine our Spotlight on Hoteliers to understand how 2020 has impacted industry and what’s on the horizon for the future. In this month’s Hotelier Spotlight Interview, we catch up with Kyp Charalambous, Vice President of Sales at [Atlantis, The Palm in Dubai](https://www.atlantis.com/dubai).
* * *
### At the start of the pandemic, the message was very much, “We’re ready when you are”, evolving to “Come and live your story in Dubai” today.
**What is the current status of your hotel today, as well as the wider industry in your region?**
From flights to hotels and resorts, one of the benefits about Dubai as a destination is that the status is currently open. This morning I attended a Visit Dubai Tourism conference, and it’s been very interesting to see how the industry’s tourism strategies to promote our destination have evolved through various stages this year. At the start of the pandemic, the message was very much, “We’re ready when you are”, evolving to “Come and live your story in Dubai” today. It’s very positive to see this evolution of the message to market, and how it may continue to evolve over time.
Since Dubai reopened to international travel in July 2020, flight capacity has also been a major contributor to the recovery of tourism and the hotel industry. Emirates is currently flying in visitors from over 160 destinations in over 80 countries globally. It’s important to remember just how much of a global hub Dubai is, with just 8-hour flight access from many countries. All of this has contributed significantly to international tourism and hotels during this time. We see this upturn continuing, which will in turn continue to have a positive impact on the industry. The reality, however, remains to be seen, but we remain optimistic.
**Over the past 6 months, we’ve seen a drastic reduction in booking pace and a major increase in domestic travel across Europe and the US. Would you say this is the case in the UAE?**
Although international travel has been open since July, we have continued to rely strongly on the local market. Domestic travellers continue to engage with local resorts and hotels during this time. Over the national holidays, we continue to see huge spikes in occupancy from local visitors, similar to the demand we saw over the summer. Looking ahead, we’re likely to see peaks and troughs in the short-term demand, and not just from local tourists but international markets as well. All it takes is a new headline announcing that a restriction has been lifted or a certain airline is flying to a destination, and instantly we see a pick up in demand, particularly in an iconic resort like Atlantis, The Palm.
In addition to short-term demand, we’re also generating bookings for September and November 2021. This could be due to numerous reasons, but it indicates that consumers are booking something special to look forward to in the long-term as well.
* * *
* * *
* * *
**In recent editions of The Hotelier PULSE Report, we’ve seen an increase in Hotels redefining sales and marketing strategies to tackle new markets. What is your hotel doing in this regard?**
Given how Dubai predominantly attracts international leisure tourism, one of our key sales and marketing strategies from the onset has been to engage with the local market, not only for staycations but also for food and beverage outlets. Here at Atlantis, The Palm, we have over 27 restaurants, bars, and lounges, so that’s a lot of seats to fill - even with social distancing in place. To tackle this, we launched a loyalty program called Atlantis Circle, directed exclusively to the local market. Upon signing up to the loyalty program, consumers benefit from an instant 15% discount across all our food & beverage outlets and resorts. The discount percentage increases the more consumers spend. This loyalty program also offers us the opportunity to host private events and invite our loyalty guests. In just a few months, the membership has increased to tens of thousands.
**During the peak of the crisis, did you ever close down any of the resorts to implement deep cleaning or refurbishment projects?**
Although we never closed any of our resorts, we certainly used the quieter period to really redefine our product and refurbish our properties, restaurants, and conference centers. All in preparation to welcome back our guests in Q1 of next year. Some refurbishment projects were pending in the pipeline for some time, so the downtime was a good opportunity for us to work on those.
* * *
#### Given how Dubai predominantly attracts international leisure tourism, one of our key sales and marketing strategies from the onset has been to engage with the local market, not only for staycations but also for food and beverage outlets.
### In short, I firmly believe hotels should hold the line on price whilst striving to be unique with the products offered.
**In what ways has the industry and the local government collaborated to bolster tourism during this time?**
Our government recently launched the ‘Stay to Work’ initiative that incentivises remote workers to relocate to, and work from Dubai. Many hotels, including ours, have become involved in this initiative to offer longer-term stay rates for relocating professionals along with other benefits. It’s a great opportunity to welcome those guests.
**In what ways are you engaging the Staycation Market?**
First off, we instantly enroll these guests to our Atlantis Circle loyalty program. We also have dedicated office space available in our resorts as well as up to 30% discounts on laundry in-house. We also offer car hire deals with up to 40% discounts.
Our primary aim is to make the transition as easy and comfortable as possible for our guests, especially if they are bringing their families. On that score, we have an incredible water park which we provide access to as well.
**We’re seeing an increase in Hotels expecting to decrease ADR in the coming months. In your view, what will be the impact of this trend on recovery?**
I am proud to say that at Atlantis, The Palm price integrity is extremely important to our brand. Instead of compromising the price, we have used the periods of lower occupancy to upskill our workforce of over 3,000 individuals and prioritize their wellbeing, redefine our offers and services, and enhance our resorts and hotels. In short, I firmly believe hotels should hold the line on price whilst striving to be unique with the products offered.
* * *
##### Join the Hotelier Pulse
###### Take this Month's Survey [Here](https://www.surveymonkey.com/r/KypHotelierSpotlightInterview).
- [en](https://www.guestcentric.com/nienke-badia "English")
- [pt](https://www.guestcentric.com/pt/nienke-badia "Português")
# Nienke Badia
* * *
#### Interview of the Month
ienke _Sales Director_
_Hotel Okura Amsterdam_
Badía
Each month, we shine our Spotlight on Hoteliers to understand how 2020 has impacted industry and what’s on the horizon for the future. In this month’s Hotelier Spotlight Interview, we catch up with Nienke Badía, Director of Sales at Great Hotels of the World Member, Hotel Okura in Amsterdam. Here, she shares her take on how 2020 has re-shifted the industry’s focus toward sustainable tourism and the importance of focusing on the workforce.
* * *
### We are now targeting local and neighbouring markets such as Germany & Belgium.
**What is top of mind for you right now? What is your biggest concern?**
Although 2020 has certainly been a challenge for us and the hospitality industry at large, we are now in a position to really evaluate new products and markets that we did not consider previously. As such, our primary focus is to continuously look at where new opportunities may arise and put strategies in place to pursue them.
Of course, changing measures continue to challenge us. One moment we’ll be directing our best efforts toward attracting short-stays from neighbouring markets only to have the regulations change again. Yet, these circumstances also make us resilient and I choose to remain optimistic by focusing on the opportunities we can pursue in the current climate.
**In your view, what has your hotel done which has made a difference during this time?**
One thing we have done and still do is that we have kept our guest interactions very personal. More so now than ever before, we call each and every guest before their arrival to ensure we meet their needs. We also keep our guests informed of changing regulations whilst offering them flexible options with their reservations. We also guide guests about local attractions that are still available to enjoy in Amsterdam.
What we have also done really well since the start of the crisis is guaranteeing a safe environment. From the 1st of June, when hotels were allowed to reopen again in the Netherlands, we’ve implemented more safety measures than what was and still is required of us. I am very proud to say that since last week we’re the very first hotel in the Netherlands to receive the GBac certification, which just goes to show that everyone at Hotel Okura Amsterdam is taking this seriously and we are acknowledged for that too.
* * *
* * *
* * *
**What is the status of your hotel today and what strategies are you prioritizing for recovery?**
There is a huge focus on our teams, which we believe are our most important asset. Our priority is to ensure that they receive the support that they need to remain motivated and inspired during this time. Maintaining transparency and communicating on a regular basis is now more important than ever.
In terms of sales and marketing, we have redefined and continue to redefine our target markets. Up until March 2020, we predominantly received guests from the US and the UK, but that is no longer the case. So we are now targeting local and neighbouring markets such as Germany and Belgium.
We also shifted our attention from the business guest to the leisure guest. However, we do know that business guests will return to us and will once again continue to be an important market in the future. With this in mind, We have also partnered with our in-house AV supplier, ACS, for a semi-permanent hybrid set-up in our Grand Ballroom and our Junior Ballroom, that will save time and money once our corporate clients are ready to return.
While so much has changed and continues to change, as a business we maintain sight of the long-term picture. Ultimately, the decisions we make now will impact us for years to come.
**In what way has 2020 improved the hotel industry for the future?**
One positive outcome from this crisis is the increased focus on the importance of sustainable tourism. Although this has been a topic of discussion for some time now, the industry just kept on going because we were all thriving commercially. We never really paused to focus on how important sustainable tourism really is.
But now that global tourism has stopped, Hoteliers are now looking closely at bringing local tourism back in ways that are beneficial to both the economy and social cohesion. There is also a deeper awareness of the impact of travel and what it means for destinations and local residents. I really believe and hope that the travel industry will maintain this focus.
This crisis has also made local governments more aware of how important this industry is for both the economy and social cohesion - which is a good thing. Since the start of the pandemic here in Amsterdam, we have frequently engaged with other hotels, partners, venues, and governing bodies to strategize how we can promote this destination and attract visitors who will contribute to its sustainability and social cohesion.
* * *
#### More so now than ever before, we call each and every guest before their arrival to ensure we meet their needs. We also keep our guests informed of changing regulations whilst offering them flexible options with their reservations.
### It’s been really inspiring to see how resilient and flexible everyone is, both within Hotel Okura Amsterdam and the wider hotel and hospitality industry.
**What is the most surprising and positive thing you have experienced in the midst of these unprecedented times?**
What has really motivated me a lot during this time is the creativity and ideas. It’s also been really inspiring to see how resilient and flexible everyone is, both within Hotel Okura Amsterdam and the wider hotel and hospitality industry. We’re being hit incredibly hard and everyone just wants to stand together and support each other.
Prior to the crisis, everyone was doing their best, but there is always room for change and improvement. The current climate has driven everyone to think outside the box in terms of how to bring guests back. Some of these ideas are really incredible. In Hotel Okura Amsterdam specifically, for example, we’ve now launched Okura at Home and also provide virtual site tours.
Within Hotel Okura Amsterdam, I love how there’s this ‘Go-For-It’ mentality and how everyone is thinking of new and creative ways to bring guests back to our hotel. More so than ever before, we now get that synergy between departments. From our General Manager, to Chefs, to Front Office Staff, everyone just wants us to bring the guests back to Hotel Okura Amsterdam.
**What are you most looking forward to during these times?**
Connecting with people has always been what I do best and what I love the most about my profession. So connecting with colleagues, guests, clients, family, and friends is definitely what I look forward to most.
I think the yearning for connection is stronger now than ever before because we are all weathering the same storm together. Everyone just wants each other to survive and thrive again. Each day, I look forward to speaking to these individuals who give me this energy and motivation to keep going.
* * *
##### Join the Hotelier Pulse
###### Take this Month's Survey [Here](https://www.surveymonkey.com/r/NienkeSpotlightInterviewWebsite).
- [en](https://www.guestcentric.com/testimonial-hotel-timisoara "English")
- [pt](https://www.guestcentric.com/pt/ "Português")
# Testimonial Hotel Timisoara
#### Success Stories
otel _with Felicia_
_Ciurus_ Timisoara
* * *
## **Hotel Timisoara is located in the centre of the city, counting 191 rooms and 18 apartments. The hotel offers a relaxing and deluxe stay to its guests, with an array of integrated services, such as the Belvedere Restaurant, conference rooms, a bar and a wellness centre.**
* * *
**Tell us a little bit about your partnership with Guestcentric. What has been your experience thus far?**
We partnered with Guestcentric in 2016 to deploy our first in-house GDS. Although we have received offers from other providers since partnering with Guestcentric, the pricing and fees models were never attractive to us. Overall we are satisfied with Guestcentric’s GDS, have grown familiar with this solution over the years, and find the platform extremely user friendly. Therefore, we continue our partnership with Guestcentric.
* * *
**How has Guestcentric’s GDS improved the sales and marketing for your hotel?**
Guestcentric’s GDS is bringing us guests and business at a more attractive cost in comparison to other providers. This is what our hotel (and I am sure many others) want for their business.
* * *
#### Guestcentric’s GDS is bringing us guests and business at a more attractive cost in comparison to other providers.
* * *
**How has Guestcentric's GDS improved the daily operations of your hotel?**
Having all our information in one unified platform has been very helpful to our business operations. Whether it’s finding credit card confirmation details or reviewing any no-shows, it’s very easy to store, locate, and share information between departments using the Guestcentric’s centralised reservations platform.
* * *
#### Having all our information in one unified platform has been very helpful to our business operations.
### I really appreciate the hotel data and business intelligence we receive on the platform and via the heartbeat emails.
**How Likely are you to Recommend Guestcentric’s Customer Service and GDS to your peers in the industry and why?**
I recommend Guestcentric’s GDS to everyone I know in our industry. We are very comfortable with the simplified interface and we have been receiving more clients from Guestcentric’s GDS.
**What is your favourite feature from Guestcentric’s GDS?**
I really appreciate the hotel data and business intelligence we receive both directly on the platform and via the heartbeat emails from the Guestcentric team. I also like to read Guestcentric’s monthly Hotelier PULSE Report, and find the data extremely valuable to our business and decision-making.
* * *
###### Become our next success story. [Request a Demo.](https://www.guestcentric.com/request-a-demo)
- [en](https://www.guestcentric.com/request-a-demo "English")
- [pt](https://www.guestcentric.com/pt/solicite-uma-demo "Português")
# Solicite uma demo
## Pronto para se surpreender? Solicite uma demonstração
Tenha uma demonstração personalizada para entender porque 95% dos nossos clientes nos recomendam.
Nós vamos:
\\* Entender as necessidades do seu hotel e os problemas que deseja resolver
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\\* Determinar o melhor plano para o seu hotel
Preencha o formulário abaixo e entraremos em contato no prazo de 1 dia útil.
* * *
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Mensagem· Opcional
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[en](https://www.guestcentric.com/hotelier-spotlight-interviews "English")
- [pt](https://www.guestcentric.com/pt/ "Português")
# Hotelier Spotlight Interviews
## Hotelier Spotlight Interviews
* * *
#### Sascha Dalig
**Director for Central Europe at Wyndham Hotels & Resorts**
"Transparency on our website is essential because it is the first place where we can inform guests about what they can expect from our hotels."
[Read Interview](https://www.guestcentric.com/sascha-dalig)
#### João Pinto Coelho
**Director of Sales & Commercial at Onyria Hotels & Resorts**
"We communicate flexible rates and policies to convert demand into direct bookings."
[Read Interview](https://www.guestcentric.com/joao-pinto-coelho)
#### Ben Thomas
**Chief Commercial Officer at Penta Hotels**
"Rather than go to market with a cheap deal, our goal is really to tell stories about our hotels and destinations."
[Read Interview](https://www.guestcentric.com/ben-thomas)
#### David Chestler
**Senior Partner & Managing Director of Provision Partners**
"Here in the US, we continue to see positive signals of travel resuming with a vengeance."
[Read Interview](https://www.guestcentric.com/david-chestler)
#### Steffi Breitsprecher
**Director of Revenue & Distribution, MEININGER Hotels**"Depending on vaccination distribution, I do believe City Center Hotels will be the first segment to financially recover in the upturn. People want to be around other people, and enjoy the little ‘city life’ experiences we once took for granted"
[Read interview](https://www.guestcentric.com/steffi-breitsprecher)
#### Gavin Eccles
**Aviation Professor & Consultant**"Where we have a problem at the moment is with the demand, and in this respect, this is where we are on the same boat with Hotels. If the demand is there, then the aircraft will be ready. What will be interesting is that airlines have now had to implement a short-term planning model."
[Read interview](https://www.guestcentric.com/gavin-eccles)
#### Daniela Hupfeld
**Commercial Director at Pierre & Vacances España**
"Like the unexpected strike of the crisis, the upturn will also hit us fast and at the last minute. If we are not ready when that time comes, we will lose out again. Now really is the perfect time to really review what you have and determine what is and isn’t working for your business."
[Read interview](https://www.guestcentric.com/daniela-hupfeld)
#### Joao Corte Real
**General Manager at Hotel Tivoli Mofarrej**"Interestingly, although we never dropped our rates, we continue to engage with guests that are willing to spend their money on the luxury experiences we have to offer. I think the luxury market will actually have a quicker recovery."
[Read interview](https://www.guestcentric.com/joao-corte-real)
#### Kyp Charalambous
**VP of Sales at Atlantis, the Palm in Dubai**"Given how Dubai predominantly attracts international leisure tourism, one of our key sales and marketing strategies from the onset has been to engage with the local market, not only for staycations but also for food and beverage outlets."
[Read interview](https://www.guestcentric.com/kyp-charalambous)
#### Nienke Badia
**Sales Director at Hotel Okura Amsterdam**
"What has really motivated me a lot during this time is the creativity and ideas. It’s also been really inspiring to see how resilient and flexible everyone is, both within Hotel Okura Amsterdam and the wider hotel and hospitality industry."
[Read interview](https://www.guestcentric.com/nienke-badia)
#### Jorgen Christensen
**CEO at Small Danish Hotels**"There is an increased focus on the reasons to visit a hotel. I expect more hoteliers will be actively creating special packages to set their hotels apart and communicate the benefits of booking a stay, such as local attractions in the area or discovering cultural experiences."
[Read interview](https://www.guestcentric.com/jorgen-christensen)
* * *
- [en](https://www.guestcentric.com/billing-information-uk "English")
- [pt](https://www.guestcentric.com/pt/pagamentos-reino-unido "Português")
# Payments UK
## Payments UK
* * *
Hotel Name
Amount
All decimal values must be separated by a . (dot) and not a , (comma).
Pay in:
GBPEUR
Submit
a unified experience: your website as your booking engine
**Discover**
- [en](https://www.guestcentric.com/test-design "English")
- [pt](https://www.guestcentric.com/pt/teste-de-design "Português")
# test design
* * *
* * *
Download a pdf button
#### [download pdf](https://www.guestcentric.com/media/pdfs/pulse-report_2nd-edition_barometer.pdf "pulse-report_2nd-edition_barometer.pdf")
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[](https://www.guestcentric.com/lab)
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#### Hotel Meira
Insert link title "communicator", "ava", to display icons.
[first link will not be affected](https://www.guestcentric.com/awards-list)
[ava](https://www.guestcentric.com/ava "ava") [communicator](https://www.guestcentric.com/communicator "communicator") [w3](https://www.guestcentric.com/w3 "w3") [stevie](https://www.guestcentric.com/stevie "stevie")
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse pulvinar non turpis molestie faucibus. Donec ornare mattis enim, vitae dictum eros mattis rhoncus. Donec at laoreet metus, accumsan varius ante. Cras dapibus finibus libero non aliquam. Ut ac massa purus. Integer at cursus diam, nec pellentesque quam. Donec pellentesque nibh vitae risus cursus accumsan. Etiam ac turpis risus. Vivamus ac bibendum tortor. Donec posuere congue viverra. Donec hendrerit dui vel nibh commodo, sit amet imperdiet ipsum porttitor. Vivamus aliquam erat id quam vulputate consequat. **Bold** _Italic_ underline
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**Text in 2 columns.** You just need to add the class "twoCol" to 'p' and will work fine (we hope), consectetur adipiscing elit. Suspendisse pulvinar non turpis molestie faucibus. Donec ornare mattis enim, vitae dictum eros mattis rhoncus. Donec at laoreet metus, accumsan varius ante. Cras dapibus finibus libero non aliquam. Ut ac massa purus. Integer at cursus diam, nec pellentesque quam. Donec pellentesque nibh vitae risus cursus accumsan. Etiam ac turpis risus. Vivamus ac bibendum tortor. Donec posuere congue viverra. Donec hendrerit dui vel nibh commodo, sit amet imperdiet ipsum porttitor. Vivamus aliquam erat id quam vulputate consequat.
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#### [Heading 4 link](https://www.guestcentric.com/about-us)
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## **Mission control for all Hotel Ecomerce and Distributiion**
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# Rajesh Vohra
#### Interview of the Month
ajesh _Owner_
_Sarova Hotels_ Vohra
As we approach 2023, Hoteliers surveyed for our October 2022 edition of The Hotelier PULSE Report show increased optimism for business performance over the coming year. Our market data also shows that group bookings are making a strong comeback, and despite rising costs and looming inflation concerns, the industry expects ADR to continue increasing over the next 12 months.
We sat down with Rajesh Vohra, Owner of the Sarova Hotels group in London, to get his perspectives on why hoteliers expect ADR to hold and the impact of MICE business on hotels that have historically catered to the business travel segment.
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### We’re seeing increased consumer confidence reflected in the rates booked. Over this period in 2021, non-refundable bookings represented just 10 to 15%, when compared to fully-flexible bookings. In 2022, it increased to 50%.
**Hoteliers show increased optimism around business performance over the next 12 months. Why do you think that is?**
Following the uncertainty of 2020 to 2021, travelers are no longer as concerned about health and safety precautions. We’ve also passed the worst of the travel disruptions over the summer of 2022. Thus, consumers are more confident about traveling.
We’re seeing increased consumer confidence reflected in the rates booked. Over this period in 2021, non-refundable bookings represented just 10 to 15%, when compared to fully-flexible bookings. In 2022, it increased to 50%. Taking all this into consideration, it’s unsurprising that hotels feel more confident about business performance in the coming year.
**We’ve seen ADR reach record-breaking levels in 2022. Do you expect this to hold or increase?**
As prices increase and we are faced with impending inflation, the marginal cost of sale has become significantly more important. Prior to the economic downturn, Hoteliers worried about reaching a baseline revenue to cover fixed costs and then considered all rooms revenue above that baseline to be mostly profit
In today’s world, that is no longer possible. More than ever, Hoteliers are concerned about reducing costs - for example, through leaving parts of their properties empty for extended periods of time or reducing utilities expenses through giving guests the choice to opt out of turndown service to promote sustainability. The marginal cost of selling a room is now a material amount and thus the view now seems to be that if a hotel cannot profitably sell inventory against rising costs, then there is no point in selling it at all.
Another factor that plays into this is hotel staff, who now have to work harder than ever before to meet increased demand. We would rather look after their wellbeing and not risk overworking them unprofitably. It’s also a challenge to hire in today’s talent-short market, and those who do want employment in hospitality tend to demand higher salaries, which feeds into increasing overall costs. Thus, I do believe that ADR will hold, not because of the market demand but due to cost-based pricing strategies.
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**We’ve seen group bookings make a significant comeback in 2022. Is this the same for your Hotels?**
Group bookings and MICE business have come roaring back for our hotels in 2022, and quite frankly, it’s been a godsend - particularly for properties that have historically relied predominantly on the business travel segment. This is especially during peak dates, where we simply offer the price and it’s easily accepted.
Following two years of disrupted commercial activity, in our business analysis, we benchmark 2022 against the average for years 2017 /18 /19. That is our only metric to try and get a sense of what is good business and what isn’t. Looking at Q3 of 2022, ADR is up 17%, occupancy is down 10.5%, and room hire is up 15% vs the three years preceding the pandemic.
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#### Sustainability has now become a marketing issue for hotels rather than a general business issue. We have pushback from all of our corporate clients and even our banks asking about our sustainability strategy.
### In terms of direct, I think it’s fantastic that hotels are now in a better position to challenge the OTAs, with whom we have historically shared a love-hate relationship. What hotels can focus on is providing rich content, direct booking incentives, and a clearer picture of what our businesses have to offer guests.
**Direct bookings have become a top priority for hotels, but we are also seeing increased focus on sustainability. What best practices would you recommend for hotels to leverage these trends?**
Sustainability has now become a marketing issue for hotels rather than a general business issue. We have pushback from all of our corporate clients and even our banks asking about our sustainability strategy. This was not the case five years ago. Our hotels have responded with the implementation of sustainability measures, such as introducing re-usable wooden keys and door signs, as well as giving customers the option to opt out of housekeeping, etc. We have many initiatives, some of which are more successful than others. It’s a learning process for us all.
In terms of direct, I think it’s fantastic that hotels are now in a better position to challenge the OTAs, with whom we have historically shared a love-hate relationship. However, we must be realistic, because OTAs are very strong in terms of localization, visibility, and marketing prowess. What hotels can focus on is providing rich content, direct booking incentives, and a clearer picture of what our businesses have to offer guests, such as F&B offers etc. The goal should always be to improve the overall customer experience through whichever channel they choose.
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##### Join the Hotelier Pulse
###### Take this Month's Survey [Here](https://www.surveymonkey.com/r/June2022HotelBusinessBarometer).