Hotelier Spotlight Interviews

Director for Central Europe at Wyndham Hotels & Resorts
"Transparency on our website is essential because it is the first place where we can inform guests about what they can expect from our hotels."

Director of Sales & Commercial at Onyria Hotels & Resorts
"We communicate flexible rates and policies to convert demand into direct bookings."

Chief Commercial Officer at Penta Hotels 
"Rather than go to market with a cheap deal, our goal is really to tell stories about our hotels and destinations."

Senior Partner & Managing Director of Provision Partners
"Here in the US, we continue to see positive signals of travel resuming with a vengeance."

Director of Revenue & Distribution, MEININGER Hotels

"Depending on vaccination distribution, I do believe City Center Hotels will be the first segment to financially recover in the upturn. People want to be around other people, and enjoy the little ‘city life’ experiences we once took for granted"

Aviation Professor & Consultant

"Where we have a problem at the moment is with the demand, and in this respect, this is where we are on the same boat with Hotels. If the demand is there, then the aircraft will be ready. What will be interesting is that airlines have now had to implement a short-term planning model."

Commercial Director at Pierre & Vacances España
"Like the unexpected strike of the crisis, the upturn will also hit us fast and at the last minute. If we are not ready when that time comes, we will lose out again. Now really is the perfect time to really review what you have and determine what is and isn’t working for your business."

General Manager at Hotel Tivoli Mofarrej

"Interestingly, although we never dropped our rates, we continue to engage with guests that are willing to spend their money on the luxury experiences we have to offer. I think the luxury market will actually have a quicker recovery."

VP of Sales at Atlantis, the Palm in Dubai

"Given how Dubai predominantly attracts international leisure tourism, one of our key sales and marketing strategies from the onset has been to engage with the local market, not only for staycations but also for food and beverage outlets."

Sales Director at Hotel Okura Amsterdam

"What has really motivated me a lot during this time is the creativity and ideas. It’s also been really inspiring to see how resilient and flexible everyone is, both within Hotel Okura Amsterdam and the wider hotel and hospitality industry."

CEO at Small Danish Hotels

"There is an increased focus on the reasons to visit a hotel. I expect more hoteliers will be actively creating special packages to set their hotels apart and communicate the benefits of booking a stay, such as local attractions in the area or discovering cultural experiences."